Technica
March 15, 2006

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Shiny and new:
technica q&a: charles seife (decoding the universe)
technica q&a: henry petroski (success through failure)
linus pauling memorial lectures: robert e. ulanowicz
giant microbes!
brain awareness
calendar of events
ebooks
doug brown's crayfish factoid
bestsellers

 

"The universe is a big place, perhaps the biggest."
—Kilgore Trout, Venus on the Half-Shell

TECHNICA Q&A: CHARLES SEIFE
Charles Seife In a parallel universe, Charles Seife would likely be running about New York City searching for its charms, fencing, enjoying an absorbing round of Ms. Pac Man, and exploring the mind of Leonardo da Vinci. In this universe, Seife explores one of the greatest revolutions of the 20th century: information theory. But it is precisely the study of information theory that has pointed many mainstream physicists to seriously look at decoding the universe through things like parallel universes. Read our Tech Q&A with Seife and save 30% on Decoding the Universe.

TECHNICA Q&A: HENRY PETROSKI
Henry Petroski Though it may seem a paradox, bad design can lead to great success. For example, if the dome of Constantinople's Hagia Sophia had not continued to collapse in the 6th century, its architects, Isidorus and Anthemius, would have never invented the hollow building blocks that eventually created the largest enclosed space in the world — until, that is, St. Peter's in Rome was constructed some 1,000 years later. In his newest book, Henry Petroski elucidates the many great failures that have, in turn, led to great design and invention. Read our Tech Q&A and save 30% on Success through Failure.

LINUS PAULING MEMORIAL LECTURE SERIES: ROBERT E. ULANOWICZ
Ecology, The Ascendent Perspective On April 6, Dr. Robert E. Ulanowicz presents Ecology: The Ascendent Perspective. Mounting a powerful challenge to prevailing mechanistic paradigms of ecology, Dr. Ulanowicz provides an entirely fresh view of the origins of organization in living systems. Dr. Ulanowicz is the fifth speaker in this season's Institute for Science, Engineering and Public Policy's Linus Pauling Memorial Lecture Series. Click here and use the password "Discovery" to get tickets at 25% off.

"The physicist's greatest tool is his wastebasket."
—Albert Einstein

GIANT MICROBES
Giant Microbes! Ever want to nuzzle your sore throat, snuggle the Black Death, or pet a bookworm? Those fuzzy-wuzzy geniuses at Giant Microbes have provided a warm way to bond with disease in a kinder, gentler manner. Each stuffed microbe measures in at five to seven inches of plush wonder and is accompanied by an image of the real microbe it represents. In 2005, MoMA called Giant Microbes the "best things on view."

BRAIN AWARENESS
Brain Awareness Oregon Health Science University's Brain Awareness Season is underway. The 2006 season features a variety of events that take a close look at how our brains and the environment work together to shape who we are. Browse our Brain Awareness section to find a few suggestions for celebrating this most cerebral of events.

CALENDAR OF EVENTS
Calendar of Events Visit Powell's Technical Books March 16-19 for a Match Day Celebration! Receive a 15% discount on all our medical reference titles, including a selection of the bestselling titles for residents. (Discount will be extended to all medical professionals and students. Please show your ID at checkout.) Register to win great prizes, including a travel voucher for Southwest Airlines. And join us during our Medical Reference Open House on March 17 from 5-7 p.m. — refreshments will be served. On Saturday, March 25, join authors Allison Randall, Randal Schwartz, Tom Phoenix, Chromatic, and Curtis Poe at Perl in the Pearl, an event that will appeal to a variety of programmers — from seasoned pros to first-time dabblers who enjoy the fun of technology. Partake in this discussion as the authors distill their many years of programming experience.

"Science is a good thing. News reporters are good things too. But it's never a good idea to put them in the same room."
—Scott Adams

eBOOKS
Imponderables When do fish sleep? How does aspirin find a headache? Why doesn't glue get stuck in the bottle? Do snakes sneeze? If you already know the answers to conundrums such as these, do not bother to read further. If, however, you are like most of the rest of us, pop-culture guru David Feldman demystifies many of civilization's most aching questions with his Imponderables series.

DOUG BROWN'S CRAYFISH FACTOID
Doug Brown's Factoids The word crayfish has a very interesting etymological history that comes from being passed through no less than four languages. It originally comes from the Anglo-Saxon crabbe (meaning crab). From there, it passed to Old High German, where it became krebiz. Old French grabbed it next, transforming it to crevise (where it lives on in the modern form ecrevisse). From there it passed back to English, where the second syllable of crevise was mistaken for fish, and it became crayfish. Crawfish comes from an alternate Old French name, croivisse.

TECH BESTSELLERS
1. The Road to Reality by Roger Penrose (Physics)
2. National Electrical Code 2005 by NFPA (Construction)
3. Ugly's Electrical References 2005 by George Hart (Construction)
4. Sacred Geometry by Miranda Lundy (Mathematics)
5. Make (Volume 2) by Mark Fraudenfelder (Electricity)
6. Agile Web Development with Rails by Dave Thomas (Computer Languages)
7. JavaScript by David Flanagan (Computer Languages)
8. 2005 Key Word Index by Tom Henry (Construction)
9. National Electrical Code by NFPA (Construction)
10. Manual of Steel Construction by AISC (Construction)

more tech bestsellers

Technica
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