Synopses & Reviews
Tourism: A Modern Synthesis is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. Tourism: A Modern Synthesis includes real-world Insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme.
About the Author
Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School. Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School and the author and editor of 10 books on tourism, leisure and events.
Table of Contents
Part 1 Understanding tourism 1 Introduction to tourism: themes, concepts and issues 2 The evolution and development of tourism 3 Understanding tourism demand 4 Understanding the tourist as a consumer Part 2 Understanding the tourism industry 5 Understanding and managing tourism supply: an introductory framework 6 Information communication technologies and e-tourism 7 Travel intermediaries: tour operators and travel agents 8 Transporting the tourist 9 Visitor attractions 10 Tourism accommodation and hospitality services Part 3 Managing tourist operations and communicating with the visitor 11 Human resource management in tourism 12 Financing tourism operations 13 Tourism and entrepreneurship 14 The role of the public sector in tourism 15 Marketing tourism 16 Marketing tourism destinations Part 4 The impact of tourism 17 Economic impacts 18 Social and cultural impacts 19 Environmental impacts 20 The challenge of sustainability Part 5 Trends and themes in the use of tourist resources 21 Urban tourism 22 Rural tourism 23 Coastal and resort tourism 24 Tourism in the less developed world Part 6 Managing tourism activities 25 Planning and managing the tourist experience 26 Tourist health and safety: global challenges for tourism 27 Event tourism 28 The future of tourism