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Powell's Staff:
Five Book Friday: In Memoriam
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Every year, the booksellers at Powell’s submit their Top Fives: their five favorite books that were released in 2023. It’s a list that, when put together, shows just how varied and interesting the book tastes of Powell’s booksellers are. I highly recommend digging into the recommendations — we would never lead you astray — but today...
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Brontez Purnell:
Powell’s Q&A: Brontez Purnell, author of ‘Ten Bridges I’ve Burnt’
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Rachael P.:
Starter Pack: Where to Begin with Ursula K. Le Guin
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Customer Comments
Muncie Girl has commented on (3) products
Yahoo Income: How Anyone of Any Age, Location, And/Or Background Can Build a Highly Profitable Online Business with Yahoo
by
Blozis, Dana E. and Cohen, Sharon
Muncie Girl
, January 04, 2010
Yahoo! Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Yahoo by Dana E. Blozis and Sharon L. Cohen is a straight forward guide to e-commerce and the online store. This book is an informative guide on how to use Yahoo’s Web site platform to build a profitable online business. In addition to an overview of the tools and services that Yahoo offers, the authors go through the steps of designing, marketing and running a Yahoo store. Once you have completed the book, you will understand how to design and put up your online store front. There are illustrations, examples, and good clear prose to show you everything you need to know about advertising online, site management and operating your online store. This book is simply a powerhouse of suggestions including how to be recognized by search engines or search engine optimization, which involves understanding which key words shoppers might recognize. The book’s wonderful case studies connect you to live people and actual Yahoo store Web sites which illustrate the success that others have obtained and of course by extension the success that you might obtain if you are willing to put in the time and open an online store. The authors have also included a history of Yahoo’s founding and important resources such as U.S. small business administration sites or small business development centers located around the country. The writer’s enthusiastic style encourages those interested in e-commerce to venture into the world of online stores if they have not done so already. I give the book five stars. J. Jones
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The Real Estate Developer's Handbook: How to Set Up, Operate, and Manage a Financially Successful Real Estate Development [With CDROM]
by
Davis, Tanya
Muncie Girl
, January 04, 2010
Yahoo! Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Yahoo by Dana E. Blozis and Sharon L. Cohen is a straight forward guide to e-commerce and the online store. This book is an informative guide on how to use Yahoo’s Web site platform to build a profitable online business. In addition to an overview of the tools and services that Yahoo offers, the authors go through the steps of designing, marketing and running a Yahoo store. Once you have completed the book, you will understand how to design and put up your online store front. There are illustrations, examples, and good clear prose to show you everything you need to know about advertising online, site management and operating your online store. This book is simply a powerhouse of suggestions including how to be recognized by search engines or search engine optimization, which involves understanding which key words shoppers might recognize. The book’s wonderful case studies connect you to live people and actual Yahoo store Web sites which illustrate the success that others have obtained and of course by extension the success that you might obtain if you are willing to put in the time and open an online store. The authors have also included a history of Yahoo’s founding and important resources such as U.S. small business administration sites or small business development centers located around the country. The writer’s enthusiastic style encourages those interested in e-commerce to venture into the world of online stores if they have not done so already. I give the book five stars. J. Jones
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Complete Guide to E mail Marketing How to Create Successful Spam Free Campaigns to Reach Your Target Audience & Increase Sales
by
Bruce C Brown
Muncie Girl
, January 04, 2010
Bruce C. Brown’s The Complete Guide to E-Mail Marketing is a comprehensive informative guide for those who are already comfortable using e-mail marketing in their businesses. I consider it a background book for those who are familiar with the territory and who possess a good understanding of how internet marketing works. If you are running a business and are familiar with the difference between HTML and text e-mail then this book should confirm what you already know. It addresses certain issues such as spam, opting in and out, search engine optimization, targeting and segmenting the audience and most importantly legal issues associated with e-mail marketing. The section on segmentation of e-mails was particularly interesting because it demonstrated how to target an audience. Brown says, “Targeting allows you to narrow the recipient list to those who you think will have the most interest and are most likely to respond to your e-mail (102).” The sections on the history of e-mail and the case studies also strengthened the overall work. Nonetheless, the small business owner desirous of hands on step by step help will have to go elsewhere due to the fact that templates are not provided. In fact one runs into a list of stipulations and is directed to a list of web sites in the chapter dealing with how to write an effective e-mail. This may be sufficient for some, but frustrating for the novice and uninitiated. The introduction, case studies , helpful web sites and search engines, and history were the high points and the realization that one might have to hire a consultant and engage in more research in order to actually launch an effective e-mail campaign were the most immediate drawbacks. The frequent digressions and first person interjections were also distracting. I give it four out of five stars.
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