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Featured Titles in Business - Marketing
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Marketing on a Budget with 3.5 Disk (Marketing Toolkit)
Marketing on a Budget with 3.5 Disk (Marketing Toolkit)
by Ros Jay
Publisher Comments
This book explains ways to save money on buying in marketing information or expertise, but it also demonstrates many of the skills that companies with higher budgets would farm out. This is not a dissertation but a direct, working manual to maximise... (read more)

Your price: $40.25
New - Other

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Ethnic Marketing
Ethnic Marketing
by Guilherme D. Pires
Publisher Comments
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that... (read more)

Your price: $54.95
New - Trade Paper

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Handbook of Brand Relationships
Handbook of Brand Relationships
by Deborah J. Macinnis
Synopsis
Brand relationships are critical because they can enhance company profitability by lowering customer... (read more)

Your price: $220.50
New - Hardcover

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CIM Coursebook Assessing the Marketing Environment
CIM Coursebook Assessing the Marketing Environment
by Diana Luck
Publisher Comments
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical... (read more)

Your price: $47.75
New - Open eBook

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Black Is the New Green: Marketing to Affluent African Americans
Black Is the New Green: Marketing to Affluent African Americans
by Leonard E. Burnett, Jr.
Publisher Comments
The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—its bad business to continue to rely on luxurys... (read more)

Your price: $46.75
New - Hardcover

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CIM Revision Cards Marketing Research and Information
CIM Revision Cards Marketing Research and Information
by John Williams
Publisher Comments
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures... (read more)

Your price: $20.00
New - Spiral

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Marketing Research: Concepts, Practices and Cases
Marketing Research: Concepts, Practices and Cases
by Sunanda Easwaran
Publisher Comments
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user... (read more)

Your price: $30.50
New - Trade Paper

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Marketing Theory: A Student Text
Marketing Theory: A Student Text
by Michael J. Baker
Publisher Comments
As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow... (read more)

Your price: $169.50
New - Hardcover

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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
by Ronald D. Michman
Publisher Comments
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States... (read more)

Your price: $56.95
New - Hardcover

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Marketing Beef in Japan
Marketing Beef in Japan
by William A. Kerr
Publisher Comments
The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each... (read more)

Your price: $54.50
New - Hardcover

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Cases in E-Commerce
Cases in E-Commerce
by Jeffrey F. Rayport
Publisher Comments
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the... (read more)

Your price: $127.75
New - Hardcover

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International Marketing Management: Text and Cases
International Marketing Management: Text and Cases
by U. C. Mathur
Synopsis
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones,... (read more)

Your price: $40.25
New - Trade Paper

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CIM Coursebook 01/02 Marketing Environment
CIM Coursebook 01/02 Marketing Environment
by Mike Oldroyd
Publisher Comments
'Marketing Environment 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Environment module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all... (read more)

Your price: $30.75
New - Trade Paper

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The Fundamentals of Corporate Communication
The Fundamentals of Corporate Communication
by Richard Dolphin
Publisher Comments
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in... (read more)

Your price: $83.75
New - Open eBook

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CIM Revision Cards: Delivering Customer Value
CIM Revision Cards: Delivering Customer Value
by Ray Donnelly
Publisher Comments
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures... (read more)

Your price: $21.50
New - Trade Paper

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Great American Orators, #57: Marketing Masculinities: Gender and Management Politics in Marketing Work
Great American Orators, #57: Marketing Masculinities: Gender and Management Politics in Marketing Work
by Lee V. Chalmers
Publisher Comments
This book explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, Chalmers examines how marketing personnel in particular firms appeal to valued... (read more)

Your price: $139.25
New - Hardcover

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Green Marketing Management
Green Marketing Management
by Robert Dahlstrom
Publisher Comments
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration... (read more)

Your price: $126.25
New - Trade Paper

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Creating Powerful Brands
Creating Powerful Brands
by Leslie De Chernatony
Publisher Comments
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and... (read more)

Your price: $73.95
New - Trade Paper

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Trade Show in a Day: Get It Done Right, Get It Done Fast!
Trade Show in a Day: Get It Done Right, Get It Done Fast!
by The Planning Shop
Publisher Comments
The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and making sure potential customers come to the booth. This handy guide shows readers how to manage logistics and get... (read more)

Your price: $19.95
New - Trade Paper

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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
by Eric Taylor
Publisher Comments
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for... (read more)

Your price: $19.95
New - Trade Paper

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