|
Business
|
||||||||||||||||||||
|
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox Publisher Comments Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox... (read more) List Price $16.99 Your price: $2.95 Used - Hardcover 
add to wish list |
|
Outliers: The Story of Success by Malcolm Gladwell Staff Pick If you've ever wondered what so-and-so had that you didn't, you need to read Outliers. Gladwell's writing is always engaging, especially when he illuminates the mysterious elements that allow one person to succeed beyond all others.... (read more) List Price $27.99 Your price: $9.95 Used - Hardcover
add to wish list |
|
How I Raised Myself from Failure to Success in Selling by Frank Bettger Publisher Comments Frank Bettger, one of the highest paid salesmen in America, reveals the selling secrets that raised him from initial failure to unparalleled success and fame.... (read more) List Price $14.00 Your price: $5.50 Used - Trade Paper
add to wish list |
|
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Staff Pick Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from... (read more) List Price $15.99 Your price: $5.50 Used - Trade Paper
add to wish list |
|
Outliers: The Story of Success by Malcolm Gladwell Synopsis In this stunning investigation of success, Malcolm Gladwell takes us on a journey through the world of outliers-the best, brightest, and most famous-asking the question: what makes high-achievers different? Gladwell argues that in order to solve this... (read more) Your price: $16.99 New - Trade Paper
add to wish list |
|
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Staff Pick Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories. In The Tipping Point, the author set out to describe how ideas... (read more) List Price $25.95 Your price: $6.95 Used - Hardcover
add to wish list |
|
Influence the Psychology of Persuasion Revised Edition by Robert B. Cialdini Synopsis Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or... (read more) List Price $15.00 Your price: $9.95 Used - Trade Paper
add to wish list |
|
Liars & Outliers: Enabling the Trust That Society Needs to Thrive by Bruce Schneier Publisher Comments How does society function when you can't trust everyone? When we think about trust, we naturally think about personal relationships or bank vaults. That's too narrow. Trust is much broader, and much more important. Nothing in society works without trust.... (read more) Your price: $24.95 New - Hardcover
add to wish list |
|
What the Dog Saw: And Other Adventures by Malcolm Gladwell Staff Pick Twenty-two of Malcolm Gladwell's favorite "adventures," all previously published in the New Yorker, come together in this engaging book. Gladwell's contagious curiosity helps us understand how other people feel about the topics of homelessness, ketchup... (read more) List Price $27.99 Your price: $5.95 Used - Hardcover
add to wish list |
|
Advertising the American Dream: Making Way for Modernity by Roland Marchand Publisher Comments It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to... (read more) List Price $50.25 Your price: $8.95 Used - Trade Paper
add to wish list |
|
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Staff Pick Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An... (read more) List Price $26.00 Your price: $17.95 Used - Hardcover
add to wish list |
|
The face-to-face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller Publisher Comments IN 1848 GOLD WAS DISCOVERED IN CALIFORNIA, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing... (read more) Your price: $12.99 Google eBooks - Electronic
add to wish list |
|
What Chinese Want: Culture, Communism and China's Modern Consumer by Tom Doctoroff Publisher Comments Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China... (read more) Your price: $27.00 New - Hardcover
add to wish list |
|
Introduction To Marketing by Adrian Palmer Publisher Comments Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, it... (read more) Your price: $70.75 New - Trade Paper
add to wish list |
|
The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller Publisher Comments IN 1848 GOLD WAS DISCOVERED IN CALIFORNIA, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing... (read more) Your price: $26.00 New - Hardcover
add to wish list |
|
The Quiet Revolution in Email Marketing by Bill Nussey Publisher Comments A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer... (read more) List Price $3.99 Your price: $3.54 Google eBooks - Electronic
add to wish list |
|
Customer Centricity by Peter Fader Publisher Comments Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much... (read more) List Price $14.99 Your price: $13.30 Adobe Digital Editions - Electronic
add to wish list |
|
Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall Publisher Comments To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from... (read more) List Price $25.95 Your price: $17.95 Used - Hardcover
add to wish list |
|
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely Staff Pick Why are we more motivated about our work when we feel it has meaning? Can we increase our enjoyment of an activity by interrupting it? Why do we believe that information from a dating web site, which reads more like a baseball card than a personality... (read more) List Price $27.99 Your price: $10.98 Sale - Hardcover
add to wish list |
|
The Loyalty Leap: Turning Customer Information Into Customer Intimacy by Bryan Pearson Publisher Comments Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a... (read more) Your price: $25.95 New - Hardcover
add to wish list |
Don't Miss
