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The Advertising Concept Book by Pete Barry Publisher Comments An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in... (read more) Your price: $29.95 New - Trade Paper 
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Advertising the American Dream: Making Way for Modernity by Roland Marchand Publisher Comments It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways... (read more) List Price $46.75 Your price: $11.95 Used - Trade Paper
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Absolut Book: The Absolut Vodka Advertising Story by Richard Lewis Publisher Comments The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is... (read more) List Price $34.95 Your price: $4.95 Used - Trade Paper
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A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young Publisher Comments A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of... (read more) List Price $6.95 Your price: $4.00 Used - Trade Paper
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The Adsense Code: What Google Never Told You about Making Money with Adsense by Joel Comm Publisher Comments "The AdSense Code" is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google's* AdSense.... (read more) Your price: $24.95 New - Trade Paper
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Citizen Designer: Perspectives on Design Responsibility by Steven Heller Publisher Comments - Features an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of "design citizenship"<BR>- Includes insights on such contemporary topics as advertising of harmful products, branding to... (read more) List Price $19.95 Your price: $12.95 Used - Trade Paper
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Ogilvy on Advertising by David Ogilvy Publisher Comments A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.... (read more) List Price $24.95 Your price: $6.95 Used - Trade Paper
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Thomas (edt) Lockwood Publisher Comments Design Thinkingis packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and... (read more) Your price: $24.95 New - Trade Paper
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Tested Advertising Methods 5TH Edition by John Caples Publisher Comments A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.... (read more) List Price $15.95 Your price: $7.95 Used - Trade Paper
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Media Planning Workbook : With Discussions and Problems (5TH 96 Edition) by William B. Goodrich Publisher Comments Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media... (read more) List Price $49.40 Your price: $40.00 Used - Trade Paper
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What No One Ever Tells You About...Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About...) by Ted Demopoulos Publisher Comments As all these people become publishers (and even more become blog readers) the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “Engadget” is one of the more popular... (read more) List Price $18.95 Your price: $12.95 Used - Trade Paper
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Advertising Strategy : Creative Tactics From the Outside/in (06 - Old Edition) by Tom Altstiel Publisher Comments Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director//agency principle. Altstiel and Grow get right to the point by stressing... (read more) List Price $66.95 Your price: $43.00 Used - Trade Paper
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken Publisher Comments "More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —Adweek Unraveling the creative process behind... (read more) Your price: $39.95 New - Trade Paper
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Absolut Book: The Absolut Vodka Advertising Story by Richard W Lewis Publisher Comments A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight... (read more) List Price $60.00 Your price: $19.95 Used - Hardcover
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Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman Publisher Comments A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen... (read more) Your price: $21.95 New - Hardcover
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Visual Persuasion : the Role of Images in Advertising (97 Edition) by Paul Messaris Publisher Comments The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects... (read more) List Price $79.95 Your price: $60.50 Used - Trade Paper
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Advertising for Dummies (For Dummies) by Gary R Dahl Publisher Comments So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if... (read more) List Price $21.99 Your price: $5.95 Used - Trade Paper
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Breaking Up America: Advertisers and the New Media World by Joseph Turow Publisher Comments This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the... (read more) List Price $21.00 Your price: $9.95 Used - Trade Paper
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The Commercialization of American Culture: New Advertising, Control, and Democracy by Matthew P. Mcallister Publisher Comments Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent... (read more) Your price: $57.95 New - Trade Paper
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Meet Mr. Product: The Art of the Advertising Character by Warren Dotz and Masud Husain Publisher Comments A winning tribute to the ad characters that enticed us to buy throughout the golden age of commercial art.... (read more) List Price $16.95 Your price: $7.95 Used - Trade Paper
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