Marketing
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Search Engine Optimization for Dummies (For Dummies)
by Peter Kent  Publisher Comments You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search...
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New: $21.99 Trade Paper
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E-mail Marketing for Dummies (For Dummies)
by John Arnold Publisher Comments <i>E-mail Marketing For Dummies</i> provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John...
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Used: $1.50 Hardcover List Price $24.95
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Net Gain: Expanding Markets Through Virtual Communities
by John Hagel Publisher Comments "Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The...
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Brand Gap How To Bridge the Dista Rev Edition
by Marty Neumeier Publisher Comments The second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this...
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New: $24.99 Trade Paper List Price $29.99
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Web Marketing for Dummies (For Dummies)
by Jan Zimmerman Publisher Comments Claim your space in the online marketplace! Develop a plan, build a marketing-effective site, and create word-of-Web campaigns Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how...
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Used: $5.95 Trade Paper List Price $24.99
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Salesforce.com for Dummies 1ST Edition
by Tom Wong Publisher Comments What the book covers: understanding Salesforce.com CRM, navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, running an opportunity report, creating a sales forecast, managing users, creating...
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Used: $13.00 Trade Paper List Price $24.99
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Buzz Marketing With Blogs for Dummies (05 Edition)
by Susannah Gardner Publisher Comments In this instant-communication world, buzz means business And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your...
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Used: $20.00 Softcvr W/comp Media List Price $29.99
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Web Analytics: An Hour a Day
by Avinash Kaushik Publisher Comments Develop a Successful Web Analytics Strategy A Step-by-Step Guide Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book...
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Google Analytics 2.0
by Jerri L. Ledford Publisher Comments < p> Site Stats on Steroids< /p> < p> Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats...
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Used: $15.95 Trade Paper List Price $29.99
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Search Engine Advertising 1ST Edition
by Catherine Seda Publisher Comments With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet strategist Seda tackles both...
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New: $78.75 Hardcover List Price $79.95
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Survey of Text Mining II: Clustering, Classification, and Retrieval
by Michael W. (edt) Berry Publisher Comments The proliferation of digital computing devices and their use in communication has resulted in an increased demand for systems and algorithms capable of mining textual data. Thus, the development of techniques for mining unstructured, semi-structured, and...
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Used: $3.50 Hardcover List Price $29.95
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The Information e-conomy: Strategic Impact and Commercial Challenges
by Colin Turner Publisher Comments This book aims to give a business-focused view of the main issues involved in the development of the information economy. All enterprises need to adjust, according to this new environment, if they are to sustain their competitive position. The...
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Used: $2.00 Hardcover List Price $27.50
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Cyber Rules Strategies for Excelling At
by Thomas M Siebel Synopsis The founder and CEO of the billion-dollar information technologies firm, Siebel Systems, shares his wisdom and strategies for companies large and small on using the Internet to expand their business. "Cyber Rules" summarizes the dramatic history of the...
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Used: $2.50 Trade Paper List Price $26.95
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Trading Online: A Step-By-Step Guide to Cyber Profits
by Alpesh B Patel Publisher Comments The investment market is experiencing a massive swing towards online investing. Trading Online introduces private investors to this expanding world of Internet investing. Guiding investors step-by-step through the mass of information, the book directs...
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Search Engine Optimization for Dummies
by Peter Kent Synopsis Get more visibility and get more visitors Make your site search engine-friendly, explore advertising options, and more Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy...
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New: $59.99 Trade Paper List Price $69.99
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Inside Microsoft Dynamics AX 4.0
by Arthur Greef Publisher Comments Get a comprehensive, architectural exploration of Microsoft Dynamics AX 4.0 and learn how to envision, program, and maintain customized enterprise resource planning solutions. The book includes links to code samples on the Web. This book uses a true...
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Used: $19.95 Trade Paper List Price $29.99
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Google Analytics
by Mary E Tyler Publisher Comments You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-...
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Web Site Measurement Hacks
by Eric T. Peterson Publisher Comments In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is...
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Used: $4.50 Trade Paper List Price $35.00
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Search Engines Handbook
by Ned L Fielden Publisher Comments Few people realize that the search engines and directories they use have a direct impact on how information is accessed on the world wide web. An understanding of how search engines operate will make it easier to locate needed information. This handbook...
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New: $32.15 Trade Paper List Price $34.95
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Marketing Through Search Optimization: How People Search and How To Be Found on the Web (Rev 08 Edition)
by Michael Publisher Comments This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories. ??? Explains why and how...
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