Synopses & Reviews
Synopsis
These are complicated, challenging, yet exciting times for business. The opportunities for new growth and profits are burgeoning. But do you have a proven method to spot new opportunities and emerging trends?
Foresight is the key skill you need to be one of the winners. Foresight means being able to reflect on the status quo and recognize what's not working, where new consumer and business needs are, and which innovations will pay off best. Foresight is not just intuiting a new idea and then blindly going for it. No, true foresight involves a well-thought out process that maximizes returns and minimizes risks.
Bringing his decades of experience to the book, Scott Barnett walks you through a proven 7-step method to developing and utilizing powerful foresight. Along the way, Scott teaches scores of valuable nuggets of business wisdom, including:
- How to avoid being in the wrong place at the wrong time
- How to build pathways, bridges, and "non-roads" to future products and services
- How to overcome blinding denial
- How to create two engines of innovation
- How to score and rank potential ideas
- How to use game theory to predict future changes
- How to develop a testable premise that some trend or change is worth pursuing
- And more.
If you do not have the skill of foresight (and most people don't), browse through this book, then buy it. There's something to learn on every page.
Praise for Profiting from Foresight
Logically organized and sprightly written, this account raises very important issues for business practitioners to consider. A lot to think about -- chock full of ideas. Those in marketing will find Scott's ideas particularly valuable.-- -Mansel G. Blackford, Author of The Rise of Modern Business
Wow This could be the basis for an executive MBA course. -John Kozlowski, Managing Director, Partner Pathways
A great read filled with actionable ideas that any individual or organization could implement to move their business forward. -Robert Kocur, CFA, MBA, Investment Manager, Bell & Anderson
How do you innovate with new products and new market opportunities? 'Profiting from Foresight' provides a framework to discover new opportunities and offers unique insights to guide the process from foresight to successful market entry. - Ravi Krovi, Ph.D., Dean, College of Business Administration, The University of Akron
Synopsis
Do you have a sense of urgency to find new business opportunities and build new capabilities? In what ways do you expect the future will be different from today? Is it possible that 20% to 50% or more of your business will have shifted, as is happening with greater frequency, even to industry leaders?
To grow profitably in rapidly changing markets, you need a proven method and foresight. Foresight is the driving force of your ability to adapt to emerging trends that will shape your future. Executives who want to guide innovation with clarity, consistency, and certainty need the foresight to avoid missteps.
Profiting from Foresight is a comprehensive approach to innovation that keeps your team on track to deliver new products and services that will resonate with customers well into the future. Innovation applies to more than products. The method will guide you how to adapt your business model over the next five years - from customer-facing processes like sales to internal processes like supply chain. You might need to adapt: your markets served; value propositions; marketing approaches; revenue models; channels; branding; vision; and, organizational structures. All or parts of your business model will need to be transformed to remain attractive to customers.
Bringing his decades of experience to the book, Scott Barnett walks you through a proven 7-step method utilizing powerful foresight to drive the innovation process. Along the way, Scott teaches scores of valuable nuggets of business wisdom, including how to:
- Discover telltale events that will shape future demand in your markets
- Foster a culture that encourages open exchange of facts, data and insights
- Organize for success, distinguishing between disruptive and incremental innovation
- Determine if a trend is worth pursuing
- Score potential ideas, guiding your team to originate novel solutions customers love
- Use game theory to predict and adapt to market changes
- Easily calculate risks and rewards
- Make a successful launch and more.
If you want the clarity, consistency and certainty of foresightful innovation, browse through this book, then buy it. There's something to learn on every page.
Praise for Profiting from Foresight
Logically organized and sprightly written, this account raises very important issues for business practitioners to consider. A lot to think about -- chock full of ideas. Those in marketing will find Scott's ideas particularly valuable.-- -Mansel G. Blackford, Author of The Rise of Modern Business
Wow This could be the basis for an executive MBA course. -John Kozlowski, Managing Director, Partner Pathways
A great read filled with actionable ideas that any individual or organization could implement to move their business forward. -Robert Kocur, CFA, MBA, Investment Manager, Bell & Anderson
How do you innovate with new products and new market opportunities? 'Profiting from Foresight' provides a framework to discover new opportunities and offers unique insights to guide the process from foresight to successful market entry. - Ravi Krovi, Ph.D., Dean, College of Business Administration, The University of Akron
Synopsis
When you view the future in what ways do you expect your industry will be different from today? In five to ten years do you expect your current customers and competitive advantages to keep you on a growth path, or do you have a sense of urgency to build new capabilities. Is it possible that 20% to 50% or more of your business will have shifted, as is happening with greater frequency, even to industry leaders?
To grow profitably in rapidly changing markets, you need a proven method and foresight. Foresight is the driving force of your ability to adapt to emerging trends that will shape your future. Executives who want to guide innovation with clarity, consistency and certainty need foresight to avoid missteps.
Profiting from Foresight is a comprehensive approach to innovation that keeps your team on track to deliver new products and services that will resonate with customers well into the future. Innovation applies to more than products. The method will guide you how to adapt your business model over the next five years - from customer facing processes like sales to internal processes like supply chain. You might need to adapt: your markets served; value propositions; marketing approaches; revenue models; channels; branding; vision; and, organizational structures. All or parts of your business model will need to be transformed to remain attractive to customers.
Bringing his decades of experience to the book, Scott Barnett walks you through a proven 7-step method utilizing powerful foresight to drive the innovation process. Along the way, Scott teaches scores of valuable nuggets of business wisdom, including how to:
- Discover telltale events that will shape future demand in your markets
- Foster a culture that encourages open exchange of facts, data and insights
- Organize for success, distinguishing between disruptive and incremental innovation
- Determine if a trend is worth pursuing
- Score potential ideas, guiding your team to originate novel solutions customers love
- Use game theory to predict and adapt to market changes
- Easily calculate risks and rewards
- Make a successful launch, and more.
If you want the clarity, consistency and certainty of foresightful innovation, browse through this book, then buy it. There's something to learn on every page.
Praise for Profiting from Foresight
Logically organized and sprightly written, this account raises very important issues for business practitioners to consider. A lot to think about -- chock full of ideas. Those in marketing will find Scott's ideas particularly valuable.-- -Mansel G. Blackford, Author of The Rise of Modern Business
Wow This could be the basis for an executive MBA course. -John Kozlowski, Managing Director, Partner Pathways
A great read filled with actionable ideas that any individual or organization could implement to move their business forward. -Robert Kocur, CFA, MBA, Investment Manager, Bell & Anderson
How do you innovate with new products and new market opportunities? 'Profiting from Foresight' provides a framework to discover new opportunities and offers unique insights to guide the process from foresight to successful market entry. - Ravi Krovi, Ph.D., Dean, College of Business Administration, The University of Akron
Synopsis
"Tis easy to see, hard to foresee," said Benjamin Franklin. Hard, yes, but not impossible. And highly rewarding. Foresight is not an inborn talent; it's a skill that is especially valuable in this era of disruptive change. Some people obviously have excellent foresight, like the leaders of Google and Amazon. It doesn't come from flashes of inspiration though. There is a method to it and that's what this book teaches.
