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Featured Titles in Business - Marketing
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Essentials of Marketing Management
Essentials of Marketing Management
by Geoffrey Lancaster
Synopsis
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an... (read more)

Your price: $94.75
New - Trade Paper

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Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management
Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management
by John Mansour
Publisher Comments
If you only read one "product management" book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful... (read more)

Your price: $9.99
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Marketing Strategy: The Difference between Marketing and Markets
Marketing Strategy: The Difference between Marketing and Markets
by Paul Fifield
Publisher Comments
Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing... (read more)

Your price: $56.95
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The Marketing Book
The Marketing Book
by Michael John Baker
Synopsis
Throughout this book, the authors emphasize that primary science is at its best as a practical, hands-on experience for children. When ICT is used in an integral way, it can enable practical work to be done at a more sophisticated level, helping children... (read more)

Your price: $70.25
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Legends in Marketing: Philip Kotler (Legends in Marketing)
Legends in Marketing: Philip Kotler (Legends in Marketing)
by Jagdish N. Sheth
Publisher Comments
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these... (read more)

Your price: $1404.75
New - Hardcover

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Online Business Promotion: Ecommerce Techniques for Success from Seo to Social Media Marketing (Made for Success Collection)
Online Business Promotion: Ecommerce Techniques for Success from Seo to Social Media Marketing (Made for Success Collection)
by Liv Montgomery
Publisher Comments
Worldwide, there are over 6,000,000 online searches every month for eCommerce with over 33,000,000 search results. In other words, there are a whole lot of people and businesses looking to make money through online business promotion, or eCommerce. At no... (read more)

Your price: $123.00
New - Compact Disc

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International Marketing: Analysis and Strategy
International Marketing: Analysis and Strategy
by Sak Onkvisit
Publisher Comments
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way... (read more)

Your price: $215.75
New - Hardcover

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Content Is King: Writing and Editing Online
Content Is King: Writing and Editing Online
by David Mill
Publisher Comments
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more... (read more)

Your price: $54.95
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Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour
by Elizabeth Parsons
Publisher Comments
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, "Contemporary Issues in... (read more)

Your price: $56.95
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The Multichannel Challenge
The Multichannel Challenge
by Hugh Wilson
Publisher Comments
Deploy channel management to drive go-to-market success with this practical guide full of international case... (read more)

Your price: $69.50
New - Trade Paper

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
by Marko Sarstedt
Publisher Comments
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present... (read more)

Your price: $77.50
New - Hardcover

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The DNA of Customer Experience: How Emotions Drive Value
The DNA of Customer Experience: How Emotions Drive Value
by Colin Shaw
Synopsis
A new book by "Customer Experience" guru, Colin Shaw, with a focus upon the importance of emotion for... (read more)

Your price: $66.25
New - Hardcover

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Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption
Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption
by Rob Latham
Publisher Comments
From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham... (read more)

Your price: $87.75
New - Hardcover

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Personal Brands
Personal Brands
by Roberto Alvarez Del Blanco
Publisher Comments
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal... (read more)

Your price: $54.95
New - Hardcover

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Niche Envy: Marketing Discrimination in the Digital Age
Niche Envy: Marketing Discrimination in the Digital Age
by Joseph Turow
Publisher Comments
We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for... (read more)

Your price: $15.25
New - Trade Paper

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Don't Just Relate - Adovocate!: A Blueprint for Profit in the Era of Customer Power (Paperback)
Don't Just Relate - Adovocate!: A Blueprint for Profit in the Era of Customer Power (Paperback)
by Glen Urban
Publisher Comments
"Establishing a reputation for customer trust, transparency, and advice will be the new differentiator. Congratulations to Glen Urban for moving 'best marketing practice' up a notch." —Philip Kotler, author of several books on marketing... (read more)

Your price: $34.99
New - Trade Paper

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CIM Coursebook 06/07 Marketing Planning
CIM Coursebook 06/07 Marketing Planning
by Karen Beamish
Publisher Comments
Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by... (read more)

Your price: $42.50
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
by Leslie De Chernatony
Publisher Comments
Professor of Brand Marketing and Director of Brand Management Research Unit at Open University Business School. Graduated from University of Kent with a first in Physics. Eight years in the Marketing departments of FMCG and business to business firms... (read more)

Your price: $56.95
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Fashion Marketing: Contemporary Issues
Fashion Marketing: Contemporary Issues
by Tony Hines
Publisher Comments
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of... (read more)

Your price: $54.95
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Inside Marketing: Practices, Ideologies, Devices
Inside Marketing: Practices, Ideologies, Devices
by Detlev Zwick
Publisher Comments
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often... (read more)

Your price: $57.75
New - Trade Paper

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