Synopses & Reviews
For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, since retailers don't like to take risks, it's important to present a strong, professional image, and Clare Rayner provides 12 steps for convincing retailers that a product is worth carrying, such as:
- having a clear understanding of the end user, the competition and the market
- maintaining a proven source of supply to prove reliable to retailers
- presenting a clear plan, customized for each individual client
- leveraging success stories from previous customers
Reflecting British practices and experiences, How to Sell to Retail works through a series of 5 logical sections to explain how to look big, plan big, pitch big, get big and stay big through successfully selling to retailers.
Review
"[Rayner's] knowledgeable book is perfect for suppliers who want to provide products or services to retailers. Shes a font of useful information for supply companies that aim to grow and expand. getAbstract recommends her informed treatise to suppliers setting out to provide products or services to retailers." getAbstract
Synopsis
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
Synopsis
For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression.
Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
Synopsis
It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword.
How to Sell to Retail takes the reader through a unique, proven, 12-point plan that includes the critical ingredients to ensure they hit above their weight and make a great first impression - not only will chain buyers sit up and listen, they'll want to establish a long- term relationship.
For those who have a product to launch to market, services or solutions to sell, this book is a practical guide to developing a professional, credible impression and successfully competing with much larger companies.
Synopsis
Business owners who want to expand into mainstream retail
About the Author
Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailed Month, a "Shop Local" campaign.. Rayner started out as a fast-track graduate store management trainee for McDonald's and went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. She is regularly called upon by BBC News (TV and Radio) and trade press to comment as a retail expert.