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Business


There are 7393 books in this aisle.

Featured Titles in Textbooks - Business
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Spin Selling
Spin Selling
by Neil Rackham
Publisher Comments
The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably... (read more)

List Price $29.95
Your price: $10.50
Used - Hardcover

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Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin
Publisher Comments
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV... (read more)

List Price $26.00
Your price: $7.95
Used - Hardcover

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First, Break All the Rules: What the World's Greatest Managers Do Differently
First, Break All the Rules: What the World's Greatest Managers Do Differently
by Marcus Buckingham and Curt Coffman
Publisher Comments
The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not... (read more)

List Price $30.00
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Used - Hardcover

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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
Staff Pick
Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An... (read more)

List Price $26.00
Your price: $14.00
Used - Hardcover

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Raving Fans: A Revolutionary Approach to Customer Service
Raving Fans: A Revolutionary Approach to Customer Service
by Ken Blanchard and Sheldon Bowles
Publisher Comments
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in... (read more)

List Price $22.99
Your price: $5.95
Used - Hardcover

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Intelligent Investor : the Definitive Book on Value Investing - With New Commentary (Rev 03 Edition)
Intelligent Investor : the Definitive Book on Value Investing - With New Commentary (Rev 03 Edition)
by Benjamin Graham
Publisher Comments
The best book on investing ever written, this classic work offers sound and safe principles for investing - principles that have worked for more than the half century since the first edition was published. This revised edition features a new introduction,... (read more)

List Price $22.99
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Used - Trade Paper

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In Defense of Food: An Eater's Manifesto
In Defense of Food: An Eater's Manifesto
by Michael Pollan
Publisher Comments
In Cooked, Michael Pollan explores the previously uncharted territory of his own kitchen. Here, he discovers the enduring power of the four classical elements—fire, water, air, and earth—to transform the stuff of nature into delicious things... (read more)

List Price $21.95
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Used - Hardcover

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The Big Short: Inside the Doomsday Machine
The Big Short: Inside the Doomsday Machine
by Michael Lewis
Staff Pick
The roots of the bubble and the story of Wall Street's collapse can be told no clearer — nor with as much humor — as by Michael Lewis. If you read only one book that explains the current economic crisis, make it The Big Short.... (read more)

List Price $27.95
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Used - Hardcover

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Mktg (with Marketing Coursemate with eBook Printed Access Card)
Mktg (with Marketing Coursemate with eBook Printed Access Card)
by Charles W Lamb
Publisher Comments
Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.... (read more)

List Price $60.95
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Used - Trade Paper

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Thinkertoys: A Handbook of Creative-Thinking Techniques
Thinkertoys: A Handbook of Creative-Thinking Techniques
by Michael Michalko
Publisher Comments
Rethink the Way You Think   In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals... (read more)

List Price $19.99
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Sale - Trade Paper

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Death by Meeting
Death by Meeting
by Patrick Lencioni
Publisher Comments
PRAISE FOR PATRICK LENCIONI "Finally, a real solution to an age-old problem. Meetings may never be the same." —Kris Hagerman, executive vice president, strategic operations, VERITAS Software Corporation "Death by Meeting is about much more than... (read more)

List Price $24.95
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Used - Hardcover

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Designing Brand Identity (3RD 09 - Old Edition)
Designing Brand Identity (3RD 09 - Old Edition)
by Alina Wheeler
Publisher Comments
Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences. Wheeler is passionate about her... (read more)

List Price $45.00
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Used - Hardcover

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The Goal: A Process of Ongoing Improvement 3RD Edition
The Goal: A Process of Ongoing Improvement 3RD Edition
by Eliyahu M. Goldratt and Jeff Cox
Publisher Comments
Revised third edition! Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo... (read more)

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What to Eat
What to Eat
by Marion Nestle
Publisher Comments
Since its publication in hardcover last year, Marion Nestles What to Eat has become the definitive guide to making healthy and informed choices about food. Praised as “radiant with maxims to live by” in The New York Times Book Review and “... (read more)

List Price $17.00
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Fish!: A Remarkable Way to Boost Morale and Improve Results
Fish!: A Remarkable Way to Boost Morale and Improve Results
by Stephan Lundin
Publisher Comments
Over 5 Million Copies Sold Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their... (read more)

List Price $19.99
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Used - Hardcover

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The Lady and the Monk: Four Seasons in Kyoto (Vintage Departures)
The Lady and the Monk: Four Seasons in Kyoto (Vintage Departures)
by Pico Iyer
Publisher Comments
When Pico Iyer decided to go to Kyoto and live in a monastery, he did so to learn about Zen Buddhism from the inside, to get to know Kyoto, one of the loveliest old cities in the world, and to find out something about Japanese culture today -- not the... (read more)

List Price $14.95
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Cookwise: The Secrets of Cooking Revealed
Cookwise: The Secrets of Cooking Revealed
by Shirley O Corriher
Staff Pick
Part scientist, part cook, and all storyteller, Shirley Corriher gives you the tools you need to 'fiddle' with a recipe. She gives cause and effect of ingredients, techniques, and methods for your culinary science experiments. Whether your dish succeeds... (read more)

List Price $35.00
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Used - Hardcover

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New Strategic Selling (Rev 05 Edition)
New Strategic Selling (Rev 05 Edition)
by Robert B. Miller
Publisher Comments
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most... (read more)

List Price $16.99
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Used - Trade Paper

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The One Minute Manager
The One Minute Manager
by Kenneth Blanchard
Publisher Comments
The blockbuster #1 national bestselling phenomenon is back... not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and... (read more)

List Price $12.95
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Used - Trade Paper

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Advertising the American Dream : Making Way for Modernity, 1920-1940 (85 Edition)
Advertising the American Dream : Making Way for Modernity, 1920-1940 (85 Edition)
by Roland Marchand
Publisher Comments
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to... (read more)

List Price $50.25
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Used - Trade Paper

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