Synopses & Reviews
As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas. Since brilliance is actually borrowed, ita (TM)s easily within reach. Ita (TM)s really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation:
Step One: Defininga Define the problem that youa (TM)re trying to solve.
Step Two: Borrowinga Borrow ideas from places with a similar problem.
Step Three: Combininga Connect and combine these borrowed ideas.
Step Four: Incubatinga Allow the combinations to incubate into a solution.
Step Five: Judginga Identify the strength and weakness of the solution.
Step Six: Enhancinga Eliminate the weak points while enhancing the strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google Guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further youa (TM)re your own company you look, the more creative the solution.
Synopsis
In an audio book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.
Synopsis
There is no such thing as a truly original idea. Admit it, you?ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, ?big think? audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea.Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging innovation? is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching ?creativity? to the members of the company. And that's where his ?borrowing brilliance? program originated.Most people believe creativity is a gift; that it can?t be taught; that it's innate in your thinking process, and either you have it or you don?t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.