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American Folklore and the Mass Media

by Linda D�gh
American Folklore and the Mass Media

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ISBN13: 9780253208446
ISBN10: 0253208440



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Synopses & Reviews

Publisher Comments

"This book shows how folklore--magic, miracles, and tales of enchanted princesses and genial giants--is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." --Journal of Communication

"Dégh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " --Choice

"Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs--rather than being absorbed by--the most dramatic technological innovations and social realignments." --Carl Lindahl

"... all six essays are meaty and informative contributions to vital folkloric issues..." --Contemporary Legend

Synopsis

As we will demonstrate in this discussion, the phenomenon we identity as folklore permeates all society assisted by mass media; it is not ruled out as folklore simply because its bearers manipulate new instruments to fit the needs of modern consumers.

Description

Includes bibliographical references (p. 194-213) and index.

Table of Contents

INTRODUCTION

The Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend

Magic for Sale: Marchen and Legend in TV Advertising

Magic as a Mail-Order Commodity

Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media

Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community

Letters to the Dead

Appendix: Sample Texts of In-Memoriam Advertisments

Notes

Bibliography

Index


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Product Details

ISBN:
9780253208446
Binding:
Trade Paperback
Publication date:
02/22/1994
Publisher:
Indiana University Press
Series info:
Folklore Today
Language:
English
Pages:
216
Height:
.60IN
Width:
6.16IN
Thickness:
.6 in.
LCCN:
93007543
Series:
Folklore Today
Number of Units:
1
Copyright Year:
1994
Series Volume:
no. 4
UPC Code:
2800253208448
Author:
Linda Degh
Subject:
Popular culture -- United States.
Subject:
United states
Subject:
Mythology-Folklore and Storytelling
Subject:
Folklore -- United States.
Subject:
Mass media
Subject:
Folklore

Ships free on qualified orders.
Add to Cart
$25.50
New Trade Paperback
Available at a Remote Warehouse. Ships separately from other items. Additional shipping charges may apply. Not available for In Store Pickup. More Info
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