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Featured Titles in Textbooks - Business
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Common Stocks and Uncommon Profits and Other Writings
Common Stocks and Uncommon Profits and Other Writings
by Philip Fisher
Publisher Comments
Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded... (read more)

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Chopsticks Only Work in Pairs: Gender Unity and Gender Equality Among the Lahu of Southwestern China
Chopsticks Only Work in Pairs: Gender Unity and Gender Equality Among the Lahu of Southwestern China
by Shanshan Du
Publisher Comments
The ideal of gender equality seems forever elusive, always tantalizingly over the horizon. Shanshan Du suggests that by shifting our attention away from the various utopian ideals embedded in mainstream feminism, we may be surprised to learn that gender... (read more)

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Human Resource Management with Info Trac  11TH 06 Edition
Human Resource Management with Info Trac 11TH 06 Edition
by Robert L. Mathis
About the Author
Dr. Robert L. Mathis is Professor Emeritus of Management at the University of Nebraska at Omaha (UNO). Born and raised in Texas, he received a B.B.A. and M.B.A. from Texas Tech University and a Ph.D. in Management and Organization from the University of... (read more)

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Incidents of Travel in Central Amer Volume 1
Incidents of Travel in Central Amer Volume 1
by John Lloyd Stephens
Publisher Comments
Stephens' two expeditions to Mexico and Central America in 1839 and 1841 yielded the first solid information on the culture of the Maya Indians. The books in this two-volume set relate his archeological discoveries and exploration of ruined cities... (read more)

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The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New
The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New
by Jeremy J Siegel
Review
“Jeremy Siegel has done us a great service with his superb work. While no one can predict the future of stocks with certainty, Siegels analysis marks the verdict of history: the triumph of the shareholder over the shareflipper, the investor... (read more)

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Fault Lines: How Hidden Fractures Still Threaten the World Economy [New in Paper]
Fault Lines: How Hidden Fractures Still Threaten the World Economy [New in Paper]
by Raghuram G Rajan
Publisher Comments
"Fault Lines provides an excellent analysis of the lessons to be learned from the financial crisis, and the difficult choices that lie ahead. Of the many books written in the wake of our recent economic meltdown, this is the one that gets it right... (read more)

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One Up on Wall Street: How to Use What You Already Know to Make Money in the Market
One Up on Wall Street: How to Use What You Already Know to Make Money in the Market
by Peter Lynch
Publisher Comments
More than one million copies have been sold of this seminal book on investing in which legendary mutual-fund manager Peter Lynch explains the advantages that average investors have over professionals and how they can use these advantages to achieve... (read more)

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Sales Management : Analysis and Decision Making (7TH 09 - Old Edition)
Sales Management : Analysis and Decision Making (7TH 09 - Old Edition)
by Thomas N. Ingram
Book News Annotation
For undergraduates, Ingram (marketing and business administration, Colorado State U.) et al. provide a textbook on sales management from the perspective of a sales management decision maker. It addresses the importance of using different strategies... (read more)

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Essentials of Strategic Management (5TH 11 Edition)
Essentials of Strategic Management (5TH 11 Edition)
by J. David Hunger
Publisher Comments
Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to... (read more)

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Reminiscience of a Stock Operator (06 Edition)
Reminiscience of a Stock Operator (06 Edition)
by Phil Lefaivre
Publisher Comments
Critical Praise.... "In my interviews with over 30 of the best traders of our time, there were some questions that I raised in each conversation. One of these was: Are there any books that you found particularly valuable and would recommend to aspiring... (read more)

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Effective Project Management (7TH 14 Edition)
Effective Project Management (7TH 14 Edition)
by Robert K. Wysocki
Publisher Comments
Learn to use the most up-to-date tools and methods for project management Project management has undergone significant changes since the previous edition of this book. So, along with updates reflecting the PMBOK Guide, 5th edition, this Seventh... (read more)

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Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprof
Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprof
by Joseph Barbato
Review
Peggy Dean Glenn Associate Dean for External Affairs, Nicholas School of the Environment, Duke University A rare find -- filled with winning strategies, practical ideas and clear examples. I am recommending it to my entire staff.... (read more)

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Supervision and Leadership in a Changing World-text Only (12 Edition)
Supervision and Leadership in a Changing World-text Only (12 Edition)
by Gary Dessler
Publisher Comments
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions... (read more)

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Making the Team (5TH 14 Edition)
Making the Team (5TH 14 Edition)
by Thompson
Publisher Comments
This text provides a good balance of theory and practice. It combines cutting-edge research on groups with practical management principles. The text is organized into 3 primary tasks for the leader/manager: 1) Accurately assessing and improving team... (read more)

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Strategic Management: Concepts (13TH 11 - Old Edition)
Strategic Management: Concepts (13TH 11 - Old Edition)
by Fred R David
Publisher Comments
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the... (read more)

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Principles of Marketing (14TH 12 - Old Edition)
Principles of Marketing (14TH 12 - Old Edition)
by Philip Kotler
Publisher Comments
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions... (read more)

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Contemporary Mathematics for Business and Consumers (7TH 15 Edition)
Contemporary Mathematics for Business and Consumers (7TH 15 Edition)
by Robert Brechner
Publisher Comments
Now even the most uncertain students can overcome math anxiety and confidently master key mathematical concepts and their business applications with Brechner/Bergeman CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 7E. This unique modular approach... (read more)

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Garlic and Sapphires: The Secret Life of a Critic in Disguise
Garlic and Sapphires: The Secret Life of a Critic in Disguise
by Ruth Reichl
Staff Pick
With characteristic wit and aplomb, Ruth Reichl takes us behind the scenes of life as a restaurant critic — dining on the finest cuisine in the city, juggling the politics of the newspaper, and becoming a master of disguise. As funny as Tender at the... (read more)

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Customer Service (6TH 13 Edition)
Customer Service (6TH 13 Edition)
by Elaine K. Harris
Publisher Comments
The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide... (read more)

List Price $107.40
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New - Trade Paper

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Principles of Management (01 Edition)
Principles of Management (01 Edition)
by Cliffs Notes Quick Reference
Publisher Comments
CliffsQuickReview course guides cover the essentials of your toughest subjects. Get a firm grip on core concepts and key material, and test your newfound knowledge with review questions. Whether you're a new managerial professional or a student who's... (read more)

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