Synopses & Reviews
"I truly believe its never too latefor anything one wants to do, whether it is to lose weight, create a healthy lifestyle, find true love, or start a business. There are many people in the world who face some kind of physical challenge (whether it is obesity or something else), and there are many people who have had business dreams and thought maybe they were too old or didnt know enough to start a business. But Im living proof that it can be done. I started Jenny Craig, Inc., with my second husband, Sid Craig, when I was 50 years old. Moreover, we started the company in Australiaa place we had never been before we opened our first weight-loss centers there . . . if a little Cajun girl with no college degree can build a company that has more than 600 locations worldwide, with revenues of more than $350 million annually, just imagine what you can accomplish!"
From the Introduction
"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
Dick Van Patten, actor (Eight Is Enough)
"Jenny Craigs story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jennys spirit, determination, and focus on providing service to her clients enabled her to create a leading weight control company and help millions of people. Her journey is an American success story."
Steven N. Blair, President and CEO, The Cooper Institute
"Jenny Craig is a pioneer in delivering nutritious portion-controlled food, now recognized as one of the most powerful dietary weight loss tools, in the context of a comprehensive program to change ones lifestyle. The story of her success in building a multinational weight management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
Frank Greenway, MD, Medical Director and Professor
Pennington Biomedical Research Center
"Reading the story of Jenny Craigs personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center
Professor of Psychology, University of Washington
Synopsis
With 650 centers worldwide, Jenny Craig, Inc. has become one of the most successful and recognizable names in the weight loss industry. But very few people know the real story behind this woman and the company that bears her name. The Jenny Craig Story is an autobiographical look at the founding of her company, its expansion worldwide, and the personal obstacles she faced during her rise to the top of the weight loss world. Filled with amusing anecdotes, fascinating facts, and personal revelations, The Jenny Craig Story examines how she got involved in the weight loss business as well as what drove her to start her own company. It also sheds light on Craig s winning fight with an unexpected physical condition. In addition, Jenny Craig shares her approach to creating physical, emotional, nutritional, and spiritual balance. Balance is the key to her personal success and the cornerstone of the Jenny Craig Program. America s obsession with weight loss has created a multibillion-dollar industry. Th Jenny Craig Story will take readers down this road and explore both the personal and professional motivations that led Jenny Craig to success.
Jenny Craig (Rancho Santa Fe, CA) worked for several weight loss programs, before running a chain of centers which she then sold to Nutri Systems. Jenny and her husband Sid started Jenny Craig Systemsare in Australia, which they then brought to the United States in the mid1980s. Today, Jenny Craig, Inc. is one of the largest weight management companies in the world.
Synopsis
"I truly believe its never too latefor anything one wants to do, whether it is to lose weight, create a healthy lifestyle, find true love, or start a business. There are many people in the world who face some kind of physical challenge (whether it is obesity or something else), and there are many people who have had business dreams and thought maybe they were too old or didnt know enough to start a business. But Im living proof that it can be done. I started Jenny Craig, Inc., with my second husband, Sid Craig, when I was 50 years old. Moreover, we started the company in Australiaa place we had never been before we opened our first weight-loss centers there . . . if a little Cajun girl with no college degree can build a company that has more than 600 locations worldwide, with revenues of more than $350 million annually, just imagine what you can accomplish!"
From the Introduction
"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
Dick Van Patten, actor (Eight Is Enough)
"Jenny Craigs story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jennys spirit, determination, and focus on providing service to her clients enabled her to create a leading weight control company and help millions of people. Her journey is an American success story."
Steven N. Blair, President and CEO, The Cooper Institute
"Jenny Craig is a pioneer in delivering nutritious portion-controlled food, now recognized as one of the most powerful dietary weight loss tools, in the context of a comprehensive program to change ones lifestyle. The story of her success in building a multinational weight management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
Frank Greenway, MD, Medical Director and Professor
Pennington Biomedical Research Center
"Reading the story of Jenny Craigs personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center
Professor of Psychology, University of Washington
Synopsis
From its beginnings over twenty years ago, Jenny Craig, Inc., has grown into one of the most successful names in the weight-management industry, with over 650 centers worldwide. All along, the cofounder of the weight-loss centers that bear her name has sought to inspire others to achieve their weight-loss and lifestyle goals.
