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1 Partner Warehouse Business- Marketing

Business Marketing : Connecting Strategy, Relationships and Learning (3RD 06 - Old Edition)

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Business Marketing : Connecting Strategy, Relationships and Learning (3RD 06 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Synopsis:

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.

Table of Contents

Part I: Business Markets and Business Marketing

Chapter 1 Introduction to Business Marketing

Chapter 2 The Character of Business Marketing

Chapter 3 The Purchasing Function

Chapter 4 Organizational Buyer Behavior

Part II: Foundations for Creating Value

Chapter 5 Market Opportunities: Current & Potential Customers

Chapter 6 Marketing Strategy

Chapter 7 Weaving Marketing into the Fabric of the Firm

Part III: Business Marketing Programming

Chapter 8 Developing and Managing Products: What Do Customers Want?

Chapter 9 Business Marketing Channels: Partnerships for Customer Service

Chapter 10 Creating Customer Dialogue

Chapter 11 Communicating with the Market: Advertising, Public Relations, & Trade Shows

Chapter 12 The One-To-One Media

Chapter 13 Sales and Sales Management

Chapter 14 Pricing & Negotiating for Value

Part IV: Managing Programs and Customers

Chapter 15 Evaluating Marketing Efforts

Chapter 16 Customer Retention and Maximization

Cases

1. Bama Pie, Ltd

2. BGH-Motorola

(and more...)

Product Details

ISBN:
9780072865783
Author:
Dwyer, F. Robert
Publisher:
Irwin/McGraw-Hill
Author:
Tanner, John F.
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Tanner, John
Author:
Cram101 Textbook Reviews
Subject:
Marketing - General
Subject:
Marketing
Subject:
General
Subject:
Business;Marketing
Subject:
Education-General
Copyright:
Edition Number:
3
Series:
McGraw-Hill/Irwin Series in Marketing
Publication Date:
January 2005
Binding:
HARDCOVER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
683
Dimensions:
10.18x8.40x1.25 in. 3.31 lbs.

Related Subjects

» Business » Marketing

Business Marketing : Connecting Strategy, Relationships and Learning (3RD 06 - Old Edition) Used Hardcover
0 stars - 0 reviews
$141.00 In Stock
Product details 683 pages Irwin/McGraw-Hill - English 9780072865783 Reviews:
"Synopsis" by , Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.
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