Bringing 30 years of experience and knowledge of successful innovators to the book, Scott Barnett walks you through a proven 7-step method that will energize your imagination and channel your foresight of strategic choices, including how to:
- Discover emerging trends that will shape future demand in your markets
- Foster a culture that encourages open exchange of facts, data and insights
- Organize for success, distinguishing between disruptive and incremental innovation
- Determine if a trend is worth pursuing
- Score potential ideas, guiding your team to originate novel solutions customers love
- Reduce uncertainty and maximize rewards
- Make a successful launch and more.
If you want the clarity, confidence, and rewards of foresightful innovation, browse through this book. There's something to learn on every page.
Synopsis
It is advantageous yet challenging to achieve exceptional strategic foresight. Stable conditions are rare in this world of accelerated social, technological and competitive change. Daily we see examples in the news of companies that used to be leaders that are now struggling, with new leaders emerging. The new reality is that to have enduring success we must continually and systematically use foresight to adapt our strategies to the future.
Profiting from Foresight explains a proven method for businesspeople to cut through complexity, uncertainty, and commodity competition to secure future growth and profitability. Three critical challenges the method overcomes are: 1) thoroughly understanding the forces that will drive change in our markets, 2) resolving uncertainties about our best strategic moves for the future, and 3) achieving unique innovations in the face of fierce global competition.
Until recently business schools did not teach foresight which in part is why the rate of business failure is so high and that fewer than 10% of companies maintain leadership of their industries over time. In recognition of this need, the book is increasingly being used in executive MBA and entrepreneurial programs.
Profiting from Foresight explains how to:
- overcome the five obstacles that blind foresight
- gain creative insights that will inspire innovative products, services, and problem solutions
- determine answers to the most important questions that will affect the future of your business
- resolve future scenarios to clarify your best strategic moves
- prepare your business for the future by building organizational agility now
Scott Barnett has 30 years of experience creating successful products and ventures, working closely with entrepreneurs, product managers and CEO's. The book is concise, clear, includes many real-life examples of foresight in action and has tools the reader will refer to time and again. There are takeaways you can easily implement today. In this era of accelerating change, the dangers of complacency and the potential rewards of foresight have never been greater.
Synopsis
What is it that enables some people to foresee abundant opportunities to grow and profit while others struggle to see paths forward? Foresight is the key factor in determining the personal success of company leaders and entrepreneurs. It enables us to detect change early and thereby create effective strategies to develop untapped markets, preempt competitors, head off threats and devise novel innovations. All great businesses were originated, and thrive, because of foresight. Profiting from Foresight explains how to:
- overcome the five obstacles that blind foresight
- gain creative insights that will inspire new products, services, and problem solutions
- transform your digital strategy into an important source of profit growth
- resolve future scenarios to clarify your best strategic moves
- prepare your business for the future by building organizational agility now
- reduce the uncertainties and minimize the risks of investments
Foresight is more effective when it is approached in a systematic manner, and experience has shown that the method explained in Profiting from Foresight is highly supportive of that effort. Applying the principles of Profiting from Foresight will enable you to direct your actions with a maximum of effect.
Scott Barnett has 30 years of experience creating successful products and ventures, working closely with entrepreneurs, product managers and CEO's. The book is concise, clear, includes many real-life examples of foresight in action and has tools the reader will refer to time and again. There are takeaways you can easily implement today. In this era of accelerating change, the dangers of complacency and the potential rewards of foresight have never been greater.
Synopsis
Profiting from Foresight explains a proven method for businesspeople to anticipate and adapt to technological, demographic and societal changes for strategic advantage. Stable conditions are rare in today's hyper-competitive world. Daily we see examples of companies that used to be leaders that are now struggling, with new leaders emerging. The reality is that to have enduring success we must continually and systematically use foresight to adapt our strategies to the future. The best defense is a good offense. Three critical challenges the method overcomes are: 1) thoroughly understanding the forces that will drive change in our markets, 2) resolving uncertainties about our best strategic moves for the future, and 3) achieving unique innovations in the face of fierce global competition.
Until recently business schools did not teach foresight which in part is why the rate of business failure is so high and that fewer than 10% of companies maintain leadership of their industries over time. In recognition of this need, a number of executive MBA and entrepreneurial programs recommend the book.
Profiting from Foresight explains how to:
- overcome the five obstacles that blind foresight
- gain creative insights that will inspire innovative products, services, and problem solutions
- determine answers to the most important questions that will affect the future of your business
- resolve future scenarios to clarify your best strategic moves
- prepare your business for the future by building organizational agility now
Scott Barnett has 30 years of experience creating successful products and ventures, working closely with entrepreneurs, product managers and CEO's. The book is concise, clear, includes many real-life examples of foresight in action and has tools the reader will refer to time and again. There are takeaways you can easily implement today. In this era of accelerating change, the dangers of complacency and the potential rewards of foresight have never been greater.
Synopsis
Are you in a leadership role that requires the strategic foresight of a bold, wise growth path for your business? In times of significant technological, demographic, and societal change like we are experiencing today, a systematic method is helpful to determine our best path forward wisely. Based on 30 years of experience creating products and ventures, working closely with successful entrepreneurs, product managers and CEO's, Profiting from Foresight provides an empowering method that will significantly increase your foresight and guide you to shape a thriving business future. The method is a framework for businesspeople to resolve uncertainty, clarify likely scenarios that will unfold, capitalize on changing market trends, attract new opportunities, and create innovative customer solutions.
Profiting from Foresight explains how to:
- overcome the five obstacles that blind foresight
- gain creative insights that will inspire innovative products, services, and problem solutions
- determine answers to the most important questions that will affect the future of our businesses
- resolve future scenarios to clarify our best strategic moves
- prepare our businesses for the future by building organizational agility now
The book is concise, includes many real-life examples of foresight in action, and has tools the reader will refer to time and again. In this era of accelerating change, the dangers of complacency and the potential rewards of foresight have never been greater.
Synopsis
Create farsighted trendsetting products using the proven method of Profiting from Foresight. Leading entrepreneurial professors endorse it because of its field-tested integrity. Stimulate productive ideas for novel products and services, readily assess and improve marketing feasibility, and focus your investment only on winning concepts. Just following one step of the method alone will tell you if you're on the right track for a winning product.
If you need marketable ideas, are unsure of your next steps, or need more certainty to launch, this book is for you. Profiting from Foresight is based on 30 years of experience creating products and ventures, working closely with successful entrepreneurs, product managers and CEO's. If you are starting a new business or launching a new product, you must adapt to the trends shaping the future; how well you do this spells the difference between success and failure.
