Synopses & Reviews
Learn to:
- Choose blogging software and set up your blog
- Create good blog content and avoid spam
- Dress up your blog with video and explore vlogging
- Use a blog to build relationships with customers
Want to start blogging? Have a blog that could be better? You've come to the right book!
If you've been thinking about starting a blog, today's the day! This book shows you how to launch a hosted blog in about 10 minutes. And if you've already started blogging but want to improve your technique, keep reading. Learn to target your content, use video and podcasting, market your blog, monetize it, and use it to promote your business.
- Start your adventure get acquainted with the blogosphere, decide on a topic, and learn blogging essentials
- Select software follow step-by-step instructions to set up your blog using Blogger, WordPress, Tumblr, or Squarespace
- Tune it up decide what goes on your blog, get ideas from other bloggers, and learn how to appeal to your audience
- Content is king learn what your audience wants, how long your posts should be, when to post, and the style that works best
- More than words see how to increase readership with photos and podcasts, or experiment with videoblogging
- Promote your blog get going with RSS and Twitter and learn to track your stats
- Blogging for dollars put ads on your blog, form relationships with sponsors, and use affiliate programs to make a buck
Open the book and find:
- The easiest way to get started
- What makes a blog successful
- Why you should include photos
- Pros and cons of allowing comments
- Spam-dodging secrets
- Tips on increasing readership with forums
- Business-boosting reasons to blog
- Ten things every blogger should do
Synopsis
Blogging For Dummies provides readers with information on blogging basics, the anatomy of a good blog, and the tools required to get started. The authors will walk the reader through choosing which blogging software to use, how to set up an account, and how to write the first post. Readers will discover what their blogging niche is, how to attract an audience, and how to make money with their new hobby. New and updated coverage will focus on:
- Updates to the major blogging software utilities
- Search engine optimization
- Advertising tools and techniques
- Integrating your blog with social media through social plug ins
- Microblogging using Twitter, Tumblr and other sites
Synopsis
The best book on blogging, updated and better than ever!The blogosphere keeps changing and evolving, and so does this top blogging guide. A terrific book whether you're just starting out or are already blogging regularly, this book provides solid information on blogging basics, the anatomy of a good blog, and the tools you need to get started. You'll learn how to set up an account, find ample coverage of social plug-ins and emerging platforms like Squarespace and Overblog, and discover savvy ways to write your first post. Best of all, the book explores how you can make real money from your passion and become a professional blogger.
- Updates you on the latest blogging software and utilities
- Explains search engine optimization, so new readers will find your blog
- Reviews advertising tools and techniques you can use to attract readers
- Helps you integrate your blog with social media
- Delves into professional blogging and how to make money from your blog
Start blogging like a professional with the new edition of this top guide, Blogging For Dummies, 5th Edition.
About the Author
Amy Lupold Bair owns Resourceful Mommy Media LLC and blogs at resourcefulmommy.com. She's the author of
Raising Digital Families For Dummies.
Susannah Gardner was among the editors who launched the first Los Angeles Times website and is coauthor of three previous editions of Blogging For Dummies.
Table of Contents
Introduction 1
Part I: Getting Started with Blogging 5
Chapter 1: Discovering Blog Basics 7
Chapter 2: Entering the Blogosphere 29
Chapter 3: Choosing and Hosting Blog Software 45
Part II: Setting Up Your Blog 73
Chapter 4: Starting a Blogger Blog 75
Chapter 5: Starting a WordPress Blog 99
Chapter 6: Starting a Tumblr Blog 121
Chapter 7: Creating a Squarespace Blog 133
Part III: Fitting In and Feeling Good 143
Chapter 8: Finding Your Niche 145
Chapter 9: Creating Great Content 161
Chapter 10: Building Community with Comments 175
Chapter 11: Blogging Anonymously 197
Part IV: Going Beyond Words 207
Chapter 12: Working with Photos 209
Chapter 13: Starting a Podcast 229
Chapter 14: Diving Into Vlogging 249
Chapter 15: Leveraging Community with Forums 257
Part V: Marketing and Promoting Your Blog 269
Chapter 16: Reaching Out with RSS 271
Chapter 17: Joining the Twitterverse 279
Chapter 18: Diving Into Social Networking 289
Chapter 19: Measuring Blog Presence 301
Part VI: Getting Business-y with It 317
Chapter 20: Making Mad Mad Money 319
Chapter 21: Blogging for Companies 335
Part VII: The Part of Tens 353
Chapter 22: Ten Ways to Grow Community 355
Chapter 23: Ten Things All Bloggers Should Do 363
Index 371