Business
Customer Service


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Public Relations for Dummies (For Dummies)
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Public Relations for Dummies (For Dummies)
by Eric Yaverbaum

Synopsis
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the...
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How Come No One Knows about Us?: Public Relations Tactics Anyone Can Use to Win High Visibility
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How Come No One Knows about Us?: Public Relations Tactics Anyone Can Use to Win High Visibility
by Robert Deigh

Synopsis
This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume....
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Team Rodent: How Disney Devours the World
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Team Rodent: How Disney Devours the World
by Carl Hiaasen

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"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness....Disney isn't in the...
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Delivering Knock Your Socks Off Serv 4TH Edition
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Delivering Knock Your Socks Off Serv 4TH Edition
by Perf Research Associ

Synopsis
The fourth edition of this customer service bestseller still delivers the proven Knock Your Socks Off formula, and has been updated with all-new techniques that will help anyone successfully work with even the most difficult customers....
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What's the Secret: To Providing a World-Class Customer Experience
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What's the Secret: To Providing a World-Class Customer Experience
by John Dijulius

Publisher Comments
What's The Secret? finally answers the question and reveals how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis while the majority of businesses struggle with...
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Angel Customers & Demon Customers: Discover Which Is Which, and Turbo-Charge Your Stock
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Angel Customers & Demon Customers: Discover Which Is Which, and Turbo-Charge Your Stock
by Larry Selden

Publisher Comments
How businesses can thrive by learning which customers are creating the most profit-and which are losing them money. One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many...
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Beyond Customer Service: Keeping Customers for Life
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Beyond Customer Service: Keeping Customers for Life
by Richard F Gerson

Publisher Comments
This book can help you and your organization go beyond customer service to retain and satisfy established clientele. Within this self-study guide are 50 useful tips to increase customer satisfaction, generate meaningful feedback, and develop loyalty....
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Customers for Life How To Turn That On
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Customers for Life How To Turn That On
by Carl Sewell

Publisher Comments
HOW GOOD DO YOU WANT TO BE? It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten...
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Customercentric Selling (03 Edition)
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Hardcover
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Customercentric Selling (03 Edition)
by Michael Bosworth

Publisher Comments
Strategies for Looking Past Your Products--to Uncover What Your Buyers Want The most difficult task in selling--and the number one key to success--is to get inside the head of your buyer. CustomerCentric Selling presents a dynamic process for first...
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Total Access: Giving Customers What They Want in an Anytime, Anywhere World
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Total Access: Giving Customers What They Want in an Anytime, Anywhere World
by Regis Mckenna

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Giving customers what they want in an anytime, anywhere world....
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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
by Scott Mckain

Synopsis
A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and...
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Public Relations Writing
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Public Relations Writing
by Donald Treadwell

Publisher Comments
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of...
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Knock Your Socks Off Answers: Solving Customer Nightmares & Soothing Nightmare Customers (Knock Your Socks Off)
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Knock Your Socks Off Answers: Solving Customer Nightmares & Soothing Nightmare Customers (Knock Your Socks Off)
by Kristin Anderson

Synopsis
In this sequel to the bestselling "Delivering Knock Your Socks Off Service", Anderson and Zemke show readers not only how to maintain grace under fire when it comes to customer service, they actually give suggestions for fielding tough-as-nails customer...
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Return on Customer : Creating Maximum Value From Your Scarcest Resource (05 Edition)
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Return on Customer : Creating Maximum Value From Your Scarcest Resource (05 Edition)
by Don Peppers

Publisher Comments
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on...
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Chief Customer Officer : Getting Past Lip Service To Passionate Action (06 Edition)
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Chief Customer Officer : Getting Past Lip Service To Passionate Action (06 Edition)
by Jeanne Bliss

Publisher Comments
Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle...
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
by Jeffrey Gitomer

Publisher Comments
Are your customers satisfied. If they are, your business may be in trouble! Satisfied customers will shop anywhere, loyal customers will fight before they switch. Which would you rather have -- an army of satisfied customers or loyal customers...
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
by Bill Stinnet

Publisher Comments
"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think...
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101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques with CD (Audio)
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101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques with CD (Audio)
by Lorraine L. Ukens

Publisher Comments
As industries mature and companies can no longer differentiate themselves by attributes such as products or pricing, customer service becomes a critical competitive advantage. 101 Ways to Improve Customer Service help companies train their employees and...
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PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed
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PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed
by Leonard Saffir

Publisher Comments
For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success...
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The Complete Idiot's Guide to Great Customer Service
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The Complete Idiot's Guide to Great Customer Service
by Ron Karr

Publisher Comments
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time...
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