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The Creative Process Illustrated: (How Advertising's Big Ideas Are Born) by W Glenn Griffin Publisher Comments FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN? Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation Creative directors, art directors and advertising copywriters are some of the great artists and... (read more) List Price $25.00 Your price: $12.50 Used - Trade Paper 
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Mid Century Ads: Advertising from the Mad Men Era (25) by Jim Heiman Synopsis Consumerism galore in mid-century advertising In this TASCHEN 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it—the full spectrum of products and... (read more) List Price $59.99 Your price: $49.99 Sale - Trade Paper
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The Golden Age of Advertising: The 60s by Jim Heimann Publisher Comments Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived... (read more) List Price $12.99 Your price: $10.50 Used - Hardcover
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Ad Boy: Vintage Advertising with Character by Warren Dotz Publisher Comments More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and... (read more) Your price: $16.99 New - Trade Paper
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Iconic Packaging #02: The Heinz Ketchup Bottle by Marcel Verhaaf Publisher Comments Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how... (read more) List Price $17.00 Your price: $12.50 Used - Hardcover
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D&ad 2011 by Taschen Publisher Comments The prestigious annual for creative professionals Here comes the 2011 edition of the exclusive and highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios,... (read more) Your price: $59.99 New - Hardcover
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Creativity 31 by David E Carter Publisher Comments The 31st annual showcasing of the best design ideas from around the world.... (read more) List Price $50.00 Your price: $10.50 Used - Hardcover
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On Air: The Visual Messages and Global Language of MTV by Sophie Lovell Publisher Comments Seit seiner Gründung hat MTV zweifellos die visuelle Kultur mehrerer Generationen weltweit stark beeinflusst. Weil die globale Senderfamilie kontinuierlich junge, noch unbekannte Künstler, Animatoren und Filmemacher einsetzt und fördert... (read more) List Price $69.00 Your price: $13.95 Used - Hardcover
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Advertising Outdoors: Watch This Space! by David Bernstein Publisher Comments This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century.... (read more) List Price $39.95 Your price: $13.95 Used - Trade Paper
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D&ad 09: A Selection of the Best Advertising and Design in the World by D&ad Awards Publisher Comments ' From beverages to fragrances via hardware and electronics TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related... (read more) List Price $49.99 Your price: $24.99 Sale - Hardcover
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Advertising Now! TV Commercials by Julius Wiedemann Publisher Comments As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought... (read more) List Price $39.99 Your price: $9.97 Sale - Flexible
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The Brains behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors by Margo Berman Publisher Comments Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough... (read more) List Price $29.95 Your price: $28.83 Google eBooks - Electronic
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Advertising: New Techniques for Visual Seduction by Uwe Stoklossa Publisher Comments Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again.... (read more) List Price $60.00 Your price: $14.00 Used - Hardcover
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Store Windows No. 14 (Store Windows) by Martin M Pegler Publisher Comments Professionals and novices alike will enjoy this resource book packed with "idea starters" for all kinds of display windows and other merchandising needs. "Store Windows No. 14 features more than 250 new innovative promotional, seasonal, and fashion ideas... (read more) List Price $39.95 Your price: $22.50 Used - Hardcover
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Mad Avenue Award Winning Advertising Of by Jackie M Meyer Publisher Comments For close to eighty years, The Art Directors Club has been publishing its internationally renowned Art Director's Annual. Now with Mad Ave: Award-Winning Advertising of the 20th Century, The Art Director's Club presents a curated compendium of the most... (read more) List Price $39.95 Your price: $21.00 Used - Hardcover
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How to Break the Rules of Brand Design in 10+8 Easy Exercises by Stefano Caprioli Publisher Comments For many years, the concept of branding involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of... (read more) List Price $15.00 Your price: $3.95 Used - Trade Paper
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The Male Mystique: Men's Magazine Ads of the 1960s and '70s by Jacques Boyreau Publisher Comments Following in the successful loafersteps of 'Trash', this book promises to reveal all the secrets of manhood through 150 print ads from the classic kitsch era of the '60s and '70s.... (read more) List Price $16.95 Your price: $5.50 Used - Hardcover
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Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's Communication) by Tom Reichert Publisher Comments Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a... (read more) List Price $90.25 Your price: $6.95 Used - Trade Paper
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Store Windows #13: Store Windows: #13 by Martin M Pegler Publisher Comments This book is awash with new and innovative promotional, seasonal and advertising ideas for all occasions, all seasons, and any type of sale.... (read more) Your price: $27.50 Used - Hardcover
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Advertising by Design: Generating and Designing Creative Ideas Across Media by Robin Landa Publisher Comments The new updated edition of the complete guide to the creative processes behind successful advertising design The Second Edition of Advertising by Design has been developed and greatly expanded. It remains the most comprehensive text on creative concept... (read more) List Price $60.00 Your price: $42.00 Used - Trade Paper
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