Synopses & Reviews
Synopsis
The inspiring true story of a young Texan woman who overcame a dark and tragic past and turned a tiny shop in Idaho into a multi-million dollar brand. New Plymouth, Idaho. It's here, in this quiet 1500 person-town, that a young mother of four with everything working against her, including a tragic past and a community resistant to change, created a country empire bigger than she'd ever dreamed. And oh yeah, she saved the town, built a national community of die-hard fans, and made herself a multi-millionaire in the process.
Her name is Jessi Roberts, and her store is Cheekys. Starting with just 6 purses in inventory, Jessi turned Cheekys into a clothing and fashion accessories brand name with annual revenues of over $6 million. Best of all, she did it by adhering to old-fashioned values that she believed in, including always being kind, lifting up the next gal, and treating your employees and customers like family.
Now Jessi is telling her personal story and sharing her guiding principles for life and business. And she is finally opening up about her early years, a time so dark that she's told only a handful of people about it. Co-written with Bret Witter (Dewey), BACKROADS BOSS LADY brims with heartland-of-America authenticity as it celebrates rural life, the importance of community, and success without compromising one's beliefs.
Synopsis
Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business--in this book that's "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author). New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire.
The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family.
A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.