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Powell's Books has collaborated with Rogue Ales and Spirits to create a beverage for anyone who has a thirst for books and artisan craft beer — White Whale Ale, infused with the seafaring spirit of Moby-Dick. The concept behind the project was to go where beer has never gone before — by adding actual pages from a copy of Moby-Dick to the brew.
This brand-new ale was truly inspired by a love of literature. At an auction in Chicago, Michael Powell landed a first edition of Herman Melville's The Whale (renamed Moby-Dick in subsequent editions), and the book has occupied a special place in his heart ever since. In part, this special-edition beer is a tribute to Michael and his family, as well as to the legacy of Powell's.
Powell's partnership with Rogue couldn't have come at a better time. White Whale Ale was brewed in honor of the 41st anniversary of Powell’s Books. The launch of Powell's very own beer caps off a very special year for the store.