Synopses & Reviews
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business
If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that its revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay.
In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time its touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media “success,” and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process.
Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
"B.J. isn't saying that all social media is worthless—he's saying far too much of the chatter and hype about it is. Read this book to hear from someone who actually knows what they're talking about." —Ryan Holiday
About the Author
BJ MENDELSON has contributed to The Huffington Post, Forbes, MTV's O Music Awards, and CNN. He has been quoted by Newsweek, The New York Times, The Los Angeles Times, Psychology Today, and Smart Money Magazine, has been a new media director for a syndicated ABC television show, and wrote a college survival column for CBS College Sports.