Synopses & Reviews
SEO Warrior offers you the most practical and proven collection of available techniques, hacks, and practices for search engine optimization. By optimizing for search engines from the beginning, you dramatically increase the chances that people will find your site through a high ranking. You'll also learn what to avoid, such as website components that can hide important information from search engines, or that can unintentionally penalize you for deceptive practices.
No other book on the subject of SEO comes anywhere close to the level of detail, accuracy, and breadth of material that SEO Warrior provides. Ideal for beginners and advanced web developers alike, this book not only serves as an SEO tutorial, but also as a reference guide for implementing SEO techniques.
Learn the nuts and bolts of search engine optimization theory View website optimization in action, with real-world examples of five different website types Optimize your site for Google, Yahoo , Microsoft's Bing, and others Get complete step-by-step instructions for applying hacks and practices Understand your audience and select the best keywords to reach them Learn how to use SEO metrics scripts such as a keyword analyzer, link popularity checker, and more Analyze your site to see how it measures up to the competition Learn to use social networking to your advantage
Synopsis
Website analytics and optimization are gaining interest among IT professionals, as new measuring tools emerge and more emphasis is placed on a web application's performance -- not only its ability to attract visitors, but its ability to handle demand. According to BookScan, books on website analytics, optimization, and tuning garnered more than $2.85 million in 2008. O'Reilly's High Performance Web Sites (9780596529307) was among the top sellers.
Synopsis
This comprehensive book teaches web developers the basics of search engine optimization (SEO), so their sites can achieve high search-engine rankings. By optimizing a website for search engines from the beginning, a developer can dramatically increase the chances that his site will achieve a high ranking. "SEO Warrior" offers the most practical, tested, and proven collection of available techniques, hacks, and practices for SEO. Ideal for beginners and advanced web developers alike, this book not only serves as an SEO tutorial, but as a reference guide for implementing SEO techniques.
Synopsis
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.
- Create compelling sites with SEO that can stand the test of time
- Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
About the Author
John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/.
Table of Contents
Preface; Who This Book Is For; How This Book Is Organized; Conventions Used in This Book; Using Code Examples; We'd Like to Hear from You; Safari® Books Online; Acknowledgments; Chapter 1: The Big Picture; 1.1 SEO Benefits; 1.2 SEO Challenges; 1.3 The SEO Process; 1.4 SEO Alternatives; 1.5 Summary; Chapter 2: Search Engine Primer; 2.1 Search Engines That Matter Today: Google; 2.2 Types of Search Engines and Web Directories; 2.3 Web Directories; 2.4 Search Engine Anatomy; 2.5 Search Engine Rankings; 2.6 Summary; Chapter 3: Website Essentials; 3.1 Domain Name Options; 3.2 Hosting Options; 3.3 Custom Site Design or Third-Party Software; 3.4 Website Usability; 3.5 Website Accessibility; 3.6 Summary; Chapter 4: Internal Ranking Factors; 4.1 Analyzing SERPs; 4.2 On-Page Ranking Factors; 4.3 On-Site Ranking Factors; 4.4 Putting It All Together; 4.5 Summary; Chapter 5: External Ranking Factors; 5.1 External Links; 5.2 Broken Outbound Links; 5.3 User Behavior Patterns; 5.4 Website Performance and Website Age; 5.5 Summary; Chapter 6: Web Stats Monitoring; 6.1 Web Server Logs and Formats; 6.2 Popular Web Stats Tools; 6.3 Using WebLog Expert; 6.4 Using AWStats; 6.5 Using Webalizer; 6.6 Tying Searches to Individual Web Pages; 6.7 Web Spider Patterns; 6.8 User Patterns; 6.9 Filtering Specific Data; 6.10 Summary; Chapter 7: Google Webmaster Tools and Google Analytics; 7.1 Google Webmaster Tools; 7.2 Google Analytics; 7.3 Summary; Chapter 8: Search Engine Traps; 8.1 JavaScript Traps; 8.2 Dynamic Widget Traps; 8.3 HTML Traps; 8.4 Website Performance Traps; 8.5 Error Pages; 8.6 Session IDs and URL Variables; 8.7 Splash or Doorway Pages; 8.8 Robots.txt; 8.9 Summary; Chapter 9: Robots Exclusion Protocol; 9.1 Understanding REP; 9.2 More on robots.txt; 9.3 Robots Meta Directives; 9.4 The nofollow Link Attribute; 9.5 Dealing with Rogue Spiders; 9.6 Summary; Chapter 10: Sitemaps; 10.1 Understanding Sitemaps; 10.2 HTML Sitemaps; 10.3 XML Sitemaps; 10.4 Utilizing Other Sitemap Types; 10.5 Summary; Chapter 11: Keyword Research; 11.1 Keyword Strategy; 11.2 Keywords and Language; 11.3 Keyword Research Process; 11.4 Summary; Chapter 12: Link Building; 12.1 Precursors to Link Building; 12.2 Elements of Link Building; 12.3 Summary; Chapter 13: Competitor Research and Analysis; 13.1 Finding Your Competition; 13.2 Analyzing Your Competition; 13.3 Competitor Tracking; 13.4 Summary; Chapter 14: Content Considerations; 14.1 Becoming a Resource; 14.2 Content Duplication; 14.3 Content Verticals; 14.4 Summary; Chapter 15: Social Networking Phenomenon; 15.1 Social Platforms and Communities; 15.2 Social Media Strategy; 15.3 Using Automation; 15.4 Google and Social Media Sites; 15.5 Real-Time Search; 15.6 Summary; Chapter 16: Search Engine Marketing; 16.1 The World of SEM; 16.2 Google AdWords; 16.3 Google AdSense; 16.4 SEM and SEO Unison; 16.5 Summary; Chapter 17: Search Engine Spam; 17.1 Understanding Search Engine Spam; 17.2 Summary; Chapter 18: Industry Buzz; 18.1 Bing; 18.2 SearchWiki; 18.3 The nofollow Link Attribute; 18.4 Finding the Buzz; 18.5 Summary; Script Listings; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 13; Chapter 15; Chapter 18; Ping Servers; Ping Server List; Programming Environment; Building Your Own Environment; Utilizing Distribution Packages; Colophon;