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Featured Titles in Business - Marketing
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Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet (Chartered Institute of Marketing)
Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet (Chartered Institute of Marketing)
by Pauline Bickerton
Publisher Comments
This book follows Bickerton's successful "Cybermarketing" which advised marketing managers on how to create a site and start using the net to sell products and services. The new book offers advice at the next level up to senior executives/directors about... (read more)

Your price: $67.25
New - Trade Paper

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Consumer Behaviour in Sport and Events: Marketing Action
Consumer Behaviour in Sport and Events: Marketing Action
by Daniel C. Funk
Publisher Comments
Dr Funk has unique knowledge and skills in the areas of sport, events and tourism. He combines a strong background in Sport Marketing and Sport Consumer Behaviour with 7 years industry experience in running sporting events. Dr Funk has taught in various... (read more)

Your price: $53.95
New - Open eBook

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Annual Editions: Marketing 12/13 (Annual Editions: Marketing)
Annual Editions: Marketing 12/13 (Annual Editions: Marketing)
by John Richardson
Publisher Comments
The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis... (read more)

Your price: $60.50
New - Trade Paper

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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
by Bob Gilbreath
Publisher Comments
The old interruptive model of marketing doesn?t work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's hot new concept, Marketing with Meaning, represents the next evolutionary step in a... (read more)

Your price: $29.99
New - Compact Disc

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CIM Coursebook 08/09 Marketing Communications
CIM Coursebook 08/09 Marketing Communications
by Chris Fill
Publisher Comments
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical... (read more)

Your price: $55.50
New - Trade Paper

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Rethinking Marketing: Towards Critical Marketing Accountings
Rethinking Marketing: Towards Critical Marketing Accountings
by Douglas T. Brownlie
Publisher Comments
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996... (read more)

Your price: $188.25
New - Hardcover

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Response!: The Complete Guide to Profitable Direct Marketing
Response!: The Complete Guide to Profitable Direct Marketing
by Lois K. Geller
Publisher Comments
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing because they understand these campaigns sell billions... (read more)

Your price: $22.25
New - Trade Paper

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The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
by Dick Stroud
Publisher Comments
Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18-... (read more)

Your price: $29.95
New - Trade Paper

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Handbook of CRM: Achieving Excellence in Customer Management
Handbook of CRM: Achieving Excellence in Customer Management
by Adrian Payne
Publisher Comments
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a... (read more)

Your price: $73.50
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Global Marketing Management
Global Marketing Management
by John A. Quelch
Publisher Comments
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.... (read more)

Your price: $172.95
New - Trade Paper

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CIM Coursebook 01/02 Integrated Marketing Communications
CIM Coursebook 01/02 Integrated Marketing Communications
by Chris Fill
Publisher Comments
'Integrated Marketing Communications 2001-2002' is a specifically tailored coursebook for students undertaking the Integrated Marketing Communications module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of... (read more)

Your price: $30.75
New - Trade Paper

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Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Big Data Marketing: Engage Your Customers More Effectively and Drive Value
by Lisa Arthur
Publisher Comments
PRAISE FOR BIG DATA MARKETING "There is both an organizational and an individual imperative for reading this book, internalizing its lessons, and continuing the pursuit of data-driven marketing."From the Foreword by TOM DAVENPORT, Visiting Professor at... (read more)

Your price: $30.00
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Smart Things to Know about #27: Smart Marketing
Smart Things to Know about #27: Smart Marketing
by John Mariotti
Publisher Comments
Covers the five smartest things to know about marketing.... (read more)

List Price $23.95
Your price: $1.00
Used - Trade Paper

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Employing Qualitative Methods in the Private Sector
Employing Qualitative Methods in the Private Sector
by Marilyn L. Mitchell
Publisher Comments
Each year, academic institutions produce thousands of social science graduates skilled in applied social researchumany more than can be absorbed in the teaching profession. In one of the latest volumes in the Qualitative Research Methods series, author... (read more)

Your price: $49.75
New - Hardcover

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Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing
Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing
by Dave Chaffey
Publisher Comments
2nd edition of essential handbook by bestselling author Dave... (read more)

Your price: $66.25
New - Trade Paper

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Development Call Centre Industry: Analysis, Changes, and Challenges
Development Call Centre Industry: Analysis, Changes, and Challenges
by John Burgess
Publisher Comments
Over the past ten years, there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet, the footloose and global nature of... (read more)

Your price: $181.25
New - Hardcover

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Strategy and Management of Industrial Brands, Business to Business - Products & Services
Strategy and Management of Industrial Brands, Business to Business - Products & Services
by Philippe Malaval
Publisher Comments
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which... (read more)

Your price: $108.50
New - Hardcover

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Restoring the Innovative Edge: Driving the Evolution of Science and Technology (Innovation and Technology in the World E)
Restoring the Innovative Edge: Driving the Evolution of Science and Technology (Innovation and Technology in the World E)
by Jerald Hage
Publisher Comments
Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of research and the advancement of other nations. But, it also arises from a widespread failure to adapt to the... (read more)

Your price: $104.25
New - Hardcover

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International Retail Marketing: A Case Study Approach
International Retail Marketing: A Case Study Approach
by Margaret Bruce
Publisher Comments
Professor of Design Management and Marketing at Manchester Business School (MBS). She is also a specialist in fashion retail marketing. Prior to joining MBS, she was Head of Textiles at UMIST and developed a suite of fashion retail programmes. Her... (read more)

Your price: $61.25
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
by Justin Kirby
Publisher Comments
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of... (read more)

Your price: $54.95
New - Open eBook

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