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Spin Selling by Neil Rackham Publisher Comments The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably... (read more) List Price $29.95 Your price: $10.50 Used - Hardcover
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Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin Publisher Comments The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV... (read more) List Price $26.00 Your price: $7.95 Used - Hardcover
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First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman Publisher Comments The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not... (read more) List Price $30.00 Your price: $9.95 Used - Hardcover
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Staff Pick Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An... (read more) List Price $26.00 Your price: $14.00 Used - Hardcover
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Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard and Sheldon Bowles Publisher Comments "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in... (read more) List Price $22.99 Your price: $5.95 Used - Hardcover
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Intelligent Investor : the Definitive Book on Value Investing - With New Commentary (Rev 03 Edition) by Benjamin Graham Publisher Comments The best book on investing ever written, this classic work offers sound and safe principles for investing - principles that have worked for more than the half century since the first edition was published. This revised edition features a new introduction,... (read more) List Price $22.99 Your price: $12.00 Used - Trade Paper
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In Defense of Food: An Eater's Manifesto by Michael Pollan Publisher Comments In Cooked, Michael Pollan explores the previously uncharted territory of his own kitchen. Here, he discovers the enduring power of the four classical elementsfire, water, air, and earthto transform the stuff of nature into delicious things... (read more) List Price $21.95 Your price: $8.95 Used - Hardcover
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The Big Short: Inside the Doomsday Machine by Michael Lewis Staff Pick The roots of the bubble and the story of Wall Street's collapse can be told no clearer — nor with as much humor — as by Michael Lewis. If you read only one book that explains the current economic crisis, make it The Big Short.... (read more) List Price $27.95 Your price: $8.50 Used - Hardcover
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Mktg (with Marketing Coursemate with eBook Printed Access Card) by Charles W Lamb Publisher Comments Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.... (read more) List Price $60.95 Your price: $12.50 Used - Trade Paper
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Thinkertoys: A Handbook of Creative-Thinking Techniques by Michael Michalko Publisher Comments Rethink the Way You Think In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals... (read more) List Price $19.99 Your price: $9.98 Sale - Trade Paper
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Death by Meeting by Patrick Lencioni Publisher Comments PRAISE FOR PATRICK LENCIONI "Finally, a real solution to an age-old problem. Meetings may never be the same." —Kris Hagerman, executive vice president, strategic operations, VERITAS Software Corporation "Death by Meeting is about much more than... (read more) List Price $24.95 Your price: $7.95 Used - Hardcover
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Designing Brand Identity (3RD 09 - Old Edition) by Alina Wheeler Publisher Comments Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences. Wheeler is passionate about her... (read more) List Price $45.00 Your price: $22.00 Used - Hardcover
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The Goal: A Process of Ongoing Improvement 3RD Edition by Eliyahu M. Goldratt and Jeff Cox Publisher Comments Revised third edition! Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo... (read more) List Price $24.95 Your price: $13.00 Used - Trade Paper
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What to Eat by Marion Nestle Publisher Comments Since its publication in hardcover last year, Marion Nestles What to Eat has become the definitive guide to making healthy and informed choices about food. Praised as radiant with maxims to live by” in The New York Times Book Review and ... (read more) List Price $17.00 Your price: $8.98 Sale - Trade Paper
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Fish!: A Remarkable Way to Boost Morale and Improve Results by Stephan Lundin Publisher Comments Over 5 Million Copies Sold Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their... (read more) List Price $19.99 Your price: $3.50 Used - Hardcover
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The Lady and the Monk: Four Seasons in Kyoto (Vintage Departures) by Pico Iyer Publisher Comments When Pico Iyer decided to go to Kyoto and live in a monastery, he did so to learn about Zen Buddhism from the inside, to get to know Kyoto, one of the loveliest old cities in the world, and to find out something about Japanese culture today -- not the... (read more) List Price $14.95 Your price: $6.50 Used - Trade Paper
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Cookwise: The Secrets of Cooking Revealed by Shirley O Corriher Staff Pick Part scientist, part cook, and all storyteller, Shirley Corriher gives you the tools you need to 'fiddle' with a recipe. She gives cause and effect of ingredients, techniques, and methods for your culinary science experiments. Whether your dish succeeds... (read more) List Price $35.00 Your price: $10.95 Used - Hardcover
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New Strategic Selling (Rev 05 Edition) by Robert B. Miller Publisher Comments The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most... (read more) List Price $16.99 Your price: $9.00 Used - Trade Paper
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The One Minute Manager by Kenneth Blanchard Publisher Comments The blockbuster #1 national bestselling phenomenon is back... not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and... (read more) List Price $12.95 Your price: $2.95 Used - Trade Paper
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Advertising the American Dream : Making Way for Modernity, 1920-1940 (85 Edition) by Roland Marchand Publisher Comments It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to... (read more) List Price $50.25 Your price: $30.50 Used - Trade Paper
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