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I’ve always loved historic house museums, loved peering beyond the velvet rope into a Victorian bedroom or a colonial kitchen and imagining the ghosts that wore those dresses, or worked the handle of that butter churn, or laid the fire in that grate... 

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The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers

by Katharine Greider
The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers

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ISBN13: 9781586481858
ISBN10: 1586481851



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Synopses & Reviews

Publisher Comments

As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din.

Having created an unprecedented number of "megabrands"—blockbuster drugs with huge sales—and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue—fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

Synopsis

A PublicAffairs Reports Paperback Original

A meticulously reported exposé uncovers exactly how the drug industry boosts sales and bilks consumers in the most lucrative prescription drug market in the world


About the Author

Katharine Greider has worked as a newspaper reporter and freelance magazine writer. Her articles, often focusing on health and medical topics, have appeared in a dozen publications from Self to Mother Jones. She lives in New York City with her family.

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Product Details

ISBN:
9781586481858
Binding:
Trade Paperback
Publication date:
05/08/2003
Publisher:
PublicAffairs
Series info:
Publicaffairs Reports
Language:
English
Pages:
189
Height:
.59IN
Width:
5.52IN
LCCN:
2002037023
Series:
Publicaffairs Reports
Number of Units:
1
Copyright Year:
2003
Series Volume:
107-625
Author:
Katharine Greider
Author:
Katharine Greider
Author:
Katharine Greider
Subject:
Price fixing
Subject:
Prescription pricing -- United States.
Subject:
Drugs -- Prices -- United States.
Subject:
Pharmaceutical industry
Subject:
Prices
Subject:
Drugs
Subject:
Prescription pricing.

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