The rate of new product and new business failure is unnecessarily high and would be reduced if people followed simple steps to refine, test, and adapt their concepts. Few business ideas are terrific when first born; it requires a method to shape ideas into marketable products and services with attractive value and benefits to customers. Unless you know the right steps, you can waste countless months spinning wheels, torching money, and chasing windmills, all of which could have been avoided.
Profiting from Foresight will help you in the following ways to:
-Foresee emerging opportunities
-Discover unmet customer needs and new markets
-Define an expanded purpose for your business
-Develop and validate venture-worthy ideas
-Refine, rate, and improve the marketability of ideas
-Reduce the uncertainty of investment in innovation
-Coordinate successful launches
The book is concise, includes many real-life examples of innovative foresight in action, and has tools the reader will refer to time and again. In this era of accelerating change, the dangers of complacency and the potential rewards of foresight have never been greater.
Synopsis
Become excellent at creating opportunities to profit. While it's helpful to spot opportunities, it's much more useful to shape them for our purposes. The proven approach of Profiting from Foresight guides you on how to search for the perfect situations and conditions to exploit as opportunities.
We shape opportunities by applying creative effort to problems that need solving. Or to the possibilities of enriching people's lives at work and home. When we combine ideas in useful ways, for instance, healthcare with smartphones and sensors, valuable new concepts result. Healthcare. Education. Energy. Transportation. Care of the elderly. Entertainment. Nutrition. Commerce. Banking. And more areas are open to better solutions from us.
Vast opportunities are ready for transformation. Societal, demographic, and diverse consumer trends are creating new demands. There's a need for solutions to contend with shortages of skills and resources. Advances in high-technology are enabling the design of innovative solutions; allowing us to offer products, services, platforms, and business models that empower customers.
Entrepreneurial program directors at three major universities recommend Profiting from Foresight. Professionals in strategic innovation do, too. The method, tools, and real-life examples were rigorously developed with the experience of launching dozens of successful products and ventures generating hundreds of millions in revenue. There's something to learn on every page and advice you won't find elsewhere, including:
-How to screen for amazing opportunities ... ones that are both timely and unique
-When to move on from a situation that has poor prospects
-How to quickly assess the potential reward and payback of an opportunity, and
-What steps to take to make your opportunity a reality
We all have the potential to shape a better future. The secret to getting ahead is getting started with the method. Once you do, Providence will move too, creating a stream of events, new knowledge, and assistance.
Synopsis
Lead your team to recognize and shape unique entrepreneurial opportunities. Capitalize on emerging trends and leverage new technologies. Achieve strategic insights that are ultimately essential to your competitive advantage. Establish differentiated new ventures, products, and business models. Methodically rehearse and create your future.
The method, tools, and real-life examples of Profiting from Foresight were rigorously developed with the experience of launching dozens of successful products and ventures generating hundreds of millions in revenue. Entrepreneurial program directors at three major universities recommend Profiting from Foresight. Professionals in strategic innovation do, too.
Societal, demographic, and diverse consumer trends are creating new entrepreneurial opportunities. There's a need for solutions to contend with shortages of skills and resources. Advances in high-technology are enabling the design of innovative products that empower customers and are changing the competitive landscape. When we combine ideas in useful ways, for instance, healthcare with smartphones and sensors, valuable new concepts result. There are possibilities for improvements in healthcare, education, energy, financial services, transportation, manufacturing, nutrition, longevity, entertainment, and many other areas.
Shape a rewarding future. When you start with the method Providence will move too, creating a stream of events, new knowledge, and assistance to encourage and inspire you.
Synopsis
Unlock unique new entrepreneurial opportunities with this tested guide. Gain the knowledge, tools, strategies, and confidence you need to construct a rewarding venture. Using proven techniques, reliably spot profitable opportunity spaces. Harness valuable ideas and persuasively articulate your vision. Methodically create winning business models. Readily assess product feasibility and market fit. Leverage new technologies and innovations to supersede competitors.
The method, tools, and real-life examples of Profiting from Foresight were rigorously developed with the experience of launching dozens of successful products and ventures generating hundreds of millions in revenue. Entrepreneurial program directors at three major universities recommend Profiting from Foresight. Professionals in strategic innovation do, too.
Societal, demographic, and diverse consumer trends are creating new entrepreneurial opportunities. There's a need for solutions to contend with shortages of skills and resources. Advances in high-technology are enabling the design of innovative products that empower customers and are changing the competitive landscape. When we combine ideas in useful ways, for instance, healthcare with smartphones and sensors, valuable new concepts result. There are possibilities for improvements in healthcare, education, energy, financial services, transportation, manufacturing, nutrition, longevity, entertainment, and many other areas.
Shape a rewarding future. When you start with the method Providence will move too, creating a stream of events, new knowledge, and assistance to encourage and inspire you.
Synopsis
Spot timely, unique opportunities to gain an innovative edge with Profiting from Foresight. Profiting from Foresight guides innovators and entrepreneurs to identify market gaps, exploit timely opportunities, leverage emerging global trends, and gain an edge with the creative use of technologies. Unlock the foresight and timely strategies you need to construct new ventures, products, and business models. Written in an accessible style, the method and real-life examples come from years of first-hand involvement launching dozens of new products generating hundreds of millions in revenue.
Innovation professionals and entrepreneurship directors at three major universities recommend Profiting from Foresight for its trustworthy advice. Learn to identify market niches with attractive long-term potential. Shape unique products as Steve Jobs did with a set of useful techniques that maximize the return on your time and investment. Quickly determine the market fit of your new ideas. Employ specialized research to get in touch with newly developing customer needs. Differentiate the key elements of your business model with a time-tested framework to secure your future longevity and profitability. Speed the entry to new markets, when appropriate, with strategic collaborations, partnerships, alliances, and joint ventures.
People worldwide are always eager to improve their business results and personal lives: which is why opportunities across all industries are burgeoning for innovators who are attuned to the ever-evolving needs of their customers. Profiting from Foresight will thoroughly guide you to discover timely opportunities, to shape appealing solutions, and to launch them. Just like Richard Branson, Mark Cuban or any successful entrepreneur, the secret to getting ahead is getting started; when you do, you will initiate a stream of events, insights, and assistance to encourage and inspire your vision of a brighter future. Now that you have momentum, why not start shaping a new venture today?
Synopsis
Spot timely, unique opportunities. Sharpen your innovative edge. Profiting from Foresight guides innovators and entrepreneurs to identify market niches, exploit novel opportunities, leverage emerging global trends, and gain an edge with the creative use of technologies. Unlock the foresight and strategies you need to construct new ventures, products, and business models. Written in an accessible style, the method and real-life examples come from years of first-hand involvement launching dozens of new products generating hundreds of millions in revenue.
