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Winning the Story Wars : Why Those Who Tell (And Live) the Best Stories Will Rule the Future (12 Edition)
Winning the Story Wars : Why Those Who Tell (And Live) the Best Stories Will Rule the Future (12 Edition)
by Jonah Sachs
Synopsis
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are... (read more)

List Price $30.00
Your price: $15.00
Used - Hardcover

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Ogilvy on Advertising (83 Edition)
Ogilvy on Advertising (83 Edition)
by David Ogilvy
Publisher Comments
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.... (read more)

List Price $27.50
Your price: $14.00
Used - Trade Paper

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Unleashing the Ideavirus (01 Edition)
Unleashing the Ideavirus (01 Edition)
by Seth Godin
Publisher Comments
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by... (read more)

List Price $14.00
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Used - Trade Paper

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Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin
Publisher Comments
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV... (read more)

List Price $26.00
Your price: $5.95
Used - Hardcover

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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life
by Jeff Walker
Publisher Comments
Is your product or business going to achieve nearly instant momentum and sales, or will it start off slow and fade away from there? The start of every business is critically important. . .and every truly successful product or business starts with a... (read more)

Your price: $17.95
New - Trade Paper

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China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them
China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them
by Savio Chan
Publisher Comments
For 30 years China has been the “factory of the world”.  But over the last five years, China has emerged as the “mall of the world.”  It is now the largest consumer market in the world, the largest luxury goods market in... (read more)

Your price: $25.00
New - Hardcover

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The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less
by Barry Schwartz
Publisher Comments
In the spirit of Alvin Toffler’ s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features... (read more)

List Price $14.99
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Used - Trade Paper

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
Publisher Comments
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab,... (read more)

List Price $29.99
Your price: $21.00
Used - Hardcover

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Women Who Brand: How Smart Women Promote Themselves and Get Ahead
Women Who Brand: How Smart Women Promote Themselves and Get Ahead
by Catherine Kaputa
Publisher Comments
Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into... (read more)

List Price $19.95
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Used - Trade Paper

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What Stays in Vegas: The World of Personal Data--Lifeblood of Big Business--And the End of Privacy as We Know It
What Stays in Vegas: The World of Personal Data--Lifeblood of Big Business--And the End of Privacy as We Know It
by Adam Tanner
Publisher Comments
In What Stays in Vegas, Reuters journalist and Harvard fellow Adam Tanner exposes the greatest threat to online privacy. Its not the NSA, but private American firms. These are companies like Caesar's Entertainment in Las Vegas that operate behind the... (read more)

List Price $27.99
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Used - Hardcover

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Influence the Psychology of Persuasion Revised Edition
Influence the Psychology of Persuasion Revised Edition
by Robert B. Cialdini
Synopsis
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or... (read more)

List Price $15.00
Your price: $7.50
Used - Trade Paper

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Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Publisher Comments
In the first major book on service marketing, Harry Beckwith, a pioneer in this area, provides quick, practical strategies to improve the bottom line in any business by perceiving and fulfilling a client's every need.--Harvey Mackay.... (read more)

List Price $22.95
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Used - Hardcover

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill
Publisher Comments
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is... (read more)

List Price $16.00
Your price: $7.98
Sale - Trade Paper

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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
by Mark Yarnell
Publisher Comments
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses... (read more)

List Price $16.00
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Used - Trade Paper

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Customer Service: Skills for Success
Customer Service: Skills for Success
by Robert Lucas
Publisher Comments
Not the Same Old Customer Service Textbook Customer Service: Skills for Success uses a variety of activities and example to gain and hold readers' interest while providing additional insights into the concepts and skills related to customer service. The... (read more)

List Price $111.90
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Used - Trade Paper

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To Sell Is Human: The Surprising Truth about Moving Others
To Sell Is Human: The Surprising Truth about Moving Others
by Daniel H. Pink
Publisher Comments
From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day — whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in... (read more)

List Price $26.95
Your price: $14.00
Used - Hardcover

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Designing Brand Experiences (06 Edition)
Designing Brand Experiences (06 Edition)
by Robin Landa
Publisher Comments
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating... (read more)

List Price $87.95
Your price: $66.00
Used - Trade Paper

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M: Marketing
M: Marketing
by Dhruv Grewal
Publisher Comments
Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today... (read more)

List Price $78.45
Your price: $11.95
Used - Trade Paper

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Brand Gap How To Bridge the Dista Rev Edition
Brand Gap How To Bridge the Dista Rev Edition
by Marty Neumeier
Publisher Comments
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a &ldquo... (read more)

Your price: $29.99
New - Trade Paper

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Buyology: Truth and Lies about Why We Buy
Buyology: Truth and Lies about Why We Buy
by Martin Lindstrom
Publisher Comments
How much do we know about why we buy? What truly influences our decisions in todays message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our... (read more)

List Price $24.95
Your price: $9.50
Used - Hardcover

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