by Burnside Genre Team, September 8, 2009 5:38 PM
Going further than Joel Bakan's documentary The Corporation ever could, Rushkoff delivers another outstanding meditation on the influence of conglomerates on humanity. Life Inc. isn't another one of the "corporations are bad, very very very bad" rants that have become so commonplace today; rather, it delves deep into the history, influence, and ideological implications of this nebulous entity. Instead of the Fight Club solution (i.e., "destroy all corporations"), Rushkoff calls for a shift in humanity's perception of the corporate entity and indeed shows us how. Rushkoff's most powerful point is to remind us that the economy is not a natural science to be studied and influenced by; it is a human invention that we can alter and shape. The question is, will we?