Synopses & Reviews
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
Synopsis
A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to the most far-reaching innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. In Corporate Creativity, Alan Robinson and Sam Stern propose a radically different way to manage for creativity that allows companies to realize their creative potential and significantly improve their competitive position and profitability.
Robinson and Stern have investigated hundreds of creative acts in organizations around the world to make some surprising discoveries about how innovation and improvement actually happen. Rich with detailed examples, Corporate Creativity reveals six essential elements that individuals and companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they can count on.
Synopsis
Most companies suspect that their creative potential far exceeds their creative performance--the problem is they don't know what to do about it. In this work, the authors introduce a proven six-point method for encouraging creativity. Through detailed real-life examples, they debunk popular myths about creativity and show how improvements and breakthroughs actually happen in organizations.
Description
Includes bibliographical references (p. 249-258) and index.