Advertising
There are 721 books in this aisle.
Browse the aisle by Title | by Author | by Price
See recently arrived used books in this aisle.
 Used: $3.50 Trade Paper List Price $7.95 
add to wish list |
|
It's Not How Good You Are, It's How Good You Want to Be
by Paul Arden  Synopsis This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing...
|
||||||
New: $45.00 Hardcover
add to wish list |
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler Synopsis This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand...
|
||||||
New: $16.95 Trade Paper
add to wish list |
|
Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
by Richard Bayan Publisher Comments More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'...
|
||||||
New: $16.95 Trade Paper
add to wish list |
|
Meet Mr. Product: The Art of the Advertising Character
by Warren Dotz and Masud Husain 
Powells.com Staff Pick One of Amy's Top Five picks for 2004. To read more staff Top Five lists click here....
|
||||||
New: $29.95
add to wish list |
|
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Marcel Danesi Synopsis Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores...
|
||||||
Used: $7.20 Hardcover List Price $24.95
add to wish list |
|
Accidental Magic
by Roy Williams Publisher Comments 160 unposed moments of life miraculously caught forever on film are juxtaposed against the words of world-class master persuaders....
|
||||||
Used: $15.00 Hardcover List Price $29.95
add to wish list |
|
Kellogg on Advertising and Media (08 Edition)
by Bobby J. Calder Synopsis Members of the world’ s leading marketing faculty explain the revolutionized world of advertising Like Kellogg On Branding and Kellogg on Marketing, Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the...
|
||||||
Used: $16.00 Hardcover List Price $22.95
add to wish list |
|
Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
by Steve Cone Synopsis This new book from Steve Cone, marketing leader and author of the well-reviewed Steal These Ideas, unlocks marketing's biggest mystery: how to conjure the words that make a product irresistible. Steve calls these exceptional slogans powerlines....
|
||||||
New: $19.95 Trade Paper
add to wish list |
|
Adweek Magazine #10: Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
by Luke Sullivan Publisher Comments An updated and revised new edition of the bestselling advertising guide In this Third Edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated...
|
||||||
New: $138.75 Trade Paper
add to wish list |
|
Essentials of Contemporary Advertising
by William F. Arens Publisher Comments Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal is to present advertising as it is actually...
|
||||||
New: $195.95 Hardcover
add to wish list |
|
Advertising and Integrated Brand Promotion
by Thomas C. O'guinn Publisher Comments Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends....
|
||||||
New: $45.50 Trade Paper
add to wish list |
|
Buyways: Billboards and the American Landscape
by Catherine Gudis Publisher Comments Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the InternetRichly illustrated with more than 60 illustrations--including an 8-page color insert--of billboards and ads from across the...
|
||||||
Used: $6.50 Trade Paper List Price $12.95
add to wish list |
|
Up the Agency (90 Edition)
by Peter Mayle Publisher Comments Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later as a creative director...
|
||||||
Used: $12.95 Trade Paper List Price $17.95
add to wish list |
|
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
by Al Ries Publisher Comments This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing...
|
||||||
New: $24.95 Trade Paper
add to wish list |
|
Ogilvy on Advertising
by David Ogilvy Publisher Comments A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos....
|
||||||
Sale: $7.98 Trade Paper List Price $15.95
add to wish list |
|
Branded: The Buying and Selling of Teenagers
by Alissa Quart
Powells.com Staff Pick The perfect antidote for the post-holiday shopping hangover. In Branded, Alissa Quart dissects the insidious ways that corporations market directly to teens, targeting their basest desires (fitting in, making friends, celebrating freedom) and driving...
|
||||||
Sale: $7.98 Trade Paper List Price $14.95
add to wish list |
|
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Famer Reveals the Most Powerful Secret in Business
by Phil Dusenberry Publisher Comments We Bring Good Things to Life Its Not TV, Its HBO Visa: Its Everywhere You Want to Be These arent just advertising slogans; theyre game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and...
|
||||||
New: $29.95 Hardcover
add to wish list |
|
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
by Chetan Sharma Publisher Comments This book is a critical contribution to defining the biggest opportunity in the wireless industry today--mobile advertising. And more importantly, it provides a blueprint to exploit that opportunity Brilliant insights, clearly written--a must-read.--Paul...
|
||||||
New: $47.95 Hardcover List Price $50.75
add to wish list |
|
Ads to Icons: How Advertising Succeeds in a Multimedia Age
by Paul Springer Synopsis Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at...
|
||||||
Used: $12.50 Trade Paper List Price $17.95
add to wish list |
|
Always on: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)
by Chris Vollmer Publisher Comments The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is...
|
||||||
