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    What I'm Giving | December 4, 2014

    Fred Armisen: IMG Fred Armisen: What I'm Giving



    At Powell's, we feel the holidays are the perfect time to share our love of books with those close to us. For this special blog series, we reached... Continue »

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Powell's Books has collaborated with Rogue Ales and Spirits to create a beverage for anyone who has a thirst for books and artisan craft beer — White Whale Ale, infused with the seafaring spirit of Moby-Dick. The concept behind the project was to go where beer has never gone before — by adding actual pages from a copy of Moby-Dick to the brew.

This brand-new ale was truly inspired by a love of literature. At an auction in Chicago, Michael Powell landed a first edition of Herman Melville's The Whale (renamed Moby-Dick in subsequent editions), and the book has occupied a special place in his heart ever since. In part, this special-edition beer is a tribute to Michael and his family, as well as to the legacy of Powell's.

Powell's partnership with Rogue couldn't have come at a better time. White Whale Ale was brewed in honor of the 41st anniversary of Powell’s Books. The launch of Powell's very own beer caps off a very special year for the store.

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