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by Ralph Hanson Publisher Comments Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media... (read more) List Price $120.95 Your price $84.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Donald M. Murray Publisher Comments Writing to Deadline takes the reader into the mind of the nonfiction writer, demystifying the process by which journalists clarify confusion and present significant information under demanding restrictions of time and space.... (read more) List Price $15.95 Your price $12.50 (Used - Trade Paper) check for new and sale copies add to wish list
by Howard Kurtz Publisher Comments "Spin Cycle" is the first behind-the-scenes account of the White House political operation as it packages and shapes the news by manipulating, misleading, and in some cases, intimidating the press. It is also the tale of how some of the nation's top... (read more) List Price $14.00 Your price $2.95 (Used - Trade Paper) check for new and sale copies add to wish list
by David L. Paletz Publisher Comments * Comprehensive analysis of the medias effects on public policy. * Looks at the repercussions of new technology on political life. * A plethora of political cartoons (over 40 throughout) make this a lively and interesting text for students. * Accessible... (read more) List Price $75.95 Your price $61.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Joan Gorham Publisher Comments This thirteenth edition of ANNUAL EDITIONS: MASS MEDIA provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an... (read more) List Price $28.00 Your price $5.95 (Used - Trade Paper) check for new and sale copies add to wish list
by Jean M. Fredette Synopsis This superb collection of articles provides you with insight and advice on how to write and sell the types of magazine articles publishers want. Coverage includes--what editors look for in your work; studying a magazine before querying it is the key to... (read more) List Price $14.99 Your price $5.63 (Used - Trade Paper) check for new and sale copies add to wish list
by Paul Hill Publisher Comments Classic book focussing on what is produced rather than how it is produced.... (read more) List Price $29.95 Your price $23.00 (Used - Hardcover) check for new and sale copies add to wish list
by Gene I. Maeroff Publisher Comments This collection of essays by outstanding educators and policy makers looks closely at the influence of each facet of the media--from reporting in newspapers to findings in public opinion polls, to television sit-coms and documentaries, to feature films... (read more) List Price $23.95 Your price $6.50 (Used - Trade Paper) check for new and sale copies add to wish list
by Marshall Mcluhan Publisher Comments with a new introduction by Lewis H. LaphamThis reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as andquot... (read more) List Price $24.95 Your price $13.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Melvin Mencher Publisher Comments Teaching by example through vivid writing, Professor Mencher shows students the fundamentals of reporting and writing news in this new edition of a classic text.... (read more) List Price $85.00 Your price $57.00 (Used - Trade Paper) check for new and sale copies add to wish list
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by Robin R. Means (ed.) Coleman Publisher Comments In a collection of essays based on direct interview research, Say it Loud! amplifies the voice of ordinary African-Americans as they respond to media presentations of Black society. Each chapter investigates ways in which African-American identity is... (read more) List Price $29.95 Your price $23.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Norman Medoff Publisher Comments With a unique focus on technology and the Internet, "Electronic Media: Then, Now, and Later" keeps students abreast of emerging changes in the broadcasting field today. <P> This text connects the broadcasting developments of yesterday with the... (read more) List Price $123.50 Your price $80.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Shirley Biagi Publisher Comments Consistently praised for its engaging writing style, currency, and visual appeal, Media Impact introduces students to the basic mass media channels -- newspapers, magazines, electronic media, and the Internet -- in a manner that gets students excited and... (read more) List Price $70.65 Your price $48.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Robert W. (ed.) Mcchesney Publisher Comments Are the new technologies of the information age reshaping the labor force, transforming communications, changing the potential of democracy, and altering the course of history itself? Capitalism and the Information Age presents a rigorous examination of... (read more) List Price $15.00 Your price $8.95 (Used - Trade Paper) check for new and sale copies add to wish list
by Garth S. Jowett Publisher Comments Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth... (read more) List Price $57.95 Your price $41.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Yahya R. Kamalipour Publisher Comments Develop an understanding of significant economic, cultural, legal, social, and political issues in the exciting field of global communication with Diggs-Brown's GLOBAL COMMUNICATION presents. From history and theories to future trends, this indispensable... (read more) List Price $130.50 Your price $84.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Jan Leighley Publisher Comments The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active... (read more) List Price $81.95 Your price $56.00 (Used - Trade Paper) check for new and sale copies add to wish list
by Christopher H. Sterling Publisher Comments Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring... (read more) List Price $85.00 Your price $64.00 (Used - Hardcover) check for new and sale copies add to wish list
by Elizabeth Resnick Publisher Comments Includes bibliographical references (p. [235]-245) and index.... (read more) List Price $40.00 Your price $27.00 (Used - Trade Paper) check for new and sale copies add to wish list
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