Synopses & Reviews
Synopsis
Magazine Editing explains the job of the magazine editor. John Morrish considers the role of the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. This fully revised and updated edition begins by looking at the current state of the magazine market and explains how this has developed and changed in recent years. Featuring case studies, examples of covers and spreads and useful tables and graphs, the book moves on to discuss the editor's many roles and details the skills needed to run a publication: knowing the reader, building an editorial team; using words, pictures and design; managing production; responsible and ethical management. Written by an experienced editor and writer, Magazine Editing offers practical guidance on:
*How to create an editorial strategy
*How to lead and manage an editorial team
*Researching a market and finding new readers
*Dealing with budgets and finance
*Legal, technological and ethical dilemmas
*How to become an editor
Synopsis
new readers
*Dealing with budgets and finance
*Legal, technological and ethical dilemmas
*How to become an editor
Synopsis
Magazine Editing examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book.
Approaching the editorial role from a practical perspective, this book provides advice on such areas as:
* Becoming an editor
* Working with publishers
* Creating a successful editorial strategy
* Managing the editorial team
* Design and Production issues
* Drawing up an editorial budget
* The Legal Framework
* New Technology and on-line publishing
John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.