Synopses & Reviews
In today's cutthroat global market, companies must grow and generate more value from within or be killed by the competition. But how can companies integrate and balance innovation with the operating pressures that executives deal with every day? In lively prose -- neither too academic nor too technical -- internationally recognized expert Christopher Meyer provides a clear model for balancing these challenges.
By advocating a "loose-tight" approach to new product and service development, executives and managers will be able to establish a creative environment without losing sight of risk management and cost control. A pragmatic five-part model deals with the role of leadership, strategy creation, developing a value-delivery organization model, innovating development process design, and applying predictive and balanced metrics. By focusing on the role that leadership plays in the creative process, Meyer paves the way for companies to compete effectively while maintaining a vibrant creative culture. This is a crucial book for all levels of management, from the young manager to the CEO.
Description
Includes bibliographical references (p. 189-192) and index.
Table of Contents
Foreword by Steven C. Wheelwright
Preface and Acknowledgments
Introduction
1. Knowledge: The Motherlode of Value
2. The Loose-Tight World of Innovation
3. Leading...With an Attitude
4. Strategy in a $20 Billion Startup
5. The Relentless Approach to Innovation
6. The Collective Power of Passion
7. Measuring Your Measurement System
8. Getting from Here to There
Index