Synopses & Reviews
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are:
- Case studies covering the latest industry developments within a wide range of businesses from the UK, the USA and worldwide to help you understand how these ideas work in practice
- Coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. Issues of how to maintain financial control of a business, handling staff and how to market your operation before discussing ways in which you can deliver quality to the customer
- It looks at some of the trends affecting the food and beverage industry covering consumers, the environment, ethical concerns as well as developments in technology
- Updated companion website including case studies, multiple choice questions, PowerPoint slides, revision notes, true or false questions, short answer questions at http: //www.routledge.com/books/details/9780080966700/
It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
Synopsis
Food and Beverage Management provides a complete introduction to this vital area of hospitality management.
Now in its fifth edition, this best-selling text has been completely revised and restructured to reflect current practice and teaching and includes updated information on all areas, especially technology, operations and staffing issues. Each chapter has a user friendly structure including aims, exercises and further study hints.
Food and Beverage Management is the introductory bible for people entering food and beverage management studies or practice.
- With sales of the third and fourth editions totalling over 31,000 copies, this book has earned its reputation as a bestseller
- All new case studies reflect major changes in the industry since the last edition, e.g. the growth of chain coffee shops in bookstores and the slow food movement
- Extensive online lecturer material including PowerPoint slides, solutions to exercises, extra case studies and web links encourage adoptions and generate sales
Synopsis
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry.
It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors - fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
• Updated and refreshed chapters covering the latest developments in the field
• New topical case studies, such as the growth of chain coffee shops in bookstores and the slow food movement, offering real world industry context
• A more user friendly layout, with the text packed with useful features like activities and key points boxes
About the Author
Senior Lecturer in Hospitality and Tourism Management, Programme Leader MA International Hotel and Restaurant Management, London Metropolitan University
Lecturer in Food and Beverage Management, University of Surrey, UK
Table of Contents
Introducing food and beverage management: Introduction; Size and scope of food and beverage operations; Food and beverage management; Managing the meal experience: The restaurant sector; Full service restaurants and
licensed retail; Hotel restaurants and private clubs; Fast food; Contract, travel and public
sector catering: Contract catering; Travel catering; Public sector: Developing the concept; The concept; Feasibility study; The business plan; Financing the operation; Facility design and layout; The menu: Food and beverage; Type of menus; Menu offering; Menu pricing; Menu knowledge; Beverage menus/lists; Menu merchandising; Food and beverage operations: Purchasing and storage; Purchasing; The purchasing procedure; Price and quality performance; The purchasing of foods; The purchasing of beverages; Receiving of food; Storing and issuing food; Stocktaking of food; Receiving of beverages; Storing and issuing of beverages; Food and beverage operations: Production and service: Food production methods: Beverage production methods; Food and beverage service methods; Food and beverage control: The objectives of food and beverage control; Special problems of food and beverage control: The fundamentals of control; The reality of control; Setting the budget and break-even analysis; Basic concepts; Methods of food control; Methods of beverage control; EPOS reporting; Food and beverage control checklists: Revenue control; Profit sensitivity analysis and menu engineering; Systems of revenue control; Computerized systems; Forecasting; Operating ratios; Staffing issues: Structure of UK labour; Recruitment; Staff turnover; Staff training; Legal framework; Staff scheduling; Supervision and communication; Food and beverage marketing: Marketing; Advertising; Public relations; Merchandising; Sales promotion: Personal selling and upselling; Managing quality in food and beverage operations: What is quality? Why is quality important? Managing quality in food and beverage operations; A systematic approach to quality management; Developing approaches to quality management; Examples of quality management in practice; Trends and developments: Consumer trends; Environmental issues; Financing the operation; Ethical issues; High tech food.