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Team Rodent: How Disney Devours the World
by Carl Hiaasen
A review by Chris Bolton
I despise corporations. All of them. And despite a rare humanistic turn in granting
health benefits to the companions of gay employees, the Walt Disney corporation
is among the most soulless of them all. At least Enron didn't try to get at its
victims' wallets through their children.
Carl Hiaasen, the acclaimed author of such comic thrillers as Strip Tease,
Lucky You, and Basket Case, hits Disney where it hurts in Team
Rodent, a collection of essays in which Hiaasen eviscerates the suckhole
of commerce and tourism known as Walt Disney World. A lifelong Florida resident,
he calls Disney World "the rape of Orlando" and bemoans the subsequent
urban sprawl. But he has larger concerns about this ever-expanding empire:
Every youngster who loves a Disney theme park...represents a potential lifetime
consumer of all things Disney, from stuffed animals to sitcoms, from Broadway
musicals to three-bedroom tract homes. With this strategy Disney will someday
tap into the fortunes of every person on the planet, as it now does to every
American whether we know it or not.
A laundry list of Disney's holdings reveals that Hiaasen isn't simply suffering
from acute paranoia. The corporation has its paws in every facet of American
culture and business; you can't turn on a TV, walk into a restaurant, go to
a movie theater, read a book, switch on your computer, or buy a CD without encountering
Team Rodent.
How insidious is the Mouse? Hiaasen provides harrowing anecdotes of Disney's
corruption and publicity disasters in Florida, from a fatal car chase involving
Disney security to an escaped lioness, as well as its sanitizing of Times Square,
attempted rape of American history in Virginia, and even the exploitation of
a small Bahamian island. He also presents the occasional glimmer of hope; despite
its astonishing size, wealth, and influence, the Disney Fortress is not impregnable.
The company's planned America Project was rejected by Virginians, for instance,
suggesting there are some communities that will not roll over and allow the
Mouse to molest them with those puffy white gloves for the sake of the Almighty
Dollar.
As summer looms and families plot their vacation destinations, Team Rodent
serves as a timely warning to canny parents. The book is fascinating and
darkly hilarious. Hiaasen chronicles Disney World's foibles with equal parts
malicious glee and wincing lament. My sole complaint is that it's a tad too
short; I could have devoured twice as many essays without feeling even half
full. I had to pace myself toward the end, lest I finish too quickly. To stall
for time, I indulged in violent fantasies of joining Carl Hiaasen and a handful
of others in a midnight raid on the Magic Kingdom. Ah, the delicious smell of
all that burning money...
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