Synopses & Reviews
Synopsis
Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will:
- save big dollars on ads
- attract long-term customers and build trust
- improve customer service
- encourage customer referrals
- help plan effective, low-cost marketing events
- form alliances with other small businesses
- use the Internet effectively
- and more