Synopses & Reviews
You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you know how to use it?
How we choose to communicate determines the difference between success and failure---in all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.
"Bridge Builders" is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of crafting messages through the eyes of our audience. It's about learning to craft our message differently as others' needs become the impetus behind our message.
No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?
Synopsis
Publicity follow up: radio, and television media (attending Steve Harrison's National Publicity Summit). Articles on high profile blogs and publications (print and online) LinkedIn article publishing platform. Speaking / coaching and training Reaching to companies, seeking pre-orders in bulk. Leverage current strategic partnership and relationships: other consulting agencies, coaching/training colleagues. Blogging and Social Media. Launching strategic partnership with non-profit to benefit at risk youth.
About the Author
Part I: THE PARABLE
Chapter 1: The Gift
Chapter 2: The Critics
Chapter 3: Doubt
Chapter 4: Opportunity
Chapter 5: Doublespeak
Chapter 6: Common Ground
Chapter 7: Tug of War
Chapter 8: Surrender
Chapter 9: The Armor
Chapter 10: Assumptions and Intentions
Chapter 11: Evidence
Chapter 12: Last Ditch Effort
Chapter 13: Bridge Builders Wanted
Chapter 14: What if?
Chapter 15: Return on Investment
Chapter 16: The Greatest Barrier
Chapter 17: Losing the Armor
Chapter 18: Reality Check
Chapter 19: U-Turns
Chapter 20: Perspective
Chapter 21: Medicine
Chapter 22: Humility
Chapter 23: Unexpected Pot Holes
Chapter 24: Correction
Chapter 25: Who Do You Think You Are?
Chapter 26: Visual Aids
Chapter 27: Reluctant Presenter
Chapter 28: Soul-searching
Chapter 29: Plan B
Chapter 30: Legacy
Chapter 31: Preparing for Battle
Chapter 32: Fast Forward
Chapter 33: Elephant in the Room
Chapter 34: Thinking Differently
Chapter 35: Listening Differently
Chapter 36: Acting Differently
Chapter 37: Talking Differently
Chapter 38: Leading Differently
Part II: The Bridge Builder Approach
Chapter 39: The Bridge Builder Principles
Chapter 40: The SUPERB Tools
Chapter 41: The Bridge Builder Manifesto
Chapter 42: A Case for Bridge Builder Cultures
Table of Contents
Communication is the foundation of human connection---the most powerful tool we possess. How we choose to communicate determines the difference between success and failure---in all our endeavors. BRIDGE BUILDERS gives you the strategies you need to connect to the hearts and minds of your audiences in order to achieve your dreams and objectives.
BRIDGE BUILDERS starts with a compelling parable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. Both the fable and the principles that follow are about the power of crafting compelling messages through the eyes of our audience.
Daniel Reed Jr. has inherited the position of CEO of BeyondYou, Inc., his legendary father's successful Silicon Valley tech company. Commonplace communication has stifled Daniel's past success. Before his death, Daniel's father cast a vision for his son as an influential Bridge Builder who will lead BeyondYou to a new future. Will Daniel learn to let go of the familiar, mediocre communication and learn how to build bridges to the hearts and minds of his board---and his wife?