Innovation professionals and entrepreneurship directors at three major universities recommend Profiting from Foresight for its trustworthy advice. Learn to identify market niches with attractive long-term potential. Shape unique products as Steve Jobs did with a set of useful techniques that maximize the return on your time and investment. Quickly determine the market fit of your new ideas. Employ specialized research to get in touch with newly developing customer needs. Differentiate the key elements of your business model with a time-tested framework to secure your future longevity and profitability. Speed the entry to new markets, when appropriate, with strategic collaborations, partnerships, alliances, and joint ventures.
People worldwide are always eager to improve their business results and personal lives: which is why opportunities across all industries are burgeoning for innovators who are attuned to the ever-evolving needs of their customers. Profiting from Foresight will thoroughly guide you to discover timely opportunities, to shape appealing solutions, and to launch them. Just like Richard Branson, Mark Cuban or any successful entrepreneur, the secret to getting ahead is getting started; when you do, you will initiate a stream of events, insights, and assistance to encourage and inspire your vision of a brighter future. Now that you have momentum, why not start shaping a new venture today?
Synopsis
Spot unique opportunities to gain an innovative edge. Profiting from Foresight guides you to exploit market gaps, discover novel opportunities, capitalize on global trends, and gain an edge with the creative use of technologies. Unlock the foresight and strategies you need to construct new ventures, products, and business models. Written in an accessible style, the method and real-life examples come from 30 years of first-hand involvement launching dozens of new products generating hundreds of millions in revenue.
Innovation professionals and entrepreneurship directors at three major universities recommend Profiting from Foresight for its trustworthy advice. Learn to identify market niches with attractive long-term potential. Shape unique products with a set of useful techniques that maximize the return on your time and investment. Quickly determine the market fit of your new ideas. Differentiate the key elements of your business model with a time-tested framework to secure your future longevity and profitability. Speed the entry to new markets, when appropriate, with strategic collaborations, partnerships, alliances, and joint ventures.
People worldwide are always eager to improve their business results and personal lives: which is why opportunities across all industries are burgeoning for innovators who are attuned to the ever-evolving needs of their customers. Profiting from Foresight thoroughly guides you to discover attractive opportunities, to shape advantageous solutions, and to launch them. Like it is at the beginning for any successful entrepreneur, the secret to getting ahead is getting started; when you do, you will initiate a stream of events, insights, and assistance to encourage and inspire your vision of a brighter future. Now that you have momentum, why not start shaping a new venture today?
Synopsis
Unlock the innovative edge you need to construct robust new ventures, products, and value propositions. Innovation professionals and entrepreneurship directors at three major universities recommend Profiting from Foresight for its trustworthy advice. Written in an accessible style, the proven method and illustrative cases come from 30 years of first-hand involvement launching dozens of new products generating hundreds of millions in revenue.
Learn to identify market niches with attractive long-term potential. Shape unique products and quickly determine the market fit of your ideas. Effectively differentiate the key elements of your value proposition. Speed product development and the entry to new markets with strategic collaborations. People worldwide are eager to improve their business results and personal lives: which is why opportunities across all industries are burgeoning for innovators who are attuned to the evolving needs of their customers. The secret to getting ahead is getting started with the method; when you do, you will initiate a stream of events, insights, and assistance to shape your unique profitable edge.
Synopsis
Unlock the foresight and innovative edge you need to construct robust new ventures, products, and business models. Profiting from Foresight guides you with an engaging method to navigate today's unprecedented challenges in technologies and global markets - to get the big opportunities right and to devise the strategies to capitalize on them. Learn to identify market niches with attractive long-term potential. Shape unique products and quickly determine the market fit of your ideas. Effectively differentiate the key elements of your value proposition. Speed product development and the entry to new markets with strategic collaborations. Exploit market gaps, discover novel situations, leverage global trends, and gain advantages with the resourceful use of technologies.
We must look ahead to launch businesses, conceive new products, prepare effective plans, and adapt to threats. While we never have perfect foresight, we can achieve superior foresight that provides us an enormous edge to originate new projects and secure our future. Innovation experts and entrepreneurship directors at three major universities recommend Profiting from Foresight for its trustworthy advice. The proven method and illustrative cases come from 30 years of experience launching dozens of successful products and ventures generating hundreds of millions in revenue.
People worldwide are eager to improve their business results and personal lives; which is why revenues across all industries are burgeoning for companies that are attuned to the ever-evolving needs of their customers. You can uncover dynamic opportunities once you start with the method. When you do, you will initiate a stream of events, insights, and assistance to shape a unique edge in your new markets.
Synopsis
Monetize opportunities that are crying out for new solutions from you. People around the globe want and often desperately need better results in their businesses and personal lives. Fortunes are made by identifying the customer wants and needs that are overlooked and underserved by others. Therein lies the potential reward for your talent: creating new solutions for significant problems in education, healthcare, energy, biosciences, finance, and countless other industries. Reducing high costs, streamlining inefficiencies, eliminating inconveniences, curing illnesses, resolving insecurities, and empowering better decision-making.
Innovation and entrepreneurship experts recommend Profiting from Foresight for its trustworthy advice. The method, tools, and hard-learned lessons come from 30 years of first-hand experience releasing dozens of products generating hundreds of millions in revenue; they
Synopsis
Methodically spot unique opportunities and gain an innovative edge: Profiting from Foresight guides you to innovate solutions to capture newly emerging opportunities. Shape novel product concepts and objectively determine their market fit. Gain advantages with the resourceful use of technologies to speed product development and entry to new markets. The method, tools, and hard-learned lessons come from 30 years of first-hand experience releasing dozens of products generating hundreds of millions in revenue.
Profiting from Foresight assists you in making applicable discoveries, obtaining keen insights, and shaping creative product concepts. Reveal newly emerging customer needs and design solutions to serve them. Learn how to estimate market sizes quickly with an effective technique developed by a Nobel Prize winner and how to objectively validate demand before launching. Also learn how to create appealing value propositions, formulate profitable business models, and prepare sound go to market plans.
Profiting from Foresight provides the foundation to start your project on the right foot, and the knowledge edge to see it through to a successful launch. Progress happens when you take the first step. Once you do, a flow of discoveries, new possibilities, insights, creativity, and collaboration will provide you superior foresight in your field.
Synopsis
Methodically spot unique opportunities to gain an innovative edge with Profiting from Foresight. The proven method comes from experience launching dozens of products generating hundreds of millions in revenue. It assists you to make applicable discoveries, obtain keen insights, and innovate solutions to exploit tomorrow
Synopsis
Methodically foresee entrepreneurial opportunities to innovate a unique edge and win new markets. To capture opportunities, we must look ahead to form an outlook of what is newly possible and needed. Profiting from Foresight guides you to make applicable discoveries and obtain keen insights to shape a distinct edge for a highly profitable enterprise.
