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Business
Marketing


There are 6439 books in this aisle.
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Featured Titles in Business - Marketing
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Staff Pick
Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from... (read more)

List Price $17.00
Your price: $4.95
Used - Trade Paper

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David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
by Malcolm Gladwell
Staff Pick
Perceptive and surprising, Gladwell's new book illuminates the concepts of obstacles and adversity through moving and provocative stories. Demonstrating the unexpected or overlooked advantages to being disadvantaged, Gladwell once again offers an... (read more)

List Price $29.00
Your price: $19.95
Used - Hardcover

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Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
Staff Pick
Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories. In The Tipping Point, the author set out to describe how ideas... (read more)

List Price $28.00
Your price: $3.95
Used - Hardcover

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Outliers: The Story of Success
Outliers: The Story of Success
by Malcolm Gladwell
Staff Pick
If you've ever wondered what so-and-so had that you didn't, you need to read Outliers. Gladwell's writing is always engaging, especially when he illuminates the mysterious elements that allow one person to succeed beyond all others.... (read more)

List Price $27.99
Your price: $10.50
Used - Hardcover

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Blink: The Power of Thinking without Thinking
Blink: The Power of Thinking without Thinking
by Malcolm Gladwell
Publisher Comments
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices... (read more)

List Price $17.00
Your price: $5.95
Used - Trade Paper

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Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
by Robert B. Cialdini
Publisher Comments
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty... (read more)

List Price $17.99
Your price: $12.50
Used - Trade Paper

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What the Dog Saw: And Other Adventures
What the Dog Saw: And Other Adventures
by Malcolm Gladwell
Publisher Comments
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th... (read more)

List Price $17.00
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Used - Trade Paper

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Outliers: The Story of Success
Outliers: The Story of Success
by Malcolm Gladwell
Synopsis
In this stunning investigation of success, Malcolm Gladwell takes us on a journey through the world of outliers-the best, brightest, and most famous-asking the question: what makes high-achievers different? Gladwell argues that in order to solve this... (read more)

List Price $16.99
Your price: $11.95
Used - Trade Paper

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Influence the Psychology of Persuasion Revised Edition
Influence the Psychology of Persuasion Revised Edition
by Robert B. Cialdini
Synopsis
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or... (read more)

List Price $15.00
Your price: $5.95
Used - Trade Paper

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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
Staff Pick
Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An... (read more)

List Price $26.00
Your price: $13.95
Used - Hardcover

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Unleashing the Ideavirus (01 Edition)
Unleashing the Ideavirus (01 Edition)
by Seth Godin
Publisher Comments
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by... (read more)

List Price $14.00
Your price: $8.00
Used - Trade Paper

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What Is Marketing? (What Is?)
What Is Marketing? (What Is?)
by Alvin J. Silk
Publisher Comments
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the... (read more)

Your price: $32.00
New - Trade Paper

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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life
by Jeff Walker
Publisher Comments
Is your product or business going to achieve nearly instant momentum and sales, or will it start off slow and fade away from there? The start of every business is critically important. . .and every truly successful product or business starts with a... (read more)

Your price: $17.95
New - Trade Paper

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The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less
by Barry Schwartz
Publisher Comments
In the spirit of Alvin Toffler’ s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features... (read more)

List Price $14.99
Your price: $6.95
Used - Trade Paper

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What the Dog Saw: And Other Adventures
What the Dog Saw: And Other Adventures
by Malcolm Gladwell
Staff Pick
Twenty-two of Malcolm Gladwell's favorite "adventures," all previously published in the New Yorker, come together in this engaging book. Gladwell's contagious curiosity helps us understand how other people feel about the topics of homelessness, ketchup... (read more)

List Price $27.99
Your price: $9.50
Used - Hardcover

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
by Seth Godin
Publisher Comments
Seth Godinand#8217;s three essential questions for every marketer: and#147;Whatand#8217;s your story?and#8221; and#147;Will the people who need to hear this story believe it?and#8221; and#147;Is it true?and#8221; and#160; All marketers tell stories. And... (read more)

Your price: $15.00
New - Trade Paper

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination
How the World Sees You: Discover Your Highest Value Through the Science of Fascination
by Sally Hogshead
Publisher Comments
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding “personality brands”—how individuals use different triggers to influence, persuade, and... (read more)

Your price: $29.99
New - Hardcover

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Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
by John Stauber
Publisher Comments
Common Courage’s number one seller blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and... (read more)

List Price $17.95
Your price: $9.95
Used - Trade Paper

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The Value of Nothing: How to Reshape Market Society and Redefine Democracy
The Value of Nothing: How to Reshape Market Society and Redefine Democracy
by Raj Patel
Staff Pick
Raj Patel's remarkable and ambitious new book asks some basic economic and political questions and comes up with surprising solutions. Patel explores ways we might more accurately value the world, arguing that our current market system is deeply flawed... (read more)

List Price $15.00
Your price: $8.00
Used - Trade Paper

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Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
by Jeffrey Gitomer
Publisher Comments
Want unprecedented results in your sales, in your career, and in your life? Let Wall Street Journal and New York Times bestselling author Jeffrey Gitomer guide you. As the world's foremost expert on selling, he knows more about success than anyone... (read more)

List Price $19.99
Your price: $9.50
Used - Hardcover

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