Synopses & Reviews
Merchandise Buying & Management, 3rd Edition, has been redesigned from top to bottom. Now in full color with all new illustrations, the text also has a brand new array of pedagogical features. This best-selling, comprehensive text covers the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.
Table of Contents
The Structure of the Retail Industry
Retail Merchandising
Retailing Formats
Retail Locations
Retail Growth and Expansion
Communicating with Consumers
The Development and Distribution of Consumer Products
Fashion Merchandising
Brands and Private Labels
Merchandise Resources
The Financial Aspects of Merchandising
Measures of Productivity
Merchandising Accounting
Inventory Valuation
Pricing, Planning, and Purchasing Retail Inventories
Retail Pricing
Planning Sales and Inventory
Purchase Terms
Merchandise Control and Presentation
Merchandising Controls and Report Analysis
Store Layout and Merchandise Presentation