The method
Synopsis
Profiting from Foresight provides the foundation to start your new product venture project on the right foot, and the knowledge edge to see it through to a successful launch. The engaging method develops your foresight to leverage newly emerging markets, opportunities, innovations, and technologies; synthesizing your insights from discovering, observing, researching, experimenting, hypothesizing, and finding patterns.
The book is based on first-hand experience launching dozens of products generating hundreds of millions in revenue. Experts in venture creation, including professors at five major universities, recommend it for its trustworthy advice.
Learn to create appealing value propositions, formulate profitable business models, and prepare sound go to market plans. Also, learn how to estimate market sizes quickly with an effective technique developed by Nobel Prize winner Enrico Fermi and how to objectively ensure demand before launching.
Progress happens when you take the first step. Once you do, a flow of discoveries, new possibilities, insights, creativity, and collaboration will provide you superior foresight in your targeted areas of opportunity.
Synopsis
Methodically gain the edge you need to create timely unique new solutions. Profiting from Foresight guides you to form a constructive outlook for profitable ventures, strategic innovations, and differentiated products. With a method to achieve superior foresight about newly emerging opportunities and possibilities in both your current and potential markets. The book is based on 30 years of first-hand experience launching dozens of products generating hundreds of millions in revenue.
Profiting from Foresight provides an overarching framework to reshape market data, insights, and trends into an adaptive strategy. And to boost your capabilities to meet evolving customer needs and capture new markets. Useful tools assist you to shape robust new solutions, devise profitable business models, ensure demand, and much more. There are also many practical tips such as the #1 cause of wasted marketing dollars, and 22 ways to build customer loyalty. Just one idea alone can save weeks of work and thousands of dollars.
Now is a time of shifting trends and new technologies that is fertile ground for agile entrepreneurs and innovators. Most areas of the economy will continue to transform, including healthcare, education, care of the aging, financial services, transportation, logistics, media and entertainment, and agriculture, among many. The secret to getting ahead is getting started on the right foot. Once you take the initiative, progress unfolds fast with Profiting from Foresight.
Synopsis
Methodically see entrepreneurial opportunities to introduce uniquely appealing solutions. Profiting from Foresight guides you to shape an opportune view of profitable ventures, strategic innovations, and differentiated products. With a method to identify newly emerging needs and possibilities to create new business models. The book is based on 30 years of first-hand experience launching dozens of products generating hundreds of millions in revenue.
Profiting from Foresight provides an overarching framework: to reshape market data, observations, insights, and trends into an adaptive strategy to meet evolving customer needs. Useful tools assist you to conceive robust solutions, devise profitable business models, ensure demand, and more. There are also many practical tips such as the #1 cause of wasted marketing dollars, and 22 ways to build customer loyalty. Just one idea alone can save weeks of work and thousands of dollars.
Now is a time of shifting trends and new technologies that is fertile ground for agile entrepreneurs and innovators. Most areas of the economy will continue to transform, including healthcare, education, care of the aging, financial services, transportation, logistics, media and entertainment, and agriculture, among many. The secret to getting ahead is getting started on the right foot. Once you take the initiative, progress unfolds fast with Profiting from Foresight.
Synopsis
Achieve superior foresight of promising entrepreneurial opportunities in your targeted areas of interest. And shape an innovative edge with important points of difference to capitalize on them. Profiting from Foresight is for anyone who wants a proven method to exploit new opportunities in our transforming global economy, where the combinations of evolving market needs and ever-improving solutions are fuel for burgeoning revenues.
The book provides a proven successful framework based on 30 years of first-hand experience launching dozens of products generating hundreds of millions in revenue. It guides you to discover newly emerging market niches, conceive appealing solutions, devise winning business models, leverage suitable technologies, reduce risks, and more. The secret to getting ahead is getting started with a useful proven approach. Once you take the first step, progress unfolds assuredly and fast with Profiting from Foresight.
Synopsis
To succeed in the dynamic markets of the future, you need to question old established patterns and ways of doing things critically. The centers of global demand are shifting. And the prospects of even the most influential companies are impacted by various technologies, demographic trends, and cultural change among other factors. Now is a good time to reevaluate your current position and get a fresh perspective of the outlook.
Ideally, you will want a method of spotting opportunities that guides you to be early to the game, not late to it when the best seats are already taken. Also, you will want the means to assess and shape new product concepts and to anticipate new solutions. The method and tools are in Profiting from Foresight.
Marketing and innovation professional, Scott Barnett developed the Profiting from Foresight method drawing from 30 years' experience assessing hundreds of business proposals and introducing dozens of new products and ventures that have generated hundreds of millions in revenue. Scott found that existing planning approaches aren't helpful in evaluating newly developing opportunities or in coping with disruptive changes in markets. Instead, they focus on budgets, current situations, historical data, and trying to do more of the same only better. These limitations hold you back when you are trying to start up a venture in a new area, to create timely unique new products, or to rejuvenate a company.
The foresight of promising new markets and new possible solutions is the ultimate edge you need. Consider for a minute that your foresight is a natural extension of your insights. Everyone applies foresight whenever they plan even if they don't realize it. The challenge is to be intentional about the insights you form. Random information and experiences are not of much help; but specific knowledge and activities, methodically organized, provides you with powerful insights that lead to superior foresight.
Profiting from Foresight demonstrates you only need a handful of insights to get exponential results. The book helps you with innovative techniques to discover promising opportunities, measure the potential of new ideas, create unique product benefits, design robust business models, ensure demand before launching, and more. There are also lessons everyone can improve from, such as a particular style of "genius" journaling to gain foresight.
An illustrative case in the book is the National Football League (NFL). Like most businesses, the NFL cannot rely on its current business model for growth. Younger audiences are not as involved with football, and media channel preferences are significantly changing to name just two of the many factors the NFL must adapt to. The book demonstrates how to apply the method to shape new solutions in sports and entertainment; healthcare; education; autonomous vehicles; and, any other area. These cases are instructive for both existing and startup businesses.
Synopsis
Launch timely new solutions and shape unique new products with Profiting from Foresight, an innovative method that has guided the development of products and ventures worth hundreds of millions in revenue. The centers of global demand are shifting. And the prospects of even the most influential companies are affected by various technologies, demographic trends, and cultural changes. The best way forward is to stay on the offense and to adapt your strategies actively. So, you can be early to the game, not late to it when the best seats are already taken. The method and the means are in Profiting from Foresight.
Marketing and innovation professional, Scott Barnett created the Profiting from Foresight method drawing from 30 years' experience in new product and venture development. Scott found that existing planning approaches aren't helpful in evaluating newly emerging opportunities or in coping with disruptive changes in markets. Instead, they focus on trying to do more of the same only better. This limitation holds you back when you are trying to start up a venture in a new area, to shape new products, or to rejuvenate a business.
