Synopses & Reviews
Expert advice on creating rooms where style meets comfort
About the Authors
Since 1989, Mitchell Gold and Bob Williams have been on a mission to make people comfortable. The talented duo co-founded the trendsetting home-furnishings company, Mitchell Gold + Bob Williams, which offers upholstery casegoods, lighting, rugs, and accessories, all designed for relaxed living. You've seen their furnishings in virtually every national home magazine; on the sets of Sex & the City, Friends, and The Apprentice; and in hotels such as W and Ritz-Carlton. Consumers know them from their award-winning national ads, which also feature beloved company mascot and English bulldog Lulu. Their furnishings are available nationwide in licensed Mitchell Gold + Bob Williams stores; chains including Crate & Barrel, Pottery Barn, Restoration Hardware, Storehouse, and Williams-Sonoma Home; and top independent specialty retailers. Mitchell and Bob are also known for their dedication to equality in the workplace and society. And they count among their proudest moments opening the first onsite daycare center in the residential furniture industry at their North Carolina factory. The way they see it, it's all part of the comfort.
- Features
- Mitchell and Bob's philosophy of comfort and style speaks directly to readers who dream over Pottery Barn catalogs and linger in Restoration Hardware stores.
- Learn how to choose and arrange the right pieces to make any room an oasis of comfort and style that's "love at first sit."
- Get inspiration and ideas from more than 200 gorgeous color photos.
- Discover how to add warmth and personality with paint, floor coverings and window treatments.
- Offers Mitchell and Bob's expert advice on how to mix and match styles, layer collections and create a room that has the look you want and the function you need.
- Facts and Trends
- With over $100 million in sales, Mitchell Gold + Bob Williams furnishings are extremely popular with consumers searching for relaxed style at a middle price point.
- Consumers view their homes as sanctuaries and long for professional advice that helps them achieve the style they desire without unrealistic, unlivable design mandates.
- Mitchell Gold + Bob Williams has 14 franchised retail stores and 60 independent retailers, in addition to its presence in top national chains including Pottery Barn, Crate & Barrel, and Restoration Hardware.
- Marketing Campaign
- National media campaign (TV and print)
- National satellite radio tour
- National satellite TV tour
- National editorial coverage in Meredith magazines and external decorating and lifestyle publications
- Extensive national print campaign funded by Mitchell Gold + Bob Williams, which will feature this title
- Meredith TV station interviews: Atlanta, Portland and on Meredith's new TV show, TITLE
- Web marketing through Meredith newsletters as well as on Mitchell Gold + Bob Williams resources
- Possible direct mail promotion to 600,000 consumers in MG database
- Coverage in MG newsletter that reaches furniture-buying consumers
- Gala book launch party at MG showroom in New York City
- Party for buyers, media and designers at High Point, North Carolina
- Buyer visits/tours available on request
- Author appearances by request
Synopsis
Expert advice on creating style and comfort in your homeYou've seen their relaxed, comfortable furniture in Mitchell Gold + Bob Williams stores, CrateandBarrel, or Pottery Barn, and admired their accessories while watching Sexandthe City or Friends. Now you can learn from Mitchell Gold and Bob Williams themselves how to create gorgeous, yet completely comfortable style in your own home. Inspiring color photos, floor plans and step-by-step instructions show you how to decorate and design your home, plus arrange furniture and color schemes to make any room an oasis of comfort and personal style.
Synopsis
- First person text explains Mitchell and Bob's philosophy of comfort and style to readers who dream about making their homes beautifully designed and furnished.
- Teaches how to choose and arrange furniture to make any room an oasis of comfort and style.
- More than 200 gorgeous color photos.
- "Comfort Lessons" - Floor plans and step by step photos show how to mix and match furniture styles, and create pleasing color schemes.
Synopsis
Mitchell and Bob's philosophy of comfort and style speaks directly to readers who dream over Pottery Barn catalogs and linger in Restoration Hardware stores.
Learn how to choose and arrange the right pieces to make any room an oasis of comfort and style that's "love at first sit."
Get inspiration and ideas from more than 200 gorgeous color photos.
Discover how to add warmth and personality with paint, floor coverings and window treatments.
Offers Mitchell and Bob's expert advice on how to mix and match styles, layer collections and create a room that has the look you want and the function you need.
About the Author
Since 1989, Mitchell Gold and Bob Williams have been on a mission to make people comfortable. The talented duo co-founded the trendsetting home-furnishings company, Mitchell Gold + Bob Williams, which offers upholstery casegoods, lighting, rugs, and accessories, all designed for relaxed living. You've seen their furnishings in virtually every national home magazine; on the sets of Sex & the City, Friends, and The Apprentice; and in hotels such as W and Ritz-Carlton. Consumers know them from their award-winning national ads, which also feature beloved company mascot and English bulldog Lulu. Their furnishings are available nationwide in licensed Mitchell Gold + Bob Williams stores; chains including Crate & Barrel, Pottery Barn, Restoration Hardware, Storehouse, and Williams-Sonoma Home; and top independent specialty retailers. Mitchell and Bob are also known for their dedication to equality in the workplace and society. And they count among their proudest moments opening the first onsite daycare center in the residential furniture industry at their North Carolina factory. The way they see it, it's all part of the comfort.