Synopses & Reviews
Get started down the path to amazing web designs and user-friendly sites
Ready to build the coolest high-powered websites? This guide is packed with the processes, tips, and techniques to show you how. You'll gain new skills as you learn how to plan, produce, and manage enterprise-level web pages. Then you'll take your site to new heights by connecting it to social media accounts and optimizing it for tablets.
Kicking off web design learn about the entire production process and the roles and responsibilities of your web development team
Crafting a stunning site from defining your audience andcreating a sitemap to navigating web content and testing yourdesign, put your plans in place for your site
Images, text, color, mood boards, and more have fun designing web graphics while following key techniques to deliver the right look and feel
Producing the final website implement visual design strategies that enhance usability and present a unique brand statement
Open the book and find:
Tips for creating a user-friendly design
Ways to organize and navigate web content
How to carry out user tests to ensure optimal performance
Methods for crafting the visual interface
Steps for integrating social media into your pages
How to design a mobile-optimized site
Hints to follow to get found by search engines
How to extend functionality with APIs
Learn to:
Effectively plan your site and incorporate social media aspects
Apply good web-design principles using color, text, and navigation
Develop, test, and launch your site
IN FULL COLOR!
Synopsis
Get up to speed on the newest technologies, tools, and possibilities in web designHave a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time.
- Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more
- Zeroes in on effectively using color, text, and navigation
- Reveals helpful advice for avoiding common pitfalls
- Details ways to connect with social sites like Twitter and Facebook
Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.
About the Author
Lisa Lopuck is an experienced digital creative executive with over 20 years building, inspiring, and leading creative teams; managing vendors; overseeing digital department and project budgets, brand identity, packaging, and pointof-sale design; and guiding innovation and best practices for web, mobile, social media, and e-commerce projects.
Table of Contents
Introduction 1Part I: The Web Design Kick-Off 7
Chapter 1: So You’re Designing a Website 9
Chapter 2: From Concept to Execution 19
Part II: User-Friendly Design 35
Chapter 3: Designing the Right Site for the Right Crowd 37
Chapter 4: Organizing and Navigating Web Content 59
Chapter 5: User Interface Design for the Web 77
Chapter 6: User Testing: Lab Coats Not Required 95
Part III: Designing Web Graphics 111
Chapter 7: Web Graphic Design 101 113
Chapter 8: Letter-Perfect Type Design 133
Chapter 9: Understanding Web Color, Resolution, and File Formats 151
Chapter 10: Building Your Web Comps 173
Chapter 11: Getting Inspired: Web-Design Ideas 189
Chapter 12: Presenting Your Design Masterpiece 209
Part IV: Producing the Final Website 219
Chapter 13: Building the Presentation Layer 221
Chapter 14: Platform Selection, Content Management, Analytics, and SEO 239
Chapter 15: Websites on Steroids 263
Part V: The Part of Tens 285
Chapter 16: Ten Tips for Managing Your Web-Design Business 287
Chapter 17: Ten Information and Interaction Design Tips 301
Chapter 18: Ten Things That Can Go Wrong 311
Index 321