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Featured Titles in Business - Marketing
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CIM Revision Card: Strategic Marketing Decisions
CIM Revision Card: Strategic Marketing Decisions
by marketing Knowledge
Publisher Comments
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures... (read more)

Your price: $17.95
New - Open eBook

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Managing Scientists: Leadership Strategies in Scientific Research
Managing Scientists: Leadership Strategies in Scientific Research
by Alice M. Sapienza
Publisher Comments
As any scientist working in today’s research environment will tell you, poor management is more than a nuisance at the edges of laboratory work. Scientists are human beings first, and ineffective leadership will wreak havoc. Labs will get thrown... (read more)

Your price: $58.75
New - Trade Paper

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Gabay's Copywriters' Compendium: The Definitive Professional Writer's Guide
Gabay's Copywriters' Compendium: The Definitive Professional Writer's Guide
by J. Jonathan Gabay
Publisher Comments
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always on hand, and therefore, on some occasions, additional... (read more)

Your price: $56.95
New - Open eBook

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Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration
by Ron Kunitzky
Publisher Comments
"Want to extend the power of your brand without being left with the short end of the partnership stick? Read Partnership Marketi ng to get a deep explanation of the intricacies that make for a win-win in a marketing partnership, with a roadmap for how to... (read more)

Your price: $45.00
New - Hardcover

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The Bare Bones Introduction to Integrated Marketing Communication
The Bare Bones Introduction to Integrated Marketing Communication
by Robyn Blakeman
Synopsis
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both... (read more)

Your price: $42.25
New - Trade Paper

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Loose-Leaf Marketing
Loose-Leaf Marketing
by Dhruv Grewal
Publisher Comments
Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through... (read more)

Your price: $169.95
New - Loose Leaf

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The Sage Handbook of Social Marketing
The Sage Handbook of Social Marketing
by Gerard Hastings
Publisher Comments
For the first time, this benchmark handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The handbook presents a major retrospective and prospective overview of... (read more)

Your price: $195.75
New - Hardcover

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Print Series:best in Packaging
Print Series:best in Packaging
Your price: $5.95
Used - Mass Market

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Cause-Related Marketing
Cause-Related Marketing
by Jenny Graff
Your price: $53.50
New - Trade Paper

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Hit and Run Internet Marketing: How I Make $500 a Month with a Few Hours of Work
Hit and Run Internet Marketing: How I Make $500 a Month with a Few Hours of Work
by Theodore Sullivan
Your price: $7.75
New - Trade Paper

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Did You Say Marketing Digital?: Where? Facebook, Google, Twitter?
Did You Say Marketing Digital?: Where? Facebook, Google, Twitter?
by Paula Silva Santos
Your price: $10.75
New - Trade Paper

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Marketing with Connectplus
Marketing with Connectplus
by Roger Kerin
Your price: $258.25
New - Hardcover

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Marketing: Real People Real Choices (Custom Package) (7TH 12 Edition)
Marketing: Real People Real Choices (Custom Package) (7TH 12 Edition)
by Solomon
List Price $216.90
Your price: $212.85
New - Trade Paper

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Shut Up and Tweet
Shut Up and Tweet
by Phil Pallen
Your price: $15.50
New - Trade Paper

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51 Powerful Small Business Marketing Strategies: Proven Methods to Crush Competition and Increase Profits
51 Powerful Small Business Marketing Strategies: Proven Methods to Crush Competition and Increase Profits
by Darius Crawford
Your price: $15.50
New - Trade Paper

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Marketing Research 7e With SPSS Software CD Rom 10 .0 Set
Marketing Research 7e With SPSS Software CD Rom 10 .0 Set
by Aaker
Your price: $158.95
Used - Hardcover

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Sustainable Marketing
Sustainable Marketing
by John Schouten
Your price: $109.35
New - Trade Paper

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (Ams) Annual Conference (Developments in Marketing Science: Proceedings of the Academ)
New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (Ams) Annual Conference (Developments in Marketing Science: Proceedings of the Academ)
by Melissa Moore
Available December 2014
Your price: $140.25
New - Hardcover

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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
by Jay Conrad Levinson
Your price: $29.95
New - Other

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Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising (92 Edition)
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising (92 Edition)
by Lisa Fortini-campbell
List Price $24.95
Your price: $19.00
Used - Trade Paper

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