Advertising and Display
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 New: $29.95 Trade Paper 
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The Fundamentals of Creative Advertising
by Ken Burtenshaw  Synopsis The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief...
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New: $65.00 Hardcover
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Epica: Europe's Best Advertising #20: Europe's Best Advertising
by Epica Publisher Comments Journalists from 30 international magazines have judged these 800 ads to be the best. Taken from print publications, Internet sites, commercials, direct marketing organizations, and packaging design projects, they are the winners, finalists, and high...
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Sale: $10.00 Book W/audio Cd List Price $30.00
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Absolut Sequel: The Absolut Advertising Story Continues with CDROM
by Richard W. Lewis Synopsis The Absolut advertising story continues in this sequel to the "New York Times" bestselling "Absolut Book." Full color....
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Used: $14.40 Trade Paper List Price $34.95
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Neon World
by D J Sprengnagel Synopsis A globe-trotting neon designer lights up the pages of this book with photographs of the best neon used for signage and architectural embellishment around the world....
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Used: $11.95 Flexible List Price $3000.00
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Laus 03
by Laus Synopsis This well-designed book presents winners of the AGD-FAD Laus 03 awards. AGD-FAD is an association of visual communication professionals, comprised of graphic designers and art directors. Founded in 1961, the organization has consistently strived to...
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Used: $26.95 Hardcover List Price $45.00
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Beyond Logos: New Definitions of Corporate Identity (Graphic Design)
by Clare Dowdy Synopsis Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realization among corporations large and small...
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Used: $2.97 Hardcover List Price $20.00
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Counter Culture: The Allure of Mini-Mannequins and Advertising Displays
by Steven Heller Publisher Comments If sex sells, what better come-on for merchants of the repressed decades of the 1930s, 40s, and 50s than the come-hither wink of a coquettish countertop mannequin? In Counter Culture, Steven Heller and Louise Fili take us on a colorful peep show of these...
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New: $45.00 Hardcover
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Stands and Product Display
by Jacobo Krauel Publisher Comments The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display. These stands are three-dimensional marketing, each one targeted for a specific audience, site location,...
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New: $40.00 Hardcover List Price $50.00
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Vizz: Outrageous Visual Communication
by Adrienne Weinfeld-berg Publisher Comments What’s Vizz, you say? It’s a cool new showcase of contemporary, bold, provocative imagery, a gathering at the crossroads where art and commerce come together to intrigue, influence, and even shock today’s consumers. Plus it’s a...
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Used: $14.95 Hardcover List Price $60.00
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Absolut Book: The Absolut Vodka Advertising Story
by Richard W Lewis Publisher Comments A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight...
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Used: $30.00 Hardcover List Price $39.99
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All-american Ads of the 70's (04 Edition)
by Jim F. Larry Heimann Publisher Comments Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the...
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New: $69.95 Hardcover
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One Show: Advertising's Best Print, Design, Radio, TV #29: One Show Advertising Volume 29: I Am This Book PG with CDROM and Sticker
by Yash (edt) Egami Publisher Comments Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a persons life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered...
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New: $50.00 Hardcover
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Advertising Design and Typography
by Alexander W. White Synopsis This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design...
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Used: $8.95 Hardcover List Price $40.00
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Catalog Design: The Art of Creating Desire
by Dianna Edwards Publisher Comments The Art of Creating Desire. Presents 20 in-depth catalog design projects plus over a hundred additional examples of successful catalog design....
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New: $39.95 Trade Paper
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Advertising Outdoors: Watch This Space!
by David Bernstein Publisher Comments This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century....
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Used: $7.95 Hardcover List Price $35.00
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Through the Shopping Glass: A Century of New York Christmas Windows
by Sheryll Bellman Publisher Comments Anyone fortunate enough to have spent time in New York during the holiday seasonhas warm memories of being mesmerized by the spectacular window displays throughout the city. Even the most jaded New Yorker, wearied by work and the holiday crush, cannot...
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New: $60.00 Hardcover
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Advertising: New Techniques for Visual Seduction
by Uwe Stoklossa Publisher Comments An innovative new collection of visual advertising techniques and tricks. Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind...
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Used: $22.50 Hardcover List Price $39.95
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Store Windows No. 14 (Store Windows)
by Martin M Pegler Synopsis Professionals and novices alike will enjoy this resource book packed with "idea starters" for all kinds of display windows and other merchandising needs. "Store Windows No. 14 features more than 250 new innovative promotional, seasonal, and fashion ideas...
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New: $50.00 Hardcover
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Excellence in Brand Advertising
by Jim Osterman Publisher Comments Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their pocketbooks--is everything. Why buy a Honda over another import? Why pay for XM when broadcast is free? Boots are boots--why pay extra...
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Used: $4.60 Trade Paper List Price $18.00
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The Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite Advertising Campaign
by Jay Schulberg Publisher Comments Where's your mustache? Your mother always told you: Drink your milk. Well, if you listened, it looks like you're in excellent company. For inside this book you'll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide....
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