Friend of a Friend Understanding the Hidden Networks That Can Transform Your Life & Your Career

Handing out business cards? Or just joining LinkedIn? Not anymore. This is a new and startling look at the art and science of networking.

Everybody knows that in order to expand your business opportunities, it's essential to reach out and build your network. But did you know that it's your secondary, or dormant, contacts who will be the most helpful to you? Or that too many of us inadvertently run the risk of isolating ourselves into corporate silos? And what do the very best networkers do that most of us do not?

Business school professor David Burkus digs deep to find the unexpected networking secrets that provide both a unique and science-based explanation on how best to grow your universe.

Based upon entertaining case studies and research, this is the most up-to-date, practical, and revelatory guide for building one's professional and personal connections in today's fast-paced world. Forget the outdated advice in all the other networking books and learn how to make use of the hidden networks you already have.

What if all the advice we've heard about networking is wrong?

What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you?
We know that it's essential to reach out and build a network. But did you know that it's actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.
Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you've already heard. Learn how to make use of the hidden networks you already have.