Synopses & Reviews
Get the secrets to successful marketing with the entire range of interactive media from a team of more than 20 world-class interactive marketing experts. Contributors share their special expertise in research and information gathering, creative to marketing strategy, and a range of marketing communication tactics. You'll be shown how to:
-- Build dialogues and learning relationships with individual customers
-- Maintain a customer focus in an interactive age
-- Develop a creative strategy in the new marketplace
-- Create powerful electronic catalogs and presentations
-- Measure the effectiveness of interactive media