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Featured Titles in Business - Advertising
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Competing on the Edge
Competing on the Edge
by Shona L Brown
Publisher Comments
Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival... (read more)

List Price $35.00
Your price: $9.95
Used - Hardcover

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Ogilvy on Advertising (83 Edition)
Ogilvy on Advertising (83 Edition)
by David Ogilvy
Publisher Comments
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.... (read more)

List Price $27.50
Your price: $14.00
Used - Trade Paper

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Tested Advertising Methods
Tested Advertising Methods
by John Caples
Publisher Comments
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.... (read more)

List Price $14.95
Your price: $10.50
Used - Trade Paper

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It's Not How Good You Are, It's How Good You Want to Be
It's Not How Good You Are, It's How Good You Want to Be
by Paul Arden
Publisher Comments
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden,... (read more)

List Price $9.95
Your price: $4.50
Used - Trade Paper

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Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
by Richard Bayan
Publisher Comments
If you aren't yet making six-figures in your entrepreneurial business… if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news:... (read more)

Your price: $16.95
New - Trade Paper

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Kleppner's Advertising Procedure (17TH 08 - Old Edition)
Kleppner's Advertising Procedure (17TH 08 - Old Edition)
by Ronald Lane
Publisher Comments
Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.   Background of Today’s Advertising; Roles... (read more)

List Price $194.10
Your price: $129.00
Used - Hardcover

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Lovemarks: The Future Beyond Brands
Lovemarks: The Future Beyond Brands
by Kevin Roberts
Publisher Comments
Subtitled: 'The Future Beyond Brands'. Kevin Roberts recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks, the creation of products and experiences that will create long-term emotional... (read more)

List Price $27.50
Your price: $9.95
Used - Hardcover

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The PR Masterclass: How To Develop a Public Relations Strategy That Works!
The PR Masterclass: How To Develop a Public Relations Strategy That Works!
by Alex Singleton
Publisher Comments
Would you like more media coverage? Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad.  He now reveals the secrets of implementing a PR strategy that delivers the greatest results. The PR... (read more)

Your price: $27.95
New - Hardcover

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Perfect Pitch: The Art of Selling Ideas and Winning New Business
Perfect Pitch: The Art of Selling Ideas and Winning New Business
by Jon Steel
Publisher Comments
"What is the most moving, compelling, and ultimately persuasive argument you ever heard? I'll bet that very few people think of an argument they heard in a conference room presentation." During his phenomenal twenty-year career in advertising, Jon Steel... (read more)

List Price $32.50
Your price: $29.95
New - Hardcover

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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
by John Caples
Publisher Comments
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures... (read more)

Your price: $14.95
New - Trade Paper

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Ad Boy: Vintage Advertising with Character
Ad Boy: Vintage Advertising with Character
by Warren Dotz
Publisher Comments
More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and... (read more)

List Price $16.99
Your price: $8.98
Sale - Trade Paper

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Advertising: A Very Short Introduction (Very Short Introductions)
Advertising: A Very Short Introduction (Very Short Introductions)
by Winston Fletcher
Publisher Comments
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can... (read more)

List Price $11.95
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Used - Trade Paper

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Advertising at War: Business, Consumers, and Government in the 1940s (History of Communication)
Advertising at War: Business, Consumers, and Government in the 1940s (History of Communication)
by Inger L Stole
Publisher Comments
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to... (read more)

Your price: $36.75
New - Trade Paper

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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
by Jim Sterne
Publisher Comments
Ein Buch für Marketing- und Werbefachleute und Spezialisten der Öffentlichkeitsarbeit: Wie erreicht man mit möglichst niedrigen Kosten möglichst viele potentielle Interessenten? Eine mögliche Antwort: Email-Marketing. Der Autor... (read more)

Your price: $50.00
New - Trade Paper

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Rolling Out New Products Across International Markets
Rolling Out New Products Across International Markets
by George M. Chryssochoidis
Publisher Comments
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and... (read more)

Your price: $156.50
New - Trade Paper

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Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
by Tom Eslinger
Publisher Comments
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American... (read more)

List Price $30.00
Your price: $21.00
Used - Hardcover

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Steal This Book!: Million Dollar Sales Letters You Can Legally Steal to Suck in Cash Like a Vacuum on
Steal This Book!: Million Dollar Sales Letters You Can Legally Steal to Suck in Cash Like a Vacuum on
by Harlan Kilstein
Publisher Comments
Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies that readers can adapt for any business.... (read more)

Your price: $197.00
New - Trade Paper

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101 Successful PR Campaign Tips
101 Successful PR Campaign Tips
by Mary White
Synopsis
101 Successful PR Campaign Tips introduces you to the vast world of public and media relations. Whether you are a seasoned professional or are just starting out in public relations, this handy book will guide you through writing a perfect press release... (read more)

Your price: $13.75
New - Trade Paper

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Adland: Searching for the Meaning of Life on a Branded Planet
Adland: Searching for the Meaning of Life on a Branded Planet
by James P. Othmer
Publisher Comments
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal... (read more)

Your price: $15.95
New - Trade Paper

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Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)
Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)
by Gary M. Erickson
Publisher Comments
The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic and... (read more)

Your price: $209.75
New - Hardcover

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