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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox Publisher Comments Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox... (read more) List Price $16.99 Your price: $2.95 Used - Hardcover 
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Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall Publisher Comments Promoting "static synchronicity", this book introduces a revolutionary sales and marketing model where "like attracts like".... (read more) List Price $22.95 Your price: $7.50 Used - Trade Paper
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What's the Secret: To Providing a World-Class Customer Experience by John R. Dijulius, Iii Publisher Comments What's the Secrets? gives you an inside look at the world-class customer service strategies at today?s some of today?s best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class... (read more) Your price: $27.95 New - Hardcover
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The Alignment Factor: Leveraging the Power of Total Stakeholder Support by Cees B. M. Van Riel Publisher Comments The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in... (read more) Your price: $58.95 New - Trade Paper
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The Loyalty Leap: Turning Customer Information Into Customer Intimacy by Bryan Pearson Publisher Comments Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a... (read more) Your price: $25.95 New - Hardcover
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless by Jeffrey Gitomer Publisher Comments Are your customers satisfied. If they are, your business may be in trouble! Satisfied customers will shop anywhere, loyal customers will fight before they switch. Which would you rather have -- an army of satisfied customers or loyal customers... (read more) List Price $30.00 Your price: $7.50 Used - Hardcover
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Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard and Sheldon Bowles Publisher Comments "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in... (read more) List Price $22.99 Your price: $3.95 Used - Hardcover
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Best Practices in Customer Service by Amacom Synopsis "Why should my employees and I care about delivering great service? How can I learn more about customer needs and desires? How do other companies deliver superior service? How do I build long-term relationships with customers? The litany of... (read more) Your price: $39.95 New - Trade Paper
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Pr! : Social History of Spin (96 Edition) by Stuart Ewen Publisher Comments The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an... (read more) List Price $20.95 Your price: $11.00 Used - Trade Paper
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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave by Scott Mckain Synopsis A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and... (read more) List Price $21.99 Your price: $4.95 Used - Hardcover
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Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service by Richard S. Gallagher Publisher Comments Combining known principles of behavioral psychology with field-proven techniques, Great Customer Connections is the key to revolutionizing the service quality that you, your team, and your entire company provide.... (read more) Your price: $25.78 New - Trade Paper
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Uncommon Service: How to Win by Putting Customers at the Core of Your Business by Frances Frei Synopsis Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up... (read more) Your price: $29.95 New - Hardcover
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Tell the Truth: Honesty Is Your Most Powerful Marketing Tool by Jonathan Salem Baskin Synopsis Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands... (read more) Your price: $24.95 New - Hardcover
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Ultimate Question 2.0 (Rev 11 Edition) by Fred Reichheld Synopsis In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your companys future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who... (read more) List Price $27.95 Your price: $14.00 Used - Hardcover
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Complex Service Delivery Processes by Jean Harvey, Ph.d. Publisher Comments Harvey (operations management, U. of Quebec-Montreal) describes how to improve a company's delivery of professional, quasi-professional, and technical services using a process view of organizations. He covers the conceptual framework linking strategy and... (read more) Your price: $85.00 New - Trade Paper
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Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life by Dennis Snow Publisher Comments What can you learn from a mouse? When that mouse has been delighting and entertaining hundreds of millions of people for decades - it turns out there is plenty to learn. Dennis Snow's Lessons From the Mouse provides ten no-nonsense, practical principles... (read more) Your price: $19.95 New - Hardcover
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The Thank You Economy by Gary Vaynerchuk Staff Pick In The Thank You Economy, Gary Vaynerchuk leads by inspirational example as he urges businesses to build relationships with their customers, to woo them with marketing strategies oozing with realness and affability. Entrepreneurs take heed — I... (read more) List Price $24.99 Your price: $9.98 Sale - Hardcover
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Customers for Life: How To Turn That Onetime Buyer Into a Lifetime Customer by Carl Sewell Publisher Comments HOW GOOD DO YOU WANT TO BE? It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten... (read more) List Price $14.00 Your price: $5.95 Used - Mass Market
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Culture and Public Relations: Links and Implications (Routledge Communication) by Krishnamurthy (edt) Sriramesh Publisher Comments Culture and Public Relations explores the impact of culture societal and organizational through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally;... (read more) Your price: $125.00 New - Hardcover
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Advertising and Public Relations Research (10 Edition) by Donald W. Jugenheimer Synopsis This comprehensive volume is designed to serve as a primary textbook for research methods courses in... (read more) List Price $88.95 Your price: $64.00 Used - Trade Paper
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