2014 Mylab Management with Pearson Etext -- Access Card -- For International Business: The New Realities

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An innovative text that captures the spirit of International Business.

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos. 

The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.

0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card Package

Package consists of

0132991268 / 9780132991261 International Business

0132993961 / 9780132993968 NEW MyManagementLab with Pearson eText -- Access Code -- for International Business

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm

3. Organizational Participants That Make International Business Happen

PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS

4. The Cultural Environment of International Business

5. Ethics, Sustainability, and Corporate Social Responsibility in International Business

6. Theories of International Trade and Investment

7. Political and Legal Systems in National Environments

8. Government Intervention in International Business

9. Regional Economic Integration

10. Understanding Emerging Markets

11. The International Monetary and Financial Environment

PART III. STRATEGY AND OPPORTUNITY ASSESSMENT

12. Strategy and Organization in the International Firm

13. Global Market Opportunity Assessment

PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS

14. Exporting and Countertrade

15. Foreign Direct Investment and Collaborative Ventures

16. Licensing, Franchising, and Other Contractual Strategies

17. Global Sourcing

PART V. FUNCTIONAL AREA EXCELLENCE

18. Marketing in the Global Firm

19. Human Resource Management in the Global Firm

20. Financial Management and Accounting in the Global Firm