Poetry Madness
 
 

Business


spacer

Business
Marketing


There are 6192 books in this aisle.
Browse the aisle by Title | by Author | by Price
See recently arrived used books in this aisle.

Featured Titles in Business - Marketing
Page 2 of 310 next

Consumer Society in American History : a Reader (99 Edition)
Consumer Society in American History : a Reader (99 Edition)
by Lawrence B. (ed.) Glickman
Publisher Comments
Consumption has often been called America's true national pastime. From the earliest European explorers trading with Native Americans to today's Internet shoppers, consumerism has driven American society. Until recent years, however, consumerism has... (read more)

List Price $29.95
Your price: $15.00
Used - Trade Paper

add to wish list


Principles of Marketing (15TH 14 Edition)
Principles of Marketing (15TH 14 Edition)
by Philip Kotler
Publisher Comments
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create... (read more)

List Price $283.75
Your price: $193.00
Used - Hardcover

add to wish list


What the Dog Saw: And Other Adventures
What the Dog Saw: And Other Adventures
by Malcolm Gladwell
Staff Pick
Twenty-two of Malcolm Gladwell's favorite "adventures," all previously published in the New Yorker, come together in this engaging book. Gladwell's contagious curiosity helps us understand how other people feel about the topics of homelessness, ketchup... (read more)

List Price $27.99
Your price: $8.50
Used - Hardcover

add to wish list


Little Red Book of Selling:12.5 Principles of Sales Greatness: How to Make Sales Forever
Little Red Book of Selling:12.5 Principles of Sales Greatness: How to Make Sales Forever
by Jeffrey H. Gitomer
Synopsis
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment — and the rest of their lives.... (read more)

List Price $19.95
Your price: $5.50
Used - Hardcover

add to wish list


Influence the Psychology of Persuasion Revised Edition
Influence the Psychology of Persuasion Revised Edition
by Robert B. Cialdini
Synopsis
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or... (read more)

List Price $15.00
Your price: $9.95
Used - Trade Paper

add to wish list


Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
Staff Pick
Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An... (read more)

List Price $26.00
Your price: $14.00
Used - Hardcover

add to wish list


Diffusion of Innovations, 5th Edition
Diffusion of Innovations, 5th Edition
by Everett M. Rogers
Publisher Comments
Now in its fifth edition, andlt;I andgt;Diffusion of Innovationsandlt;/Iandgt; is a classic work on the spread of new ideas.andlt;brandgt;andlt;brandgt;In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication and... (read more)

Your price: $35.00
New - Trade Paper

add to wish list


A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury
Publisher Comments
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that... (read more)

Your price: $16.00
New - Trade Paper

add to wish list


Writing Winning Proposals : PR Cases (06 Edition)
Writing Winning Proposals : PR Cases (06 Edition)
by Tom Hagley
Publisher Comments
PR Cases: Writing Winning Proposals shows readers how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations... (read more)

List Price $79.15
Your price: $64.00
Used - Trade Paper

add to wish list


Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
by James B. Twitchell
Publisher Comments
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather... (read more)

List Price $20.99
Your price: $5.95
Used - Trade Paper

add to wish list


Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
by Jeffrey Gitomer
Publisher Comments
Are your customers satisfied. If they are, your business may be in trouble! Satisfied customers will shop anywhere, loyal customers will fight before they switch. Which would you rather have -- an army of satisfied customers or loyal customers... (read more)

List Price $30.00
Your price: $9.95
Used - Hardcover

add to wish list


The Big Moo
The Big Moo
by Seth (edt) Godin
Publisher Comments
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and... (read more)

List Price $21.95
Your price: $5.95
Used - Hardcover

add to wish list


No B.S. Direct Marketing with CD (Audio)
No B.S. Direct Marketing with CD (Audio)
by Dan S Kennedy
Synopsis
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of todays top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy... (read more)

List Price $12.95
Your price: $8.95
Used - Trade Paper

add to wish list


Lovemarks: The future beyond brands
Lovemarks: The future beyond brands
by Kevin Roberts
Publisher Comments
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional... (read more)

List Price $27.50
Your price: $16.95
Used - Hardcover

add to wish list


Standing Room Only : Strategies for Marketing the Performing Arts (97 Edition)
Standing Room Only : Strategies for Marketing the Performing Arts (97 Edition)
by Philip Kotler
Publisher Comments
A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators... (read more)

List Price $60.00
Your price: $29.00
Used - Hardcover

add to wish list


Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising and Marketing Professional Should Know (2ND 08 Edition)
Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising and Marketing Professional Should Know (2ND 08 Edition)
by Robert Solomon
Publisher Comments
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the... (read more)

List Price $19.95
Your price: $15.50
Used - Hardcover

add to wish list


Neuromarketing in Action: How to Talk and Sell to the Brain
Neuromarketing in Action: How to Talk and Sell to the Brain
by Patrick M. Georges
Publisher Comments
For a phenomenon that is less than 10 years old, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications. Providing a focused and in-depth examination of marketing research that studies... (read more)

Your price: $40.95
New - Trade Paper

add to wish list


Facebook Marketing: An Hour a Day
Facebook Marketing: An Hour a Day
by Chris Treadaway
Publisher Comments
Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign... (read more)

List Price $29.99
Your price: $9.98
Sale - Trade Paper

add to wish list


Public Relations Writing and Media Techniques (6TH 09 - Old Edition)
Public Relations Writing and Media Techniques (6TH 09 - Old Edition)
by Dennis L. Wilcox
Publisher Comments
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many... (read more)

List Price $133.50
Your price: $89.00
Used - Trade Paper

add to wish list


Purple Cow: Transform Your Business by Being Remarkable. Seth Godin
Purple Cow: Transform Your Business by Being Remarkable. Seth Godin
by Seth Godin
Publisher Comments
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and... (read more)

Your price: $5.95
Used - Trade Paper

add to wish list


«prev 2 4 5 ... 310 next»


Browse the entire aisle:
by Title | by Author | by Price
See recently arrived used books in this aisle.
There are 6192 books in this aisle.

This way to more aisles in Business
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.