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The Long Tail: Why the Future of Business Is Selling Less of More
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List Price $39.98

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The Long Tail: Why the Future of Business Is Selling Less of More
by Chris Anderson

Publisher Comments
Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of...
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The Art of Influence: Persuading Others Begins with You
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The Art of Influence: Persuading Others Begins with You
by Chris Widener

Publisher Comments
From Chris Widener, the author of the breakout bestseller The Angel Inside, comes an inspiring new parable on the power of influence. The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener's...
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Love the Work, Hate the Job: Why America's Best Workers Are Unhappier Than Ever
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Love the Work, Hate the Job: Why America's Best Workers Are Unhappier Than Ever
by David Kusnet

Synopsis
Growing numbers of Americans are doing work that they care about and enjoy. But they're frustrated by stagnant wages, shrinking health coverage, shaky pension plans, and company policies that make it more difficult for them to do their jobs well...
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The Number: A Completely Different Way to Think about the Rest of Your Life
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The Number: A Completely Different Way to Think about the Rest of Your Life
by Lee Eisenberg

Publisher Comments
It's the last question you think about before going to sleep, and the first on your mind in the morning. It's a taboo that you can't easily discuss with friends and can barely face with family. It's The Number: the amount of money you need to secure the...
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The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World
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The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World
by Peter M. Senge

Publisher Comments
Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than...
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The End of Food
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The End of Food
by Paul Roberts

Synopsis
The frightening truth about the modern food system is revealed, as the bestselling author of The End of Oil turns his attention to food and finds that the system wea (TM)ve entrusted with meeting one of our most basic needs is dramatically failing us....
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Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Prof
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Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Prof
by Stephen A. Ruffa

Publisher Comments
In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and...
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Making Your Point: Communicating Effectively with Audiences of One to One Million
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Making Your Point: Communicating Effectively with Audiences of One to One Million
by David Bartlett

Publisher Comments
We all need to speak, write and communciate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or...
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The Six SIGMA Leader: Putting the Power of Business Excellence Into Everything You Do
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The Six SIGMA Leader: Putting the Power of Business Excellence Into Everything You Do
by Peter Pande

Publisher Comments
The coauthor of the bestselling "Six Sigma Way" reveals how the same principles that create process excellence can now be applied to management success. He details 20 things a listener can do to perfect the skills and habits of a successful 21st century...
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Goal Setting: How to Create an Action Plan and Achieve Your Goals (Worksmart)
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Goal Setting: How to Create an Action Plan and Achieve Your Goals (Worksmart)
by Susan B. Wilson

Synopsis
In todaya (TM)s hectic work environment, the chances are that you have way too much to do and too little time to get it done. No matter how accomplished and capable you are, achieving your goals can seem almost insurmountable. Why is it that some people...
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Fast Food Nation: The Dark Side of the All-American Meal
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Fast Food Nation: The Dark Side of the All-American Meal
by Eric Schlosser

Publisher Comments
Read by Rick Adamson <BR>FAST FOOD NATION - the groundbreaking work of investigation and cultural history that has changed the way America thinks about the way it eats - and spent nearly four months on the "New York Times" bestseller list - now...
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The Science of Success: How Market-Based Management Built the World's Largest Private Company (Your Coach in a Box)
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The Science of Success: How Market-Based Management Built the World's Largest Private Company (Your Coach in a Box)
by Charles G. Koch

Synopsis
Charles Koch may very well be the most successful businessman people have never heard of. Under his leadership, Koch Industries has become a dynamic and diverse enterprise that "Forbes" called "the world's largest private company." This groundbreaking...
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Sway: The Irresistible Pull of Irrational Behavior
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Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman

Publisher Comments
Why are we more susceptible to falling in love when we feel we are in danger? How was a Harvard Business School professor able to convince a student to pay $208 for a 20-dollar bill? Why are we reluctant to change the course of a plan or decision, even...
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Buying in: The Secret Dialogue Between What We Buy and Who We Are
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Buying in: The Secret Dialogue Between What We Buy and Who We Are
by Rob Walker

Synopsis
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use...
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Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
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Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
by Kurt W. Mortensen

Publisher Comments
Research done at Kurt Mortensena (TM)s Persuasion Institute proves that persuasion is as much a science as an art a though top persuaders universally possess certain skills that make them seem as though they have a natural ability to persuade. In as...
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The Age Curve: How to Profit from the Coming Demographic Storm
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The Age Curve: How to Profit from the Coming Demographic Storm
by Kenneth W. Gronbach

Publisher Comments
In business, one thing is certain: What worked 15 years ago wona (TM)t work today, and what works today will at some point in the future fall flat. Every 20 years or so a new generation is born, bound together by common wants, needs, motives, and events....
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Debt Cures They Don't Want You to Know About
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Debt Cures They Don't Want You to Know About
by Kevin Trudeau

Synopsis
Millions of Americans are being buried alive with outrageous fees, interest rates and penalties. Meanwhile, the credit card companies are making billions of dollars in profits. The CEO of one of the largest credit card companies in America has stated...
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Five Minds for the Future (Your Coach in a Box)
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Five Minds for the Future (Your Coach in a Box)
by Howard Gardner

Publisher Comments
We live in a time of changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school...
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The Business Coach: A Parable of Small Business Breakthrough! (Instant Success)
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The Business Coach: A Parable of Small Business Breakthrough! (Instant Success)
by Bradley J. Sugars

Publisher Comments
The Business Coach arms hardworking independent business owners with all the tools for success. It tackles an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has...
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The Power of a Positive Attitude: Discovering the Key to Success
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The Power of a Positive Attitude: Discovering the Key to Success
by Roger Fritz

Publisher Comments
Attitude affects every facet of our livesa from the way we handle stress to how we communicate at work. The way we view difficulties and setbacks can make the difference between success and failure. Roger Fritz has devoted his career to helping people...
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