Profiting from Foresight demonstrates you only need a handful of insights to get exponential results. Consider for a minute that your foresight is a natural extension of your insights. Everyone applies foresight when they plan even if they don't realize it. The challenge is to be intentional about the insights you form. Random information is not of much help; but specific knowledge and activities, methodically organized, provides you with insights that lead to superior foresight.
The book helps you with techniques to discover promising opportunities, measure the potential of new ideas, create unique product benefits, design robust business models, ensure demand before launching, and more. There are also lessons everyone can improve from, such as a particular style of "genius" journaling to gain foresight. The book is on the recommended reading lists of business schools at a number of major universities.
An illustrative case in the book is the National Football League (NFL). Like most businesses, the NFL cannot rely on its current business model for long-term growth. Younger audiences are not as involved with football, and media channel preferences are significantly changing to name just two of the many factors the NFL must adapt to. The book demonstrates how to apply the method to shape new solutions in sports and entertainment; healthcare; education; autonomous vehicles; and, any other area. These cases are instructive for both existing and startup businesses.
Synopsis
You're on the right track if you think the most promising opportunities in the future are being reshaped by new technologies, demographic shifts, and cultural changes. But do you have an approach that's proven successful to spot these unique opportunities and to innovate timely new solutions?
Ideally, you want a method that guides you to be early to the game, not late to it when the best seats are taken. Also, you want the means to shape product concepts that appeal to new customer needs. The method and means are in Profiting from Foresight. Profiting from Foresight is an innovative method that draws from 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue.
To venture into new areas and shape new solutions you must question old established practices and ways of doing things. The book guides you with techniques to discover promising opportunities, create unique product benefits, leverage new technologies, design robust business models, ensure demand before launching, and more. And it demonstrates how to apply the method to shape new solutions in sports and entertainment; healthcare; education; autonomous vehicles; and, any other area. These cases are instructive for both existing and startup businesses.
Synopsis
The most promising opportunities in the future are emerging now. You can see that the trends in technologies, demographics, and social values are creating new needs and problems; and equally important, new capabilities and solutions not possible before. But how to capitalize on these opportunities?
You need a method that guides you to be early to the game, not late to it when the best seats are taken. And the means to shape innovative product concepts that appeal to new customer needs. The method and the means are in Profiting from Foresight. Profiting from Foresight is a proven successful method that draws from 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue.
The book provides practical techniques to discover opportunities, fashion unique product benefits, leverage new technologies, design robust business models, ensure demand before launching, and more. And it demonstrates how to apply the method to create solid solutions in any area, with examples in sports and entertainment; healthcare; education; and, autonomous vehicles. These cases are instructive for both existing and startup businesses and are recommended reading in the business schools at major universities.
Synopsis
You can create a rewarding new future starting today in two ways: by anticipating opportunities that will arise from emerging trends, or by shaping innovative ideas that will unlock unique new markets. Profiting from Foresight provides the proven method to do both, with demonstrated cases in technology, sports and entertainment, healthcare, education, and other areas. The book draws from 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue.
Profiting from Foresight is instructive for both existing and startup businesses and is a recommended reading in business schools at major universities. It provides an analytic and creative framework to succeed in dynamic, disruptive markets by leveraging various technologies, demographic trends, and cultural changes among other factors. The book helps you with techniques to discover promising opportunities, measure the potential of new ideas, create unique product benefits, design robust business models, reduce the risk of innovation, and more. Once you take the initiative, Providence moves too, directing a stream of fresh insights and assistance to come your way. The secret to getting ahead is getting started.
Synopsis
Create a rewarding new future for your business with a proven method to anticipate promising long-term opportunities and shape innovative solutions. Profiting from Foresight draws from 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue; with demonstrated cases in technology, sports and entertainment, healthcare, education, and other areas. It provides techniques to measure the potential of new ideas, create unique product benefits, design robust business models, reduce the risk of innovation, and more.
In today's dynamic environment many business models and markets are falling by the wayside. Even the most influential companies aren't immune to change. For this reason, entrepreneurial and innovation experts at major universities recommend Profiting from Foresight. The practical framework guides you to adapt to changing customer preferences, emerging technologies, shifting global demographics, and other influences. Instead of being adversely affected by change you'll use it to advantage to gain a competitive edge.
Synopsis
In today's dynamic environment even the most influential companies need to adapt their products and business models. For this reason, entrepreneurial and innovation experts recommend Profiting from Foresight. The innovative method guides you on how to adapt your business to the changing customer preferences, emerging technologies, shifting global demographics, and other influences that are shaping the new opportunities of the future.
Profiting from Foresight draws from 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue. It has tools to measure the potential of new ideas, create unique product benefits, design robust business models, reduce the risk of innovation, and more. Products and businesses might go out of style, but the principles of foresight are timeless.
An illustrative case in the book is the National Football League (NFL). Like most businesses, the NFL cannot rely on its current business model for long-term growth. Younger audiences are not as involved with football, and media channel preferences are significantly changing to name just two of the many factors the NFL must adapt to. The book demonstrates how to apply the method to shape new solutions in sports and entertainment; healthcare; education; autonomous vehicles; and, any other area. These cases are instructive for both existing and startup businesses.
Synopsis
Shape unique, timely solutions for newly emerging opportunities. The future outlook is changing rapidly - driven by shifting customer preferences, advanced technologies, diverse global demographics, and other influences. You can capitalize on these changes to secure a competitive edge and create new uncontested market spaces with the proven innovative method of Profiting from Foresight.
See examples of how the method has been used to create unique solutions in technology, healthcare, education, and other areas. It has tools anyone can use to measure the potential of new ideas, create appealing product benefits, design robust business models, reduce the risk of innovation, and more. The book draws from 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue. Entrepreneurial experts recommend it, and it is used in business programs at major universities. If you aspire to shape a rewarding new future path for your business, the secret to getting ahead is getting started - with Profiting from Foresight.
Synopsis
Profiting from Foresight guides you step-by-step to adapt to the trends that will shape the future. It's based on 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue and has been used successfully in many areas including healthcare, education, entertainment, and technology. The book provides a set of innovative tools to identify promising opportunities, create unique solutions, design robust business models, and more.
Even the most influential companies are affected by advances in technologies, global demographic trends, and cultural changes. The best strategy to gain a competitive edge today is a good offense, recognizing where change is coming from and where it's going - and building capabilities to capitalize on new opportunities that are arising. For starting a venture, setting a new business direction, developing a product line, entering an emerging market, or making better investments, your choices become clearer when you take the first step with Profiting from Foresight.
Synopsis
Foresight is the foundation for high performance and smart choices; the problem is most people don't have a method that brings together their experiences and knowledge to see ahead - to the possibilities and prospects to shape innovative new solutions and business models.
