Marketing
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 Used: $14.95 Hardcover List Price $24.95 
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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath  
Powells.com Staff Pick Some ideas become success stories, others don't stick around. In this no-nonsense look at successful communication the brothers Heath examine the principles of "stickiness" considering the elements needed to make a particular idea take hold. An...
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Sale: $6.98 Trade Paper List Price $15.99
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Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
Powells.com Staff Pick "Blink is riveting and entertaining, not to mention quite brief, which makes for a very fast read — but it stays with you....Few books can change your worldview or cause you to rethink your every action and response to the world around you. Not only...
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Used: $5.95 Trade Paper List Price $14.95
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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Powells.com Staff Pick Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves...
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New: $25.95 Hardcover
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely Publisher Comments Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal...
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Used: $6.95 Trade Paper List Price $13.95
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The Paradox of Choice: Why More Is Less
by Barry Schwartz
Powells.com Staff Pick "To me, The Paradox of Choice is the best kind of self-help book: one that isn't a self-help book. It provides a wealth of information on how our minds work, and then suggests ways to work within that framework to improve our outlook....If you've ever...
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Used: $5.95 Hardcover List Price $25.95
add to wish list |
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Blink: The Power of Thinking without Thinking
by Malcolm Gladwell
Powells.com Staff Pick "Blink is riveting and entertaining, not to mention quite brief, which makes for a very fast read — but it stays with you....Few books can change your worldview or cause you to rethink your every action and response to the world around you. Not only...
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Used: $18.50 Hardcover List Price $26.95
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The Black Swan: The Impact of the Highly Improbable
by Nassim Nichol Taleb Publisher Comments A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The...
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Sale: $7.98 Trade Paper List Price $16.95
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Inside the Tornado
by Geoffrey A. Moore Publisher Comments In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a...
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Used: $6.95 Hardcover List Price $19.95
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Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin Publisher Comments You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue...
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Used: $15.00 Hardcover List Price $29.95
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S.P.I.N. Selling (88 Edition)
by Neil Rackham Publisher Comments The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably...
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New: $15.95 Trade Paper
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Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
by Anne Elizabeth Moore Publisher Comments A writer and activist investigates corporate America's inroads into — and alliances with — the cultural underground. "There's an industry around you that works, whether you agree with it or not." — Alec Bourgeois, Dischord Records...
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New: $80.00 Trade Paper
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Emotions, Advertising and Consumer Choice
by Book News Annotation Are you reaching for Mom when you reach for that particular brand of laundry detergent on the shelf? Hansen (business, Copenhagen Business School) and practitioner Christensen go far deeper than this simple example as they describe in detail the...
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Influence the Psychology of Persuasion Revised Edition
by Robert B. Cialdini Synopsis Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or...
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Used: $13.95 Hardcover List Price $19.95
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RenGen
by Patricia Martin Synopsis REN GEN The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this...
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Used: $7.95 Trade Paper List Price $15.95
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
by Al Ries Publisher Comments Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing....
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New: $16.95 Trade Paper
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing
by Michael Port Publisher Comments Praise for Book Yourself Solid Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business --Michael E. Gerber, founder...
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Used: $17.50 Hardcover List Price $25.99
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark J. Penn and E. Kinney Zalesne
Powells.com Staff Pick Microtrends looks at our world through a cultural microscope. Does it seem like all of your friends are talking about home-schooling? Mark Penn's polling data shows us the currents flowing under our daily lives. Recommended by Indira, Powells.com...
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Used: $5.50 Trade Paper List Price $15.00
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Why We Buy: The Science of Shopping
by Paco Underhill Publisher Comments If you walk in the door at CompUSA thinking you're going to buy a Canon, and walk out with an Okidata, something has happened in the store; it's that "something" that urban geographer and retail anthropologist Paco Underhill has made his life's work. Why...
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Used: $7.95 Hardcover List Price $22.95
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Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith Synopsis A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning...
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Used: $7.00 Trade Paper List Price $13.00
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Overspent American : Why We Want What We Don't Need (98 Edition)
by Juliet B. Schor Publisher Comments The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in...
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