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The Lolita Effect: Why the Media Sexualize Young Girls and What You Can Do about It by M. Gigi, Ph.d. Durham
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More than a Little Naughty
A Review by Brenda R. Weber

The Lolita Effect makes alarmingly clear that Lolita, the flirty, 12-year-old protagonist of Vladimir Nabokov's novel Lolita, has grown into cultural shorthand for a "prematurely, even inappropriately sexual, little girl." M. Gigi Durham argues that the media oversexualizes girls and supports her case with an accounting of a range of products advertised for them, such as the Little Miss Naughty push-up bras for preteens and Peekaboo Pole Dancing kits for children. These products, as well as television, music, magazines and print ads, conspire to turn young girls into what Durham terms "prosti-tots," "kinderwhores" and "sex bait."

Durham is a "pro-sex" feminist. She believes children are sexual beings who have the right to experience and express their sexuality -- and by children, she means an age range of roughly 3 to 18. Yet she is concerned by a volatile social and media dynamic dominated by either Christian fundamentalist chastity or hypersexual excess. "Why is there no middle...
 
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