Now, Jenny Craig is set to inspire you again in The Jenny Craig Story: How One Woman Changes Millions of Lives.
Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. Youll also trace Craigs early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods.
The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centersand how, after Craigs return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her businessfrom hiring consultants for the weight-loss centers, to succession planning. Youll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness.
Throughout the book, Craig offers positive, take-to-heart mandates:
On Aging and Goal-Setting
- "Its never too late"for anything that you want to accomplish
On Finding Balance
- How to achieve balance in the "wheel" of life
On Setting Priorities
- If you concentrate on doing the important rather than the immediate, you can accomplish a lot more
On the Key to Weight Loss
- Maintaining a healthy body and living a balanced lifestyle should not be approached with an "all-or-nothing" attitude
And much more.
Whether or not you have struggled with your weight, The Jenny Craig Story will demonstrate how the right valuesand the right attitudecan take your career and personal life in a positive direction.
Synopsis
From its beginnings over twenty years ago, Jenny Craig, Inc., has grown into one of the most successful names in the weight-management industry, with over 650 centers worldwide. All along, the cofounder of the weight-loss centers that bear her name has sought to inspire others to achieve their weight-loss and lifestyle goals.
Now, Jenny Craig is set to inspire you again in The Jenny Craig Story: How One Woman Changes Millions of Lives.
Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. Youll also trace Craigs early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods.
The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centersand how, after Craigs return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her businessfrom hiring consultants for the weight-loss centers, to succession planning. Youll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness.
Throughout the book, Craig offers positive, take-to-heart mandates:
On Aging and Goal-Setting
- "Its never too late"for anything that you want to accomplish
On Finding Balance
- How to achieve balance in the "wheel" of life
On Setting Priorities
- If you concentrate on doing the important rather than the immediate, you can accomplish a lot more
On the Key to Weight Loss
- Maintaining a healthy body and living a balanced lifestyle should not be approached with an "all-or-nothing" attitude
And much more.
Whether or not you have struggled with your weight, The Jenny Craig Story will demonstrate how the right valuesand the right attitudecan take your career and personal life in a positive direction.
Synopsis
"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
--Dick Van Patten, actor (Eight Is Enough)
"Jenny Craig's story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jenny's spirit, determination, and focus on providing service to her clients enabled her to create a leading weight-control company and help millions of people. Her journey is an American success story."
--Steven N. Blair, President and CEO, The Cooper Institute
"Jenny Craig is a pioneer in delivering nutritious, portion-controlled food, now recognized as one of the most powerful dietary weight-loss tools, in the context of a comprehensive program to change one's lifestyle. The story of her success in building a multinational weight-management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
--Frank Greenway, MD, Medical Director and Professor Pennington Biomedical Research Center
"Reading the story of Jenny Craig's personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
--G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center Professor of Psychology, University of Washington
About the Author
JENNY CRAIG, founder of the eponymous weight-loss centers, is well known to many people from her appearances in ads for her company. She began working in the weight-management industry when she was trying to lose weight gained during pregnancy. She went on to work as a top executive for a chain of centers that was sold to NutriSystem, then, along with her husband Sid, relaunched Jenny Craig Systems in Australia–bringing it back to the United States in the mid-1980s. Today, Jenny Craig, Inc., is one of the largest weight-management companies in the world.
Table of Contents
Introduction.
1. Early Years.
“I learned very early that work was not a dirty four-letter word.”
2. First Foray into Entrepreneurship.
“You can do anything and be anything you want.”
3. Researching New Franchise Opportunities.
“I was open to anything that was available.”
4. Negotiating a Buyout.
“I’d rather be in jail than be here.”
5. The Beginning of Jenny Craig, Inc.
“A company that would incorporate all the necessary benefits of successful weight management.”
6. Starting Over: Back in the United States.
“We were both only 52—and ready for a new challenge.”
7. Health Troubles and Legal Problems.
“Surely there’s something or someone out there that has the answer.”
8. The Challenge of Succession Planning.
“I have always believed we should have a woman in charge of all field operations.”
9. Moving On and Looking Ahead.
“I devoted most of my adult life to helping people make positive changes.”
Final Thoughts.
“I can’t wait for tomorrow.”
Index.