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Books 1 - 10 of 22 next » by Adam Morgan
Publisher Comments
Your Price $8.95
Praise for Eating The Big Fish "Eating the Big Fish is on fire with ideas. Best in the marketplace." —Steve Hayden, Vice Chairman, Ogilvy Worldwide "Adam Morgan's brand advice is among the most practical and useful there is. My team is responsible... (read more) Used - Hardcover 
by Adam Morgan
Publisher Comments
Your Price $39.95
"It’s more fun to be a Pirate than to join the Navy" Steve Jobs This is a book for Necessary Pirates. People who have to leave ‘the Navy’ – the way their category and perhaps even their company has historically done things –... (read more) New - Hardcover
by Marty Neumeier
Publisher Comments
Your Price $24.95
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness... (read more) New - Trade Paper
by Marty Neumeier
Publisher Comments
List Price $24.99
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a &ldquo... (read more) Your Price $13.00 Used - Trade Paper
by Guy Kawasaki
Publisher Comments
Your Price $9.95
The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution. Create like a god. Command like a king. Work like a slave. If you do nothing but... (read more) Used - Hardcover
by Guy Kawasaki
Publisher Comments
Your Price $19.95
... (read more) Used - Trade Paper
by Seth Godin
Publisher Comments
Your Price $8.95
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue... (read more) Used - Hardcover
by Seth Godin
Publisher Comments
Your Price $13.95
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story... (read more) Used - Hardcover
by Seth Godin
Book News Annotation
Your Price $9.50
A marketer with the zeal of a missionary advocates the idea that information about a product is spread most effectively from customer to customer. He argues that the public doesn't want to hear from traditional marketers anymore, shows how companies... (read more) Used - Hardcover
Bootstrappers Bible by Seth Godin Used - Trade Paper
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