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Featured Titles in Business - Marketing
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Staff Pick
Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from... (read more)

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The Honest Truth about Dishonesty: How We Lie to Everyone--Especially Ourselves
The Honest Truth about Dishonesty: How We Lie to Everyone--Especially Ourselves
by Dan Ariely
Publisher Comments
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. Does the chance of... (read more)

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Thinking, Fast and Slow
Thinking, Fast and Slow
by Daniel Kahneman
Publisher Comments
Major New York Times bestsellerWinner of the National Academy of Sciences Best Book Award in 2012Selected by the New York Times Book Review as one of the best books of 2011A Globe and Mail Best Books of the Year 2011 TitleOne of The Economist's 2011... (read more)

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David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
by Malcolm Gladwell
Publisher Comments
Malcolm Gladwell's provocative new #1 bestseller — now in paperback. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a pebble and a sling — and ever since, the... (read more)

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Spin Selling
Spin Selling
by Neil Rackham
Publisher Comments
Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: • The what: knowing the product... (read more)

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Outliers: The Story of Success
Outliers: The Story of Success
by Malcolm Gladwell
Publisher Comments
In this stunning investigation of success, Malcolm Gladwell takes us on a journey through the world of outliers — the best, brightest, and most famous — asking the question: what makes high-achievers different? Gladwell argues that in order... (read more)

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David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
by Malcolm Gladwell
Staff Pick
Perceptive and surprising, Gladwell's new book illuminates the concepts of obstacles and adversity through moving and provocative stories. Demonstrating the unexpected or overlooked advantages to being disadvantaged, Gladwell once again offers an... (read more)

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Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
Staff Pick
Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories. In The Tipping Point, the author set out to describe how ideas... (read more)

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Outliers: The Story of Success
Outliers: The Story of Success
by Malcolm Gladwell
Staff Pick
If you've ever wondered what so-and-so had that you didn't, you need to read Outliers. Gladwell's writing is always engaging, especially when he illuminates the mysterious elements that allow one person to succeed beyond all others.... (read more)

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Consumer Experiences and Emotion Management
Consumer Experiences and Emotion Management
by Avinash Kapoor
Publisher Comments
The purpose of emotion management is to build brand and create a sustainable competitive advantage. Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or be maladaptive. Consumers may be conscious of... (read more)

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Blink: The Power of Thinking without Thinking
Blink: The Power of Thinking without Thinking
by Malcolm Gladwell
Publisher Comments
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices... (read more)

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Visual Merchandising and Display (5TH 06 - Old Edition)
Visual Merchandising and Display (5TH 06 - Old Edition)
by Martin M. Pegler
About the Author
Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.... (read more)

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Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by William Poundstone
Publisher Comments
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price... (read more)

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American Trademark Designs
American Trademark Designs
by Barbara Capitman
Publisher Comments
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and... (read more)

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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
by Martin Roll
Publisher Comments
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of... (read more)

Your price: $45.75
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Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
by Robert B. Cialdini
Publisher Comments
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and... (read more)

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The Black Swan: Second Edition: The Impact of the Highly Improbable: With a New Section: "On Robustness and Fragility"
The Black Swan: Second Edition: The Impact of the Highly Improbable: With a New Section: "On Robustness and Fragility"
by Nassim Nicholas Taleb
Publisher Comments
andldquo;Weatherall probes an epochal shift in financial strategizing with lucidity, explaining how it occurred and what it means for modern finance.andrdquo;andmdash;Peter Galison, author of Einsteinandrsquo;s Clocks, Poincareandrsquo;s Maps After the... (read more)

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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
Staff Pick
Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An... (read more)

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How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
by Byron Sharp
Publisher Comments
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands... (read more)

Your price: $47.95
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
by Steven Struhl
Publisher Comments
Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses... (read more)

Your price: $34.95
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