Synopses & Reviews
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Synopsis
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you
select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,
you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
Packages
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
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Table of Contents
Brief Contents
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process? 2
CHAPTER 2: Evaluating a Firm’s External Environment 28
CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User
End-of-Part 1 Cases PC 1–1
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership 102
CHAPTER 5: Product Differentiation 130
End-of-Part 2 Cases PC 2–1
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration 162
CHAPTER 7: Corporate Diversification 188
CHAPTER 8: Organizing to Implement Corporate Diversification 220
CHAPTER 9: Strategic Alliances 248
CHAPTER 10: Mergers and Acquisitions 276
CHAPTER 11: International Strategies 306
End-of-Part 3 Cases PC 3–1
Appendix: Analyzing Cases and Preparing for Class Discussions 343
Glossary 347
Company Index 355
Name Index 359
Subject Index