For starting a venture, setting a new business direction, or developing a product line, your strategies become clearer when you have foresight. If you don't have a method for looking ahead, with Profiting from Foresight you'll realize that even small improvements can lead to big payoffs.
All businesses today, even the largest, are affected by changes in technology and the global economy. It's essential to recognize where change is coming from and where it's going - and to prepare for the new opportunities and threats that are arising to maintain our competitive edge.
Profiting from Foresight provides a method of foresightful innovation based on 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue. Examples in the book show it is proven successful in many areas including healthcare, education, entertainment, and technology. In Profiting from Foresight, you'll learn:
-How to develop an actionable outlook geared to your passions and interests
-How to ensure that your concepts have the essential elements for success
-How to gain insights that lead to foresight
-Why brainstorming is only useful if you do other activities first
-How to encourage openness to new ideas
-What to do when you don't have adequate data
-How to reduce the risks of innovation
-How to make a successful market entry
Synopsis
Foresight is the ultimate edge in perspective that sparks a venture, sets a promising new business direction, or shapes truly innovative products. The global convergence of contemporary trends in our industries and society at large means that no business is immune to disruptive forces. It is essential to recognize where change is coming from and where it is going. As shown by first-hand examples in Profiting from Foresight, even a small improvement in foresight can lead to a big payoff, resulting in a breakthrough business idea.
Profiting from Foresight illustrates examples of the method employed in industries undergoing radical transformation including healthcare, education, entertainment, and technology. The convergence of several or more trends such as those in mobile technology, alternative delivery methods, new norms of acceptable behavior, and shifting demographics creates new terrains of threats and opportunities in an industry. It is a significant strategic advantage to understand and adapt to the underlying trends to which most people are blind. These don't suddenly appear; they evolve gradually but have an enormous impact.
We need a method, though, to see ahead to our best possibilities and prospects; random insights offer just a partial view. Profiting from Foresight is based on 30 years' experience launching dozens of products and ventures that have generated hundreds of millions in revenue. It shows why we can't succeed by relying on anchored patterns, practices, and assumptions of the past. And that anchoring gets us in a rut of repeatedly solving the same problems. Entrepreneurs with foresight will be the ones prepared to shape the successful new products, solutions, platforms, and business models of the future.
Synopsis
Foresight is the ultimate edge in perspective and one of the most valuable business skills we can have today. A convergence of contemporary trends will relentlessly reshape industries and society. No business is immune from these outside forces. They are widespread and pervasive. It is essential to recognize where change is coming from and where it is going to orient and align ourselves - because entrepreneurs with foresight will be the ones best prepared to shape the successful new products, solutions, platforms, and business models of the future.
Profiting from Foresight is based on 30 years' experience launching dozens of products and businesses that have generated hundreds of millions in revenue. As shown by numerous examples in the book, even small improvements in foresight can lead to big payoffs with breakthrough business ideas; sparking a venture, identifying a promising new business direction, or shaping an innovative product. We don't come by foresight randomly though. We need a method to see ahead to our best possibilities and prospects and to unshackle our thinking from the "industry standard" practices and assumptions.
Profiting from Foresight illustrates the method employed in industries undergoing radical transformation including healthcare, education, entertainment, and technology. The convergence of several or more trends such as those in mobile technology, alternative delivery methods, new norms of acceptable behavior, and shifting demographics creates new terrains of threats and opportunities in an industry. It is a significant strategic advantage to understand and align with the underlying trends to which other people are blind. The secret to gaining foresight is taking the first intentional step.
Synopsis
Do you need a new strategy to capitalize on the long-term wave of opportunities presented by "smart" technologies emerging today? There are many opportunities as a creator or as a creative user of empowering new solutions - made possible through big data, AI, IoT, autonomous vehicles, mobility, and other technologies. We already see beginnings of "smart" solutions in healthcare, education, finance, entertainment, logistics, and even in restaurants and hospitality. It's an essential idea for us to gain an edge or to launch a new business.
Profiting from Foresight shows how to leverage the technological collaborations, recognize emerging opportunities, measure the potential of new ideas, shape differentiated products, and reduce the risks of innovation. It guides a team to spot the promising niches and to stretch beyond ordinary, generic, incremental solutions. The prospect of better outcomes in longevity and well-being, learning, energy efficiency, productivity, decision making, convenience, safety, and resource utilization will create enormous revenues for entrepreneurs who have the foresight to meet the demand.
Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book for being as practical as it is insightful. The proven method and principles were developed from 30 years' experience launching dozens of products and businesses that have generated hundreds of millions in revenue. For entrepreneurs who feel financially constrained or are uncertain about their best future direction, there are strategies to deal with the lack of funds and how to gain essential market insights. Examples demonstrate the method can be used effectively in any industry.
What "smart" solutions can you profitably collaborate to create? Profiting from Foresight guides you to the answer.
Synopsis
Are you prepared to compete in our new era of "smart" technology solutions? We are moving fast from an information society to a smart technology society. To keep our edge, we need to upgrade our innovation plans because smart technologies will reach everywhere soon. As a creator, integrator, or user of smart technologies - possible through big data, AI, IoT, robotics, mobility, and other technologies such as Amazon Echo - you can collaborate to provide powerful new capabilities to your customers and employees.
Profiting from Foresight shows how to leverage vital collaborations, measure the potential of new ideas, shape differentiated products, and reduce the risks of innovation. It guides a team to identify attractive applications and to stretch beyond ordinary, generic, incremental solutions. The proven method and principles were developed from 30 years' experience launching dozens of products and businesses that have generated hundreds of millions in revenue.
Already there are beginnings of smart solutions in homes, healthcare, education, finance, entertainment, logistics, and even in restaurants and hospitality. The prospect of better outcomes in well-being, learning, energy efficiency, productivity, decision making, convenience, safety, and resource utilization will create enormous revenues for entrepreneurs who have the foresight to meet the demand.
For entrepreneurs who feel financially constrained or are uncertain about their best future direction, there are strategies to deal with the lack of funds and how to gain essential market insights. Examples demonstrate the method can be used effectively in any industry. Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book for being as practical as it is insightful.
What "smart" solutions can you collaborate to create? Profiting from Foresight guides you to the answer.
Synopsis
Foresight consistently returns profitable new opportunities yet costs us very little to implement. For executives and entrepreneurs who feel uncertain about their best future direction, Profiting from Foresight guides you reliably and methodically to meet evolving market needs. And to customize innovative strategies beyond ordinary, generic, incremental solutions.
How do some people see the future of their business more clearly than others? It isn't a matter of being smarter. It begins intentionally observing, listening, systematically gathering, and sorting essential information described in Profiting from Foresight. Applying the tools and strategies in the book unlocks measurably profitable, suitable new opportunities.
One of the important opportunities discussed is how to collaboratively leverage today's "smart" technologies to improve your business. We are moving to a society where smart technology such as Amazon Echo will be ubiquitous soon. Profiting from Foresight guides you on how to enhance your products, services, and business model to compete in this new era. Examples demonstrate the method being used effectively across many industries.
Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book for being as practical as it is insightful. Markets, products, even industries become outdated. You will always be current though, with the edge of foresight.
Synopsis
Methodically see tomorrow's opportunities. Foresight consistently yields large returns yet costs us very little to implement. For executives and entrepreneurs, Profiting from Foresight helps you with a proven method to meet emerging market needs and to craft innovative strategies that go beyond ordinary, generic, incremental solutions.
How do some people see the future of their business more clearly than others? It isn't because they are smarter. They intentionally observe, listen, systematically gather, and sort essential information as described in Profiting from Foresight. Applying the tools and strategies in the book unlocks measurably profitable, suitable new opportunities.
One significant opportunity is how to collaboratively leverage today's "smart" technologies to improve your business. We are moving to a society where smart technology such as Amazon Echo will be ubiquitous soon. Profiting from Foresight guides you on how to enhance your products, services, and business model to compete in this new era. Examples demonstrate the method being used effectively across many industries.
Created from 30 years' experience launching products and businesses worth hundreds of millions in revenue, the book is as practical as it is insightful. Experts in entrepreneurship and innovation, including program directors at major universities, recommend it. Markets, products, even industries become outdated. You will always be current though, with the edge of foresight.
Synopsis
Unlock a powerful new perspective of opportunities unique to you. Profiting from Foresight helps executives and entrepreneurs to methodically anticipate emerging needs and innovate an edge reaching beyond ordinary solutions.
How do some people see ahead more effectively than others? It isn't because they are smarter. It's because they intentionally observe, listen, systematically gather, and categorize essential information as described in Profiting from Foresight. The method is as practical as it is insightful, based on 30 years' experience guiding dozens of products and businesses from concept to launch, generating hundreds of millions in revenue.
One significant opportunity described is to collaboratively leverage today's "smart" technologies to improve your business. We are moving to a society where smart technology such as Amazon Echo will be ubiquitous soon. Profiting from Foresight provides insights to enhance your products, services, and business model to compete in this new era. Other examples demonstrate the method being used effectively across many industries.
Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book. Though markets, products, even industries become outdated, you can thrive with the edge of foresight.
Synopsis
Unlock a new perspective of unique, innovative opportunities. Profiting from Foresight helps executives and entrepreneurs to find frequently overlooked profit opportunities, methodically anticipate emerging needs and innovate an edge beyond ordinary solutions.
How do some people see the shape of tomorrow's solutions more effectively? It isn't because they are smarter. It's because they intentionally observe, listen, systematically gather, and categorize essential information as described in Profiting from Foresight. The method is as practical as it is insightful, based on 30 years' experience guiding dozens of products and businesses from concept to launch, generating hundreds of millions in revenue.
One opportunity highlighted is to collaboratively leverage today's "smart" technologies - AI and the Internet of things - to improve your business. We are moving to a society where smart technology such as Amazon Echo and Google Nest will be ubiquitous soon. Profiting from Foresight provides insights to enhance your products, services, and business model to compete in this exciting yet challenging era. Applying the method to create new solutions in healthcare, education, entertainment, and other areas is also explained.
Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book. Though markets, products, even industries become outdated, you can thrive with the edge of foresight.
Synopsis
Shaping our future plans in these fast-changing times is a big problem, due mainly to the way we look back at past trends in order to make predictions. It's a common misconception, but our revenues and other indicators are "effects" of past actions. Thus, when we assess these effects, we are facing the past. Profiting from Foresight unlocks a new perspective of the "causes" of your revenue over the next 5 years; methodically anticipating emerging needs, identifying unique opportunities and innovating an edge beyond ordinary solutions. Though products, markets, even industries will become dated or obsolete, you can thrive with the edge of Foresight.
There are 6 significant causes we need to be alert to that reshape the nature of our prospects and threaten our businesses. The method in Profiting from Foresight shows how to recognize, assess, and capitalize on them. Our society is rapidly moving to "smart" technologies, undergoing significant shifts in its demographic profile, and is adopting all manner of new cultural norms to name just a few factors that will spur demand for innovative new solutions.
As practical as it is insightful, experts in entrepreneurship and innovation, including program directors at major universities, recommend the book. Profiting from Foresight guides to enhance your products, services, and business model to compete in this exciting yet challenging era, with examples in healthcare, education, entertainment, and other areas. For executives and entrepreneurs in fast-paced competitive markets Profiting from Foresight is an essential resource you will refer to time and again.
Synopsis
Shaping our plans in these fast-changing times is a big problem, due to our usual way of looking back in time to extrapolate trends and patterns into the future. It's a common misconception, but your revenues and other indicators are "effects" of past actions. When assessing these effects, you're facing history, not the future. Profiting from Foresight methodically unlocks a new perspective of your outlook over the next 5 years, helping you identify newly emerging needs, anticipate unique opportunities, and innovate an edge beyond ordinary solutions.
Our society is rapidly moving to "smart" technologies, undergoing significant shifts in its demographic profile, and adopting all manner of new cultural norms to name just a few factors reshaping our prospects and spurring demand for innovative solutions. Profiting from Foresight guides to enhance your products, services, and business model to compete in this exciting yet challenging era, with examples in healthcare, education, entertainment, and other areas.
For executives in fast-paced competitive markets Profiting from Foresight is an essential resource you will refer to time and again. Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book for being as practical as it is insightful. Though products, markets, even industries will become dated or obsolete, you can still thrive with the edge of Foresight.
Synopsis
Profiting from Foresight engages you to create a new competitive edge for the dynamic times ahead. Though businesses, markets, even industries face becoming dated or obsolete, you can thrive with foresight. Discover new sources of revenue growth and future opportunities unique to you. And learn proven steps to innovate superior solutions while assuring a high return on investment. The book draws on 30 years' first-hand experience guiding dozens of products and businesses from concept to launch, generating hundreds of millions in revenue.
It's a common misconception, but the usual way of planning has a major pitfall - extrapolating past trends far into the future. The problem is that revenues and other indicators are backward looking, measuring the effects of previous actions. When we assess these effects, we are facing the past, not the future as we need to. The result is an outlook that understates the magnitude and velocity of new threats and opportunities. Eventually, this shows up on our doorstep as a crisis in lost sales and declining profits.
We all need to take the initiative now to meet tomorrow's foreseeable new demands. Our society is rapidly implementing "smart" technologies, shifting in its demographic makeup, and adopting radically different cultural norms to name a few factors reshaping the landscape. Profiting from Foresight guides to enhance your products, services, and business model to compete in this exciting yet challenging era, with examples in healthcare, education, technology, entertainment, and other areas.
Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book for being as practical as it is insightful. For executives in fast-paced competitive markets Profiting from Foresight is an essential planning resource you will refer to time and again.