Minecraft Adventures B2G1 Free


Bitch Magazine


Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity by Anne Elizabeth Moore

Unmarketable: A Review

A review by Iris Blasi

Since the early 1970s, sales of Pabst Blue Ribbon beer had plummeted steadily. Then, in 2002, the beer became the beverage of choice in hipster haunts everywhere. Sales rose 5.4% that year, followed by a 9.4% increase in supermarket sales in the first quarter of 2003. Marketwatchers initially scratched their heads at this sudden and inexplicable uptick. The beer hadn't been actively advertised in years, but that's precisely what worked in its favor. With ads from the competition (typical T&A showcases, burping frogs, and the ubiquitous catchphrase "Wassup?") as foils, PBR was automatically imbued with an anti-corporate aura that couldn't be bought.

Except that it was.

As it turns out, a savvy marketer had decided to forgo mainstream advertising, instead targeting his pitch at those bastions of corporate culture, bike messengers. And that's just one of the many tales of corporate marketing firms plundering the underground Anne Elizabeth Moore tells in Unmarketable.


Previously Reviewed by Bitch Magazine
Sort: by date | by title | by author

She's Such a Geek: Women Write about Science, Technology, and Other Nerdy Stuff by Annalee Newitz and Charlie Anders

You Never Call! You Never Write!: A History of the Jewish Mother by Joyce Antler

I Got Thunder: Black Women Songwriters on Their Craft (07 Edition) by Lashonda Barnett

Pushed: The Painful Truth about Childbirth and Modern Maternity Care by Jennifer Block

Women and Madness (05 Edition) by Phyllis Chesler

The Games Black Girls Play: Learning the Ropes from Double Dutch to Hip-Hop by Kyra D Gaunt

It's a Jungle Out There: The Feminist Survival Guide to Politically Inhospitable Environments by Amanda Marcotte

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity by Anne Elizabeth Moore

Secrets of Women: Gender, Generation, and the Origins of Human Dissection by Katharine Park

James Tiptree, Jr.: The Double Life of Alice B. Sheldon by Julie Phillips

Sisterhood, Interrupted: From Radical Women to Grrls Gone Wild by Deborah Siegel

Half/Life: Jew-Ish Tales from Almost, Not Quite, and In-Between by Laurel Snyder

City of Widows: An Iraqi Woman's Account of War and Resistance by Haifa Zangana

Mention Powell's and Receive a Free Issue!

Get a bonus issue of Bitch magazine with your one-year subscription — for only $15! — and get whip-smart feminist analysis, insightful articles, and illuminating interviews delivered right to your door.

Click here to save 37% off the cover price and mention the free issue in the comments box!

  